Industry Reports
Eating Trends: Generational Food Shopping
Eating Trends: Generational Food Shopping provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping.
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Report Overview
Eating Trends: Generational Food Shopping provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping, with a focus on Gen Z (age 18-24) and Millennials/Gen Y (age 25-39). For context and comparison, in addition, parallel data are provided for Gen X (age 40-54), Baby Boomers (age 55-74), and older Seniors (age 75+).
What's in This Report?
Covered in the report are the following topics:
- Gen Z and Millennial psychographics regarding selected food and beverage trends
- Shifts in health and wellness trends among adults under age 40 between 2009 and 2019
- Gen Z and Millennial adults as natural and organic food consumers
- The impact of snacking and easy-to-prepare meal trends on young adults’ eating habits
- Consumer use of online grocery delivery services
- Young adult predilection for food flavor and adventure
- Millennial and Gen Z consumption of selected food and beverage products, including:
- food staples
- salty snacks
- sweet snacks and desserts
- frozen foods
- hot/cold coffee, tea, and cocoa
- natural beverage products
- carbonated and functional/sweetened beverage products
- Introduction: Scope and Methodology
- Psychographics
- Younger Adults Have Healthy Interest In Eating Well
- Gen Z Adults and Millennials as Natural & Organic consumers
- Snacking and Easy-to-Prepare Meals
- Use of Online Grocery Delivery Services
- Gen Z and Millennials Seek food flavor and adventure
- Product Usage
- Generational Patterns By Grocery Product Types
