Home Gardening Consumer Insights

Report Overview

Home Gardening Consumer Insights

Long before the novel coronavirus pandemic spread to the U.S. in 2020, many consumers had engaged in gardening as a hobby. Growing plants for food or for home or yard aesthetics can be fun, challenging, and rewarding.

However, as the pandemic has led to stay-at-home and social distancing orders, consumer behavior is changing. Many people have lost their jobs, and jobs that are able to be done from home have largely transitioned to work-at-home positions at least in the short-term, meaning that more people are staying at home than ever before.

Gardening may be used as a stress relief activity, and when people are staying at home more, they have more time or desire to dedicate to gardening. Additionally, during times of economic uncertainty, some consumers turn to gardening for food since growing fruits and vegetables is a low-cost activity and a source of food security.

What's in This Report?

Home Gardening Consumer Insights is packed with figures that showcase data from consumer surveys. The data cover changes in behavior during the coronavirus pandemic and provide insights about consumer trends, demographics, behavior, and motivations on a historical basis. This report will help retailers, manufacturers, investors, and service providers gauge consumer perspectives and opportunities for growth in a competitive and changing market.

Scope

Home Gardening Consumer Insights examines COVID-19 consumer impacts, historical trends in gardening, changes to home and gardening behavior during the pandemic, purchases and ownership of lawn and garden equipment and lawn and garden consumables, demographic trends in home gardening, and consumer psychographics. This report contains 45 data-intensive charts, as well as analysis of survey results.

Report Methodology

The information contained in Home Gardening Consumer Insights was developed from Packaged Facts’ national online consumer poll of U.S. adult consumers (age 18+) conducted from April-May 2020 to address changes in purchasing patterns, attitudes, and behavior. Relevant food and beverage preferences and home improvement, outdoor, and food gardening projects are covered. Supplementing Packaged Facts’ exclusive survey is an extensive analysis and custom cross tabs data from MRI-Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.