Nutritional Supplements in the U.S., 7th Edition

Focused targeting and specialized supplementation are the key trends shaping the nutritional supplements market over the next five years as sales continue to maintain a steady, moderate growth. Consumers are looking for more condition-specific dietary supplements that provide specific health benefits as well as eschew multivitamins.

Digestive health supplements and probiotics will continue to see double-digit growth as a dietary supplements industry category, while the bone and joint categories will continue to decline. Brain health is another important area of supplementation, spurred on by an aging population worried more and more about losing cognitive function with age. Dietary supplements marketers are also focusing more products directly towards women, with supplements supporting fertility and pregnancy becoming a major component of women’s supplements. These trends will push sales in the nutritional supplements industry to $18.3 billion by 2020, achieving a compound annual growth rate (CAGR) of 6.2% between 2016 and 2020.

Packaged Facts' report, Nutritional Supplements in the U.S., 7th Edition, contains comprehensive data on the U.S. dietary supplements market, including historical (2011–2015) and forecasted (2016–2020) retail sales data. The report discusses key trends affecting the dietary supplements market, trends driving industry growth, and consumer demographics. In addition, Nutritional Supplements in the U.S., 7th Edition discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing rankings of marketers in terms of sales for a number of different nutritional supplement segments and categories.
 

Report Methodology

The information in Nutritional Supplements in the U.S., 7th Edition was obtained from primary datasets, including IRI’s InfoScan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Simmons, and Packaged Facts’ own National Consumer Survey. Other primary research includes interviews with nutritional supplement experts and internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection. Sales of supplement products are based on available sales data from IRI data, estimates reported in the trade and consumer press, industry experts, and participating supplement manufacturers and retail outlets.