Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Industry Reports, Global

Report Overview

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Continued humanization of pets, a growing preference for natural and eco-friendly toys among pet owners, more durable plush toys for dogs, and the propensity of pet owners with multiple cats to buy toys will be the primary drivers behind the growth in sales of dog and cat toys over the next five years. Growth in dog toys (at three-fourths of the total) will outpace growth in cat toys in this billion-dollar market. For cats toys, nonetheless, the Internet and supermarket channels are showing stronger growth in sales, helping to offset declining sales in the pet specialty channel.

What You’ll Get in This Report

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of dog and cat toy sales through all channels in the U.S. market, focusing on the key categories of toys driving the market and highlighting sales trends. The report covers sales of chew, plush, rubber, fetch, tug, and puzzle toys, as well as cat scratchers and cat stands, discussing the top marketers in each category. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Dog and Cat Toys: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including consumer survey data from Packaged Facts’ own National Pet Owners Survey and from Simmons’ Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from retail sales databases, consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.

Executive Summary $541.99
- Market Overview $270.00
  - Table | U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
- Chews & Plushes the Top Toy Types $270.00
- Marketer Overview $270.00
  - Private Label Dog Toys Hold Their Own Against Brand Name Toys $270.00
- Pet Stores Most Successful Toy Channel $270.00
- Consumer Trends $270.00
  - Demographic Trends for Dog Toys $270.00
  - Demographic Trends for Cat Toys $270.00
- Market Opportunities $270.00
  - Humanization of Pets $270.00
  - Chew & Plush Dog Toys Gaining Ground $270.00
  - Pampering Dogs with New Toys $270.00
  - Natural and Eco-Friendly Toys for both Cats and Dogs $270.00
  - Internet and Supermarket Sales of Cat Toys $270.00
  - Owners with Multiple Cats $270.00

Dog & Cat Toy Overview $587.63
- Chapter Highlights $270.00
- Market Overview: Slow but Steady Upward Curve $270.00
  - Table | U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
- Marketer Overview $275.11
  - State of Pet Specialty Marketers $270.00
  - Mass Market Fragmented Among Dozens of Marketers $270.00
    - Table | Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
    - Table | Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
- Consumer Trends $270.00
  - Dog-Only Pet Owners Account for Disproportionate Share of Pet Toy Purchases $270.00
    - Table | Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2016-17 (percent, nu
    - Table | Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2011-12 through 2016
  - Opportunity: Humanization of Pets $270.00

Dog Toys $1,260.00
- Chapter Highlights $270.00
- The Products $882.67
  - Trends Reflect, Shape, and Cater to Shopper Predilections $270.00
    - Table | Most Important Characteristics to Choosing Which Dog Toy Item Purchased, 2016 (percent of product pu
    - Table | Dog Toy Feature Wish List & Lack of Features
    - Table | Dog Toy Innovative & Impressive Features
    - Table | "Are any of the following types of dog products that you buy specifically marketed as natural, organ
  - Chew Toys Most Popular for Dog Owners $270.00
  - Interactive/Training Toys Marry Fun and Function $270.00
  - Self-Entertaining Products $270.00
  - Rethinking Plush Toys $270.00
  - More Plush Toys Opting to Go Stuff-less $270.00
  - Natural and Eco-Friendly Toys $270.00
  - Tech Toys: While the Owner's Away (or at Home), the Pets Will Play $270.00
- The Market $345.38
  - Table | U.S. Retail Sales of Dog Toys:2011 vs. 2016 vs. 2021 (dollars in millions)
  - Private Label Dog Toys Hold Their Own Against Brand Name Toys $270.00
  - Opportunity: Chew & Plush Toys Gaining Ground $270.00
  - Toys for Puppies & Puppy-Sized Dogs $270.00
  - Pet Stores Are Top for Toy Purchasing $270.00
- The Marketers $537.79
  - Pet Specialty Leaders $270.00
  - Top Marketers in Mass Markets $270.00
  - Opportunity: Pampering Dogs with New Toys $270.00
  - Demographic Trends for Dog Toys $270.00
    - Table | Purchasing Patterns for Dog Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentag
    - Table | Purchasing Patterns for Dog Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages an
    - Table | Purchasing Patterns for Dog Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages
    - Table | Purchasing Patterns for Dog Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (perc
    - Table | Purchasing Patterns for Dog Toys by Number of Persons in Household and Number of Pets Owned, 2016-17
    - Table | Purchasing Patterns for Dog Toys by Number of Children in Household and Number of Pets Owned, 2016-1

Cat Toys $1,260.00
- Chapter Highlights $270.00
- The Products $731.03
  - Table | Most Important Characteristics to Choosing Which Cat Toy Item Purchased, 2016 (percent of product pu
  - Table | Cat Toy Feature Wish List & Lack of Features
  - Table | Cat Toy Innovative & Impressive Features
  - New Cat Toys Catering to Owner Trends $270.00
  - Plush Toys Most Popular for Cat Owners $270.00
  - Pet Toys Adopting Human Forms $270.00
  - Self-Entertaining Products $270.00
  - Plush Toys Not Just for Dogs $270.00
  - Opportunity: Natural and Eco-Friendly Toys $270.00
    - Table | "Are any of the following types of cat products that you buy specifically marketed as natural, organ
  - Playing With Your Cat? There's an App for that $270.00
  - Cat Furniture and Scratchers $270.00
- The Market $270.00
  - Table | U.S. Retail Sales of Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
  - Opportunity: Internet and Supermarket Sales of Cat Toys $270.00
- The Marketers $270.00
  - Top Marketers in Mass Market Channels $270.00
  - Fragmented Pet Specialty Channel Sales Leaves Space for New Entrants $270.00
- The Consumers $446.59
  - Cat Owners Content to Give Their Cats Boxes rather than Toys $270.00
  - Opportunity: Owners with Multiple Cats $324.49
    - Table | Purchasing Patterns for Cat Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentag
    - Table | Purchasing Patterns for Cat Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages an
    - Table | Purchasing Patterns for Cat Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages
    - Table | Purchasing Patterns for Cat Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (perc
    - Table | Purchasing Patterns for Cat Toys by Number of Persons in Household and Number of Pets Owned, 2016-17
    - Table | Purchasing Patterns for Cat Toys by Number of Children in Household and Number of Pets Owned, 2016-1

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Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Report Overview

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Purchase Report

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Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

Report Overview

Table of Contents

Purchase Report

Select your license:

Subscription Options

License by subscription

Questions & Assistance

Share This Report

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Use Licenses

Related Reports and Studies

Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition

Pet Insurance in the US, 6th Edition

Natural, Organic & Eco-Friendly Pet Products: United States

U.S. Equine Market, 3rd Edition

Equine Products & Services: United States

Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition

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