Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Packaged Facts Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating

Industry Reports, United States

Report Overview

Learn how interest in plant-driven eating has grown. 

  • Personal health

  • Environmental concerns

  • Animal welfare issues

With more options available in grocery stores for our own use in home baking or cooking, more options in prepared foods at retail outlets, consumer have a lot to consider in plant-based foods. The flow also moves from the foodservice market to the retail market and back as more consumers seek plant-based dining away from home and retail food suppliers seek inspiration from what chefs offer in restaurants.

Table of Contents

    • $323.44

    • $1,504.35

      • $323.44

      • $746.74

        • $323.44

        • $323.44

      • $382.98

        • $323.44

        • $323.44

      • $389.21

        • $323.44

        • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

    • $1,460.14

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $885.50

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $323.44

      • $323.44

      • $323.44

    • $323.44

      • $323.44

      • $323.44

    • $565.32

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

    • $427.12

      • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

Play Video: Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating

Trends, Scope & Methodology

Opportunities exist in providing delicious, affordable, and convenient plant-based options to the growing number of consumers who pursue that type of plant-forward eating on at least a part-time basis. Interest in plant-forward eating has risen along with greater concern about personal health, the environment, and animal welfare issues. Increasing access to plant-forward options -- including meat or dairy alternatives -- in grocery stores and at restaurants has made plant-forward eating more visible and easier to do.

Plant-forward eating is often a component of lifestyles that encompass more values than just food preferences. Vegans and vegetarians are the most likely to layer on another diet type, including low-sugar, gluten-free, and high-protein.

With a focus on “what’s next” and current consumer trends, Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating provides actionable and data-driven insights about consumer preferences for, awareness of, and feelings about plant-forward diets, including vegan, vegetarian, flexitarian, pescatarian, and omnivore eating. This report examines the current dynamics of plant-forward eating, consider snacking habits, mealtime trends, use of vitamins, grocery shopping habits, health outlooks, and other trends by type of plant-forward diet followed.

Scope

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating is the go-to source for a complete understanding of U.S. consumer trends in plant-forward eating. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions, along with consumer patterns during the pandemic and across the broader food and beverage market.

Consumer demographics, perceptions, motivations, and behavior pertaining to plant-forward eating and attitudes on food and diet are analyzed, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, regional differences, and family status.

Report Methodology

The information contained in Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating was developed from primary and secondary research sources. Primary research includes Packaged Facts’ exclusive national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis to analyze attitudes of consumers and their relevant food and beverage preferences.

Purchase Options

Access Options

Membership

Complementary Access to Report Including:

  • consultative access to our analyst
  • unlimited downloads to reports
  • global market research in 9 languages
  • customized PPT presentations
  • passwords for your teams available
  • and more...
Become a Member
Purchase This Report

Select your license:

  • $1,495.00
  • $2,245.00
  • $2,990.00
  • — —
    Section prices in Table of Contents

Free Sample Report

A free sample report is available.

Questions & Assistance

Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
By submitting this sample request you consent to receiving marketing communications from us. See our privacy policy to learn how to unsubscribe.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Children’s Food and Beverage Market: Trends and Opportunities, 3rd Edition

    Industry Reports

    When it comes to purchasing food, taste is the number one priority for most consumers. For parents, their children’s willingness to eat a given food is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, healthy fats, clean label, and non-GMO.

    December 2023 208 pages
    Free sample available
  • Consumer and Corporate Food Gifting in the US, 9th Edition

    Industry Reports

    Consumer and Corporate Food Gifting in the US is the go-to source for a complete understanding of consumer and corporate food gifting trends.

    February 2024 270 pages
    Free sample available
  • Food Carryout and Delivery: US Market Trends and Opportunities, 3rd Edition

    Industry Reports

    This Packaged Facts report analyses the $727 billion food carryout and delivery market. Food carryout and delivery sales are projected to grow at an average rate of 5.1% annually through 2028.

    March 2024 305 pages
    Free sample available
  • Food Market Outlook 2025: Inflation, Tariffs, the Rise of Weight Loss Medications & More

    Industry Reports

    Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences.

    NEW! May 2025 236 pages
    Free sample available
  • Meat, Poultry, & Seafood Alternatives: Plant-Based and Cell-Cultured Types, 3rd Edition

    Industry Reports

    This report is the go-to source for a complete understanding of U.S. consumer trends regarding plant-based meat products and the future market for cell-cultured (or cultivated, lab-grown) meat.

    August 2024 398 pages
    Free sample available
  • The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies

    Industry Reports

    This report delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about Walmart grocery shoppers.

    NEW! January 2025 209 pages
    Free sample available
View More

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.