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Eating Trends: Generational Food Shopping

Industry Reports, United States

Report Overview

Eating Trends: Generational Food Shopping provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping, with a focus on Gen Z (age 18-24) and Millennials/Gen Y (age 25-39).  For context and comparison, in addition, parallel data are provided for Gen X (age 40-54), Baby Boomers (age 55-74), and older Seniors (age 75+).

What's in This Report?

Covered in the report are the following topics: 

  • Gen Z and Millennial psychographics regarding selected food and beverage trends
  • Shifts in health and wellness trends among adults under age 40 between 2009 and 2019
  • Gen Z and Millennial adults as natural and organic food consumers
  • The impact of snacking and easy-to-prepare meal trends on young adults’ eating habits
  • Consumer use of online grocery delivery services
  • Young adult predilection for food flavor and adventure
  • Millennial and Gen Z consumption of selected food and beverage products, including:
    • food staples
    • salty snacks
    • sweet snacks and desserts
    • frozen foods
    • hot/cold coffee, tea, and cocoa
    • natural beverage products
    • carbonated and functional/sweetened beverage products
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