Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities

 

Packaged Facts projects retail sales of nutritional shakes and bars to rise 8.3% annually through 2021. The market for nutritional shakes and bars has experienced vigorous growth in recent years as consumers have sought novel flavors and ingredients such as “superfoods” amid trends toward healthy living and eating. Additionally, nutritional shakes and bars are increasingly marketed as organic and non-GMO, with new options available to consumers who look to environmental sustainability and nutritional content when purchasing foods. Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities identifies these and other trends influencing the nutritional shakes and bars market, highlights key market opportunities, and reveals consumer attitudes that will help shape the market through 2021. Key players in the market – and the factors shaping their evolution – are also discussed.

 

 

Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities examines the current and forecasted market for nutritional shakes and bars. The discussion includes key trends driving consumer purchases of nutritional shakes and bars, including demand for natural and organic products. This report covers sales of nutritional shakes and bars purchased from retail outlets such as supermarkets and other grocery stores, convenience stores, general merchandisers (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included. 

 

Sources of market and consumer data consulted for this report include:

 

• syndicated retail sales tracking through selected U.S. retail outlets

• government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission

• nutritional shakes and bars producers and representative trade associations

• industry sources including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications

 

Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income. 

 

Another source of primary consumer data in this report are Simmons Reports from Simmons Research, LLC. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.