Pet Population and Ownership Trends in the U.S., 6th Edition

Industry Reports, United States

Report Overview

Pet Population and Ownership Trends in the U.S., 6th Ed.

In the wake of COVID-19, pet ownership rates in the U.S. have plateaued. The percentage of U.S. households owning pets slipped slightly from 54% in 2018 to 52% in 2022, for a current total of 68 million pet-owning households.

There is no debate over a pandemic-fueled spike in pet care spending in recent years, and a pet adoption bump did occur in response to the sudden stay-at-home/work-from-home dynamics of this COVID-19 era. Nonetheless, as detailed in this report from pet market research leader Packaged Facts, the peak years of pet population gains occurred in the middle of the past decade, rather than post-COVID in the early 2020s.

Executive Summary $1,708.14
- Scope and Methodology $417.30
  - Two Consumer Survey Sources $310.50
- Pet Ownership Overview $563.18
  - Pet Population Overview $310.50
    - Table | Topline Pet Ownership Rates by Type, 2018 – 2022P (percent of overall households)
  - Key Pet Owner Psychographics $310.50
  - Overall Pet Acquisition Trends: Dogs, Cats, Other Pets $310.50
  - Overall Pet Owner Demographics $310.50
- Pet Population Projections $379.68
  - Economic and Consumer Factors $377.75
    - Table | Household Pet Ownership Rates, 2018 vs. 2022P vs. 2026P (percent)
- Focus on Dogs and Cats $310.50
  - Dog or Cat Ownership Demographics $310.50
  - Dog and Cat Ownership Demographics $310.50
  - Dog Ownership Trends $310.50
  - Cat Ownership Trends $310.50
- Focus on Other Pets $310.50
  - Topline Ownership Rates and Customer Base $310.50

Pet Ownership Overview $3,859.17
- Chapter Highlights $310.50
- Pet Population Overview $644.26
  - Topline Pet Ownership Rates and Customer Base $310.50
    - Table | Topline Pet Ownership Rates by Type, 2018 – 2022P (percent of overall households)
    - Table | Number of Pet-Owning Households by Type, 2018 – 2022P (in millions)
  - Mixed Pet Ownership Trends in Wake of COVID-19 $310.50
    - Table | Topline Pet Ownership Growth, 2011/12 - 2021/22 (number of pet-owning households and percentage grow
    - Table | Pet Ownership Rates: Overall and by Dog/Cat Ownership, 2018/19 - 2021/22 (percent of overall househo
    - Table | Number of Pet-Owning Households: Overall and by Dog/Cat Ownership, 2018/19 – 2021/22 (in thousands)
  - Increase in Upper-Income, Decrease in Lower-Income Pet Owners $310.50
- Key Pet Owner Psychographics $1,457.50
  - Pet Parenting and Pets as Family $310.50
  - Pet Parenting Day and Night $310.50
  - The Pet Market as Health Market $310.50
    - Table | Level of Agreement with Statement: “My pets are important to my physical/mental health,” January 202
  - Pet Parents Hunt for Pet Health Products $310.50
  - Addressing Pet Stress Among Dogs and Cats $310.50
  - Addressing Aging, Weight Conditions of Dogs and Cats $310.50
  - Veterinarians’ Status as Pet Care Arbiters Is Under Pressure $310.50
    - Table | Most Important Sources of Pet Care Information: By Generational Cohort, 2022 (percent)
  - Pet Food as Health Care $310.50
  - Telemedicine and “Smart” Health Product Trends $310.50
    - Table | Levels of Agreement with Selected Veterinary Care Statements: By Generational Cohort, 2022 (percent)
  - Sustainability and Corporate Responsibility $310.50
- Overall Pet Acquisition Trends: Dogs, Cats, Other Pets $865.47
  - Pet Acquisition Sequence by Type of Pet $310.50
    - Table | Sequence of Pet Acquisition by Type of Pet, 2022 (percent)
  - Industry-Wide Focus on Pet Adoption $310.50
  - Annual Pet Acquisition Trends $310.50
    - Table | Changes in Household Levels of Pet Ownership Compared with Previous Year, 2020 vs. 2021 (percent of
    - Table | Types of Pets Adopted/Acquired in Last 12 Months, 2020-2022 (percent of households)
  - Pet Acquisition Patterns by Type $310.50
    - Table | Types of Pets Adopted/Acquired Since 2021 (percent of households)
  - Age of Dogs Adopted $310.50
    - Table | Age of Dogs/Cats Adopted in Last 12 Months, 2022 (percent of recent dog/cat adopters)
  - Size of Dogs/Cats Adopted $310.50
    - Table | Size of Dogs Adopted in Last 12 Months, 2022 (percent of recent dog adopters)
  - Impulse vs. Planned: Nature of Pet Acquisition $310.50
    - Table | Nature of Pet Acquisition in Last 12 Months: By Type of Pet, 2022 (percent of recent pet acquirers)
  - Sources of Pet Acquisition $310.50
    - Table | Source of Pet Acquisition in Last 12 Months: By Type of Pet, 2022 (percent of recent pet acquirers)
  - Influencers on Pet Adoption $310.50
    - Table | Influencer on Pet Acquisition in Last 12 Months: By Type of Pet, 2022 (percent of recent pet acquire
- Overall Pet Owner Demographics $946.48
  - Key Demographic Variables to Pet Ownership Rates $310.50
    - Table | Pet Ownership Rates by Key Demographic Variables, Spring 2022 (percent who own, percent of owners, n
  - Key Demographic Variables and Pet Ownership Growth $667.36
    - Table | Pet Ownership Trends by Key Demographic Variables: Adult Gender(s) in Household, 2017, 2019, 2022 (p
    - Table | Pet Ownership Trends by Key Demographic Variables: Generational Cohort, 2017, 2019, 2022 (percent wh
    - Table | Pet Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2017, 2019, 2022 (percent who own
    - Table | Pet Ownership Trends by Key Demographic Variables: Household Income, 2017, 2019, 2022 (percent who o
    - Table | Pet Ownership Trends by Key Demographic Variables: Household Composition, 2017, 2019, 2022 (percent
    - Table | Pet Ownership Trends by Key Demographic Variables: Type/Kind of Residence, 2017, 2019, 2022 (percent
- Detailed Demographic Tables for Pet Ownership Overall $421.75
  - Ownership Rates and Customer Base $417.82
    - Table | Ownership Rates for Any Pets: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in tho
    - Table | Customer Base for Ownership of Any Pets: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (nu
- Pet Population Projections $888.98
  - Table | Pet Owner Population by Race and Ethnicity, 2018 – 2022 (number in thousands)
  - Table | Household Population Composition Patterns, 2018 vs. 2028P (number in millions and percent of total)
  - Table | Homeowner Population Composition Patterns, 2018 vs. 2028P (number in millions, percent of homeowners
  - Table | National and Pet Owner Population of Households with Income of $100,000 or more, 2013 – 2022 (number
  - Table | Household Pet Ownership Rates, 2018 vs. 2022P vs. 2026P (percent)

Focus on Dogs and Cats $3,859.17
- Chapter Highlights $310.50
- Dog or Cat Ownership Demographics $921.85
  - Topline Ownership Rates and Customer Base $310.50
    - Table | Dog or Cat Ownership, 2018/19 - 2021/22 (percent and number of overall households)
  - Key Demographic Variables to Dog or Cat Ownership Rates $310.50
    - Table | Dog or Cat Ownership Rates by Key Demographic Variables, Spring 2022 (percent who own, share of tota
  - Key Demographic Variables and Dog or Cat Ownership Growth $618.16
    - Table | Dog or Cat Ownership Trends by Key Demographic Variables: Adult Gender(s) in Household, 2017, 2019,
    - Table | Dog or Cat Ownership Trends by Key Demographic Variables: Generational Cohort, 2017, 2019, 2022 (per
    - Table | Dog or Cat Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2017, 2019, 2022 (percent
    - Table | Dog or Cat Ownership Trends by Key Demographic Variables: Household Income, 2017, 2019, 2022 (percen
    - Table | Dog or Cat Ownership Trends by Key Demographic Variables: Household Composition, 2017, 2019, 2022 (p
    - Table | Dog or Cat Ownership Trends by Key Demographic Variables: Type/Kind of Residence, 2017, 2019, 2022 (
- Detailed Demographic Tables for Ownership of Dogs or Cats $422.86
  - Ownership Rates and Customer Base $418.63
    - Table | Dog or Cat Ownership Rates: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in thous
    - Table | Dog or Cat Owner Customer Base: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in t
- Dog and Cat Ownership Demographics $912.87
  - Topline Ownership Rates and Population $310.50
    - Table | Dog and Cat Ownership, 2018/19 - 2021/22 (percent and number of overall households)
  - Key Demographic Variables to Dog + Cat Ownership Rates $310.50
    - Table | Dog and Cat Ownership Rates by Key Demographic Variables, Spring 2022 (percent who own, share of tot
  - Key Demographic Variables and Dog and Cat Ownership Growth $609.62
    - Table | Dog and Cat Ownership Trends by Key Demographic Variables: Adult Gender(s) in Household, 2017, 2019,
    - Table | Dog and Cat Ownership Trends by Key Demographic Variables: Generational Cohort, 2017, 2019, 2022 (pe
    - Table | Dog and Cat Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2017, 2019, 2022 (percent
    - Table | Dog and Cat Ownership Trends by Key Demographic Variables: Household Income, 2017, 2019, 2022 (perce
    - Table | Dog and Cat Ownership Trends by Key Demographic Variables: Household Composition, 2017, 2019, 2022 (
    - Table | Dog and Cat Ownership Trends by Key Demographic Variables: Type/Kind of Residence, 2017, 2019, 2022
- Detailed Demographic Tables for Ownership of Dogs and Cats $413.30
  - Ownership Rates and Customer Base $408.99
    - Table | Dog and Cat Ownership Rates: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in thou
    - Table | Dog and Cat Owner Customer Base: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in
- Dog Ownership Trends $511.45
  - Topline Ownership Rates and Population $310.50
    - Table | Dog Ownership, 2018/19 - 2021/22 (percent and number of overall households)
  - Trends by Number of Dogs Owned $310.50
    - Table | Household Ownership Rates for Dogs: Overall and by Number of Dogs, 2018/19 – 2021/22 (percent of U.S
    - Table | Dog Ownership Distribution by Number of Dogs, 2018/19 – 2021/22 (percent of dog-owning households)
    - Table | Household Base of Dog Owners: Overall and by Number of Dogs, 2018/19 - 2021/22 (in thousands)
  - Over Half of Dog Owners Have Senior Dogs $310.50
    - Table | Percent of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2011/22 – 2021/22 (
  - Trend Away From Smallest Dogs $310.50
    - Table | Distribution of Dog-Owning Households by Size of Dogs, 2011/12 – 2021/22 (percent of dog owners)
  - Most Popular Breeds of Dog Owned $310.50
  - Overweight and Special Needs Dogs $310.50
    - Table | Share of Dog Owners Who Report Having Overweight, Special Needs, or Handicapped Dogs, 2022 (percent)
- Dog Ownership Demographics $818.80
  - Key Demographic Variables to Dog Ownership Rates $310.50
    - Table | Dog Ownership Rates by Key Demographic Variables, Spring 2022 (percent who own, share of total owner
  - Key Demographic Variables and Dog Ownership Growth $586.10
    - Table | Dog Ownership Trends by Key Demographic Variables: Adult Gender(s) in Household, 2017, 2019, 2022 (p
    - Table | Dog Ownership Trends by Key Demographic Variables: Generational Cohort, 2017, 2019, 2022 (percent wh
    - Table | Dog Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2017, 2019, 2022 (percent who own
    - Table | Dog Ownership Trends by Key Demographic Variables: Household Income, 2017, 2019, 2022 (percent who o
    - Table | Dog Ownership Trends by Key Demographic Variables: Household Composition, 2017, 2019, 2022 (percent
    - Table | Dog Ownership Trends by Key Demographic Variables: Type/Kind of Residence, 2017, 2019, 2022 (percent
- Detailed Demographic Tables for Dog Ownership $417.15
  - Ownership Rates and Customer Base $413.80
    - Table | Dog Ownership Rates: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in thousands)
    - Table | Dog Owner Customer Base: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in thousand
- Cat Ownership Trends $542.92
  - Topline Ownership Rates and Population $310.50
    - Table | Cat Ownership, 2018/19 - 2021/22 (percent and number of overall households)
  - Cats Gain Market Representation $310.50
  - Trends by Number of Cats Owned $310.50
    - Table | Household Ownership Rates for Cats: Overall and by Number of Cats, 2018/19 - 2021/22 (percent of U.S
    - Table | Cat Ownership Distribution by Number of Cats, 2018/19 - 2021/22 (percent of cat-owning households)
    - Table | Household Base of Cat Owners: Overall and by Number of Cats, 2018/19 – 2021/22 (in thousands)
  - Size of Cats Owned $310.50
  - Growth in Share of Cat Owners with Senior Cats $310.50
    - Table | Percentage of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2011/12 – 2021/2
  - Overweight and Special Needs Cats $310.50
    - Table | Share of Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Cats, 2022 (percent)
- Cat Ownership Demographics $838.53
  - Key Demographic Variables to Cat Ownership Rates $310.50
    - Table | Cat Ownership Rates by Key Demographic Variables, Spring 2022 (percent who own, percent of owners, n
  - Key Demographic Variables and Cat Ownership Growth $622.46
    - Table | Cat Ownership Trends by Key Demographic Variables: Adult Gender(s) in Household, 2017, 2019, 2022 (p
    - Table | Cat Ownership Trends by Key Demographic Variables: Generational Cohort, 2017, 2019, 2022 (percent wh
    - Table | Cat Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2017, 2019, 2022 (percent who own
    - Table | Cat Ownership Trends by Key Demographic Variables: Household Income, 2017, 2019, 2022 (percent who o
    - Table | Cat Ownership Trends by Key Demographic Variables: Household Composition, 2017, 2019, 2022 (percent
    - Table | Cat Ownership Trends by Key Demographic Variables: Type/Kind of Residence, 2017, 2019, 2022 (percent
- Detailed Demographic Tables for Cat Ownership $424.72
  - Ownership Rates and Customer Base $421.38
    - Table | Cat Ownership Rates: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in thousands)
    - Table | Cat Owner Customer Base: By Demographic, Spring 2017, Fall 2019, and Spring 2022 (number in thousand

Focus on Other Pets $361.42
- Chapter Highlights $310.50
- Topline Ownership Rates and Customer Base $310.50
  - 14% of Households Own “Other Pets” $310.50
    - Table | Topline Pet Ownership Rates by Type, 2018 – 2022P (percent of overall households)
  - A Return to Form for Other Pets $310.50
    - Table | Household Ownership Rates: Pets Other Than Dogs and Cats by Type, 2022 (percent of households)
  - Types of Freshwater Fish Owned $310.50
  - Types of Birds Owned $310.50
  - Types of Herptiles Owned $310.50
  - Types of Small Mammals Owned $310.50

What's in This Report?

Focusing on dogs and cats, Pet Population and Ownership Trends in the U.S. provides a comprehensive and up-to-date analysis of pet ownership rates, pet population characteristics, and pet owner demographics. This report also provides topline coverage of ownership rates for other types of pets (fish, small mammals, herptiles, and birds).

In addition to laying out key pet owner psychographics and their market implications, this report covers post-pandemic pet acquisition trends by nature of pet adoption (planned, impulse, gift), type of pet, source of pet adoption or acquisition, age of dogs or cats adopted, and size of dogs adopted.

This report includes numerous detailed tables showing historically trended household ownership rates and pet-owner demographics across several metrics:

by ownership of dogs and/or cats, dogs, cats, and dogs as well as cats
by number of dogs or cats owned
by age of dogs or cats owned
by size (in lbs.) of dogs owned

The analysis in this report also covers demographic changes—from pre-COVID 2017 to post-COVID 2022—in the key pet owner variables of gender(s) in household, generational cohort, race/ethnicity, household income, household composition by marital status and presence/absence of children, and type of residence.

Methodology

In addition to drawing on Packaged Facts’ extensive catalog of pet reports, Pet Population and Ownership Trends in the U.S. features proprietary Packaged Facts consumer survey results from January through August of 2022, along with Spring 2022 and historically trended syndicated pet ownership data from MRI-Simmons. Topline coverage of pets other than dogs or cats includes American Pet Products Association (APPA) 2021-2022 National Pet Owners Survey data.

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Pet Population and Ownership Trends in the U.S., 6th Edition

Report Overview

Table of Contents

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Pet Population and Ownership Trends in the U.S., 6th Edition

Report Overview

Table of Contents

What's in This Report?

Purchase Report

Select your license:

Subscription Options

License by subscription

Free Sample Report

Questions & Assistance

Share This Report

Download a Free Sample Report Now

Use Licenses

Related Reports and Studies

Pet Services in the US, 2nd Edition

Pet Medications in the US, 8th Edition

Pet Treats and Chews in the US, 5th Edition

US Pet Market Outlook, 2023-2024

Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

Durable Dog and Cat Pet Care Products in the U.S., 4th Edition

U.S. Pet Product Retail and Internet Shopping Trends, 4th Edition

Pet Food in the US, 17th Edition

Have unique research needs?

Stay informed with Freedonia