Chewing Gum: US Market Trends and Opportunities

Report Overview

This new report, Chewing Gum: U.S. Market Trends and Opportunities, is the third in Packaged Facts’ confectionery series featuring Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition and Non-Chocolate Candy: U.S. Market Trends and Opportunities.

Chewing Gum: U.S. Market Trends and Opportunities analyzes the challenges, prospects, emerging developments, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The chewing gum market is examined at both the manufacturer and retail level, including:

• historical trends, total demand, and total shipments for chewing gum in relation to other key confectionery and snack food markets
• historical data for and industry projections to 2023 for select market segments
• retail channel shares
• a breakout by brand and marketer of gum chewers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location
• detailed analysis of marketing and new product trends, including illustrations of recent product introductions

Scope & Methodology

The report’s market coverage was obtained from both primary and secondary research including:

• firms participating in the industry, and their suppliers and customers
• Simmons Market Research National Consumer Surveys for 2008 through 2018
• government/public agencies
• national, regional, and international non-governmental organizations
• trade associations and their publications
• the business and trade press

The chewing gum market includes chewing and bubble gum variously sweetened and flavored, including products using alternative sweeteners.

Demand and shipments of gum are broken out, as well as retail sales of gum and a discussion of gum versus candy.

Between 2007-2017, U.S. demand (shipments/production from domestic manufacturers, plus imports minus exports) for chewing gum grew from $1.885 billion to $2.76 billion, supported by a rising population and gains in disposable personal income, for a compound annual growth rate of 3.9% over the period. Further gains will be limited by consumer health concerns, prompting many companies to produce healthier alternatives to their typical confection offerings. Chewing gum demand is forecast to climb at a 0.9% CAGR over the 2017-2022 forecast period, reaching $2.88 billion in 2022.