Report Overview
Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating
VIDEO
With more options available in grocery stores for our own use in home baking or cooking, more options in prepared foods at retail outlets, consumer have a lot to consider in plant-based foods. The flow also moves from the foodservice market to the retail market and back as more consumers seek plant-based dining away from home and retail food suppliers seek inspiration from what chefs offer in restaurants.
Table of Contents
COVID-19 Effects on Consumers
$1,308.13
Concerns about COVID-19 Exposure Remain
$649.34
Table | Coronavirus Health Concerns: “I am concerned about the current coronavirus health threat…”, 2020 – 2
Table | Coronavirus Health Concerns: “I am concerned about the current coronavirus health threat…”, by Dieta
Concerns About COVID-19 Variants
$281.25
Table | "How Concerned Are You About the Current Omicron Variant of COVID-19 & Future Variants?" by Dietary
Rising Prices During the Pandemic
$281.25
Table | Consumer Concerns about Rising Food & Beverage Prices, 2021 – 2022 (percent of consumers)
Table | Consumer Concerns about Rising Food & Beverage Prices, by Dietary Preference, 2022 (percent of consu
Negative Personal Effects of the Pandemic
$333.03
Negative Effects Reported in 2020 & 2021
$281.25
Table | Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020 – 2021 (percent of consume
Continuing Mental & Physical Health Effects
$281.25
Table | Changes in Mental & Physical Symptoms During the Pandemic, 2022 (percent of consumers)
Table | Changes in Mental & Physical Symptoms During the Pandemic, by Dietary Preferences, 2022 (percent of
Boosted Online Grocery Shopping Activity Continuing Through 2022
$338.44
Activity Spiked in 2020 during the Early Part of the Pandemic
$281.25
Table | Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020 – 2021 (percent of consu
Many Have Continued Ordering More Groceries Online in 2021 and 2022
$281.25
Table | Grocery Ordering for Curbside Pickup, by Dietary Preferences, 2022 (percent of consumers)
Table | Grocery Ordering for Home Delivery, by Dietary Preferences, 2022 (percent of consumers)
Most Consumers Are Still Holding off on Dining Out
$281.25
Table | Restaurant Eating Habits, by Dietary Preference, 2022 (percent of consumers)
Increased Use of Food Carryout and Delivery
$281.25
Table | Restaurant Habits: Ordering Restaurant Meals for Carryout, by Dietary Preference, 2022 (percent of c
Table | Restaurant Habits: Ordering Restaurant Meals Online for Home Delivery, by Dietary Preference, 2022 (
Snacking and Healthy Eating Habits
$281.25
Table | Coronavirus Eating Habits: “Compared to habit before the coronavirus pandemic, I have increased freq
Work-From-Home Trends
$281.25
Table | "Are You Set Up to Do Your Usual Paid Work From Home –Whether Ordinarily, Part-Time, or When Necessa
Table | "Are You Set Up to Do Your Usual Paid Work From Home –Whether Ordinarily, Part-Time, or When Necessa
Vegan, Vegetarian, and Flexitarian Overview
$1,269.69
Adherence to Plant-Forward Diets
$281.25
Table | Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 – 2022 (percent of consumers)
Familiarity with Vegan, Pescatarian, and Flexitarian Diets
$281.25
Table | “Are you familiar with (heard of it and know what is involved in following it) any of the following
Strong Overlap Between Plant-Forward Eating and Other Diets
$281.25
Table | Adherence to Other Diets/Eating Philosophies by Type of Plant-Forward Diets Followed, 2022 (percent
Snacking Trends
$281.25
Most Consumers Snack Daily
$281.25
Table | Weekday Snacking Frequency by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)
Table | Weekend Snacking Frequency by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)
Plant-Forward Consumer Snacking Attitudes
$281.25
Table | General Snacking Habits by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)
Table | Self-Care Snacking Habits by Plant-Forward Diets Followed, 2022 (percent of consumers)
Vitamin Supplement Consumption
$281.25
Most Consumers Report Taking a Daily Vitamin Supplement
$281.25
Table | Frequency of Vitamin Supplement Consumption by Type of Plant-Forward Diet Followed, 2022 (percent of
Vitamins Are Mostly Used To Cover Gaps in Diet
$281.25
Table | Frequency of Vitamin Supplement Consumption by Type of Plant-Forward Diet Followed, 2022 (percent of
Consumer Demographics
$491.58
Trends by Gender
$281.25
Table | Following Plant-Forward Diets by Gender, 2022 (percent of consumers)
Trends by Age Group
$281.25
Table | Following Plant-Forward Diets by Age Group, 2022 (percent of consumers)
Patterns Based on Household Income
$281.25
Table | Following Plant-Forward Diets by Household Income Bracket, 2022 (percent of consumers)
Regional Differences
$281.25
Table | Following Plant-Forward Diets by US Region, 2022 (percent of consumers)
Urban, Suburban, and Rural Consumers
$281.25
Table | Following Plant-Forward Diets by Urban, Suburban, or Rural Setting, 2022 (percent of consumers)
Presence of Children in the Household
$281.25
Table | Following Plant-Forward Diets by Presence of Children in the Household, 2022 (percent of consumers)
Race/Ethnicity
$281.25
Table | Following Plant-Forward Diets by Race/Ethnicity, 2022 (percent of consumers)
Consumer Psychographics
$371.41
Consumers Following Plant-Forward Diets Are More Likely to Shop at Premium Grocers
$281.25
Table | Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward Diets Followe
Use of Information Resources for Food, Recipes, and Healthy Living
$281.25
Table | Daily Use of Food Information Resources by Type of Plant-Forward Diets Followed, 2022 (percent of co
Health Perceptions
$281.25
Opinions on Whole/Unprocessed Foods, Carbs, and Protein
$281.25
Table | Opinions on Whole/Unprocessed Foods, Carbs, and Protein by Type of Plant-Forward Diets Followed, 202
Opinions on Healthy Diets and Food Restrictions
$281.25
Table | Opinions on Healthy Diets and Food Restrictions by Type of Plant-Forward Diets Followed, 2021 (perce
Trends, Scope & Methodology
Opportunities exist in providing delicious, affordable, and convenient plant-based options to the growing number of consumers who pursue that type of plant-forward eating on at least a part-time basis. Interest in plant-forward eating has risen along with greater concern about personal health, the environment, and animal welfare issues. Increasing access to plant-forward options -- including meat or dairy alternatives -- in grocery stores and at restaurants has made plant-forward eating more visible and easier to do.Scope Report Methodology