Industry Reports

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities

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  • Executive Summary
    • Market Overview
      • Table | U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
    • Chews & Plushes the Top Toy Types
    • Marketer Overview
      • Private Label Dog Toys Hold Their Own Against Brand Name Toys
    • Pet Stores Most Successful Toy Channel
    • Consumer Trends
      • Demographic Trends for Dog Toys
      • Demographic Trends for Cat Toys
    • Market Opportunities
      • Humanization of Pets
      • Chew & Plush Dog Toys Gaining Ground
      • Pampering Dogs with New Toys
      • Natural and Eco-Friendly Toys for both Cats and Dogs
      • Internet and Supermarket Sales of Cat Toys
      • Owners with Multiple Cats
  • Dog & Cat Toy Overview
    • Chapter Highlights
    • Market Overview: Slow but Steady Upward Curve
      • Table | U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
    • Marketer Overview
      • State of Pet Specialty Marketers
      • Mass Market Fragmented Among Dozens of Marketers
        • Table | Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
        • Table | Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
    • Consumer Trends
      • Dog-Only Pet Owners Account for Disproportionate Share of Pet Toy Purchases
        • Table | Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2016-17 (percent, nu
        • Table | Household Purchasing Rates for Pet Toys by Dog or Cat Ownership Classification, 2011-12 through 2016
      • Opportunity: Humanization of Pets
  • Dog Toys
    • Chapter Highlights
    • The Products
      • Trends Reflect, Shape, and Cater to Shopper Predilections
        • Table | Most Important Characteristics to Choosing Which Dog Toy Item Purchased, 2016 (percent of product pu
        • Table | Dog Toy Feature Wish List & Lack of Features
        • Table | Dog Toy Innovative & Impressive Features
        • Table | "Are any of the following types of dog products that you buy specifically marketed as natural, organ
      • Chew Toys Most Popular for Dog Owners
      • Interactive/Training Toys Marry Fun and Function
      • Self-Entertaining Products
      • Rethinking Plush Toys
      • More Plush Toys Opting to Go Stuff-less
      • Natural and Eco-Friendly Toys
      • Tech Toys: While the Owner's Away (or at Home), the Pets Will Play
    • The Market
      • Table | U.S. Retail Sales of Dog Toys:2011 vs. 2016 vs. 2021 (dollars in millions)
      • Private Label Dog Toys Hold Their Own Against Brand Name Toys
      • Opportunity: Chew & Plush Toys Gaining Ground
      • Toys for Puppies & Puppy-Sized Dogs
      • Pet Stores Are Top for Toy Purchasing
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Opportunity: Pampering Dogs with New Toys
      • Demographic Trends for Dog Toys
        • Table | Purchasing Patterns for Dog Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentag
        • Table | Purchasing Patterns for Dog Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages an
        • Table | Purchasing Patterns for Dog Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages
        • Table | Purchasing Patterns for Dog Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (perc
        • Table | Purchasing Patterns for Dog Toys by Number of Persons in Household and Number of Pets Owned, 2016-17
        • Table | Purchasing Patterns for Dog Toys by Number of Children in Household and Number of Pets Owned, 2016-1
  • Cat Toys
    • Chapter Highlights
    • The Products
      • Table | Most Important Characteristics to Choosing Which Cat Toy Item Purchased, 2016 (percent of product pu
      • Table | Cat Toy Feature Wish List & Lack of Features
      • Table | Cat Toy Innovative & Impressive Features
      • New Cat Toys Catering to Owner Trends
      • Plush Toys Most Popular for Cat Owners
      • Pet Toys Adopting Human Forms
      • Self-Entertaining Products
      • Plush Toys Not Just for Dogs
      • Opportunity: Natural and Eco-Friendly Toys
        • Table | "Are any of the following types of cat products that you buy specifically marketed as natural, organ
      • Playing With Your Cat? There's an App for that
      • Cat Furniture and Scratchers
    • The Market
      • Table | U.S. Retail Sales of Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
      • Opportunity: Internet and Supermarket Sales of Cat Toys
    • The Marketers
      • Top Marketers in Mass Market Channels
      • Fragmented Pet Specialty Channel Sales Leaves Space for New Entrants
    • The Consumers
      • Cat Owners Content to Give Their Cats Boxes rather than Toys
      • Opportunity: Owners with Multiple Cats
        • Table | Purchasing Patterns for Cat Toys by Generational Cohort and Number of Pets Owned, 2016-17 (percentag
        • Table | Purchasing Patterns for Cat Toys by Race/Ethnicity and Number of Pets Owned, 2016-17 (percentages an
        • Table | Purchasing Patterns for Cat Toys by Geographic Region and Number of Pets Owned, 2016-17 (percentages
        • Table | Purchasing Patterns for Cat Toys by Household Income Bracket and Number of Pets Owned, 2016-17 (perc
        • Table | Purchasing Patterns for Cat Toys by Number of Persons in Household and Number of Pets Owned, 2016-17
        • Table | Purchasing Patterns for Cat Toys by Number of Children in Household and Number of Pets Owned, 2016-1

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