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Freedonia Market Research Packaged Facts Canadian Pet Market Survey, 3rd Edition

Canadian Pet Market Survey, 3rd Edition

Industry Reports, Global

Report Overview

What are pet owners prioritizing?

  • Value
  • Health
  • Sustainability
Play Video: Canadian Pet Market Survey, 3rd Edition

The Canadian Pet Market Survey, 3rd Edition provides a comprehensive analysis of the Canadian pet industry, drawing on a bilingual survey conducted in June 2024, involving 1,000 Canadian pet owners who had purchased pet products in the preceding 12 months. The report covers a wide range of pet market dynamics, including pet owner spending and attitudes, pet food trends, retail and Internet dynamics, use of veterinary and pet care services, and pet ownership trends.

Table of Contents

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Picture of a bowl with Dog FoodKey findings highlight growth drivers in the Canadian pet market, examining the importance of pets in Canadian households, with many pet owners considering their pets as part of the family and willing to spend more on pet foods with health and wellness benefits. Additionally, the report reveals a growing focus towards value, as well as the increasing use of technology in pet care, such as online shopping and high-tech pet health products.

The report provides detailed demographic data of survey respondents, insights into consumer spending patterns, and psychographic profiles of pet owners. It also includes an overview of the global pet market, identifying top global pet food companies and their market shares. The Canadian pet industry is analyzed in depth, with a focus on market dynamics, consumer behavior, and emerging opportunities.

Overall, the Canadian Pet Market Survey, 3rd Edition serves as a valuable resource for industry stakeholders, offering essential data and analysis to aid in strategic decision-making and identifying growth opportunities in the Canadian pet market.

Scope and Methodology

This report on the Canadian pet industry draws primarily on a bilingual English/French survey conducted by Packaged Facts in June 2024 of 1,000 Canadian pet owners. Canadian Pet Market Survey 2024 focuses on dog and cat food, while also providing a topline overview of broader product purchasing rates, retail and Internet dynamics, use of veterinary and pet care services, and pet ownership patterns. Additional information was obtained from consultation with Canadian pet food industry insiders including Pets Canada and Canadian pet food market expert Serge Boutet of SBNutrinnov Consultants Québec, along with secondary research sources.

Overview of Pet Product Usage and Purchasing Rates

Pet Food and Treats

Based on Packaged Facts’ June 2024 Survey of Canadian Pet Owners, most dog and cat owners had purchased pet food in the preceding 12 months; the majority purchased dry food/kibble.

Pet Medications and Supplements

More Canadian dog owners than cat owners had purchased flea and tick prevention products in the preceding 12 months; a similar gap exists in the purchase of heartworm prevention in the same timeframe. Small gaps also persist between dog and cat owners regarding use of pet vitamins/supplements, CBD supplements/treats, and pill pockets.

Durable Pet Products

Toys were the most commonly purchased durable pet care item in Packaged Facts June 2024 survey, with over half of Canadian dog and cat owners buying pet toys in the preceding 12 months.

Pet Clean-Up and Grooming Products

Grooming equipment was purchased by more dog owners than cat owners, with slightly lower rates for pet-specific clean-up and stain/odor-removal products in Packaged Facts’ June 2024 Survey of Canadian Pet Owners. Litter was the most commonly purchased pet clean-up product among cat owners.

Digital and High-Tech Pet Monitoring Products

Digital and high-tech pet products perform a variety of functions, including monitoring pet location, behavior, and wellness. Digital pet tracking/microchips are used by approximately one-quarter of Canadian dog owners, with fewer cat owners using these products.

Pet Training/Obedience or Calming/Anxiety Products

The pandemic resulted in high levels of anxiety among pets and pet owners alike, which caused behavioral problems in the former. As pet owners have returned to work, their animals are once again dealing with stress-inducing household changes.

Press Coverage for This Report

As a trusted source of data, Canadian Pet Market Survey, 3rd Edition has recently been cited in a variety of outlets including Pet Product News, Petfood Industry, and Catster.

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FAQs

Trends include a focus on health and wellness, with many pet owners preferring high-quality, minimally-processed pet foods. There is also a growing interest in alternative formulations and functional foods.
Walmart and PetSmart lead among retail chains, with significant shares of pet product shoppers, while online retailer Amazon also capture a large portion of the market.
The pet food market reached CA$3.9 billion in 2023.
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