Pace of Growth Slows from Historic Highs
Packaged Facts’ proprietary Survey of Pet Owners data from April 2022 show that 30% of durable pet product purchasers increased their spending in 2021 compared with 2020, with 71% of dog and cat owners replacing or upgrading durable pet items partly due to the pandemic. Spending on durable pet products is, however, expected to be only slightly higher than the pre-pandemic normal in the coming years, with annual sales gains through 2026 combining into a compound annual growth rate of less than 5%. The main cause of this moderation is the explosion of growth in 2020 and 2021 resulting from the extraordinarily high purchase rates of durable pet products that – unlike pet food and cat litter – do not need to be replaced very often. One development that could drive growth higher would be a pandemic resurgence resulting in a reinstatement of stay-at-home orders, in which case pet owners’ reinvigorated desire to “treat” themselves and their pets could overcome the lack of necessity.
Focusing on product innovation and consumer preferences, Durable Dog and Cat Pet Care Products in the U.S., 4th Edition, breaks out this market into seven categories:
Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, ”smart” toys, cat scratchers, and cat furniture/“kitty condos”
Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, covered/cave beds, rugs, mats, blankets, and pillows
Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
Apparel/fashion accessories: outdoor clothing, decorative clothing and accessories, costumes
Litter boxes and accessories: basic litter boxes/pans, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes, litter scoops, litter mats, waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)
This fully updated fourth edition quantifies the market as a whole as well as category by category, calculating annual sales and historical compound annual growth rates for 2016 through 2021, and projected growth rates through 2026. Key trends explored include the increasingly affluent skew to pet (and especially dog) owners, the pandemic-driven acceleration of pet spending, the focus on home and its strengthening of pet owners’ relationship with their pets, the overarching focus on health and wellness, and retail trends including the ongoing shift to e-commerce and omnimarket participation. Through custom surveying in Packaged Facts’ Surveys of Pet Owners, the study highlights consumer purchasing patterns and preferences in each category. Including dozens of product illustrations, the report homes in on trends in marketing and new product development, while also identifying key players in the market overall and at the category level. Additional data sources include the American Pet Products Association (APPA) 2021-2022 National Pet Owners Survey.