What are the biggest challenges facing the veterinary market?

Consolidation in the market, the economic challenges facing pet owners, and a decline in the dog population are some of the top challenges facing the veterinary market.

What are the top drivers of growth in the veterinary market?

Inflation has been the top driver of sales growth in the veterinary sector for the past two years.

What are the top reasons for veterinary clinic visits?

Packaged Facts survey results show that annual and bi-annual check-ups, medication pick-ups, and grooming services are the top reasons pet owner visit veterinary clinics.

What is the total market size of the veterinary sector in 2023?

US retail sales in the veterinary sector will reach $38 billion in 2023, inclusive of both services and product sales.

Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

Industry Reports, United States

Report Overview

Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

This report focuses on the veterinary services Picture of Veterinary checkup sector for dogs and cats in the US. Report coverage includes chapter-length discussion of trends and opportunities in pet medications, pet food, and pet supplements as key components of veterinary sector competition for the pet care dollar.

Executive Summary $2,371.06
- Scope of Report $310.50
  - Veterinary Services Sector $310.50
- Veterinary Sector Overview $310.50
  - Sector Sales and Growth $310.50
  - Dog Versus Cat Share of Expenditures $310.50
  - Veterinary Care Spending Levels $310.50
  - Pet Product Purchasing Patterns by Generational Cohort $310.50
- Veterinary Services $443.74
  - Category Sales and Growth $310.50
  - Price Inflation and Vet Care Affordability $310.50
  - Topline Vet Services Usage Rates $310.50
  - Dog Versus Cat Share of Customers $310.50
  - Competitive Landscape $310.50
  - The Veterinary Customer $310.50
  - Millennial/Gen Z Patterns $310.50
  - Telemedicine Trends $310.50
  - Household Income and Use of Veterinary Services $310.50
- Pet Medication Perspectives $340.58
  - Category Sales and Growth $310.50
  - Retail Versus Veterinary Sector Sales $310.50
  - Veterinary Sector Pet Medication Sales by Type $310.50
  - Usage Rates for Veterinary Flea Control $310.50
  - Competitive Landscape $310.50
  - Purchasing Channels and Options $310.50
  - Customer Demographics for Veterinary Flea Control $310.50
- Pet Food Perspectives $310.50
  - Category Sales and Growth $310.50
  - Retail Versus Veterinary Sector Sales $310.50
  - Inflation-Driven Dollar Growth $310.50
  - Purchasing Rates for Veterinary Pet Food $310.50
  - Competitive Landscape $310.50
  - Customer Demographics for Veterinary Pet Food $310.50
- Pet Supplement Perspectives $310.50
  - Category Sales and Growth $310.50
  - Retail Versus Veterinary Sector Sales $310.50
  - Dog Products Dominate Sales $310.50
  - Competitive Landscape $310.50
  - CBD Trends $310.50
  - Customer Demographics for Pet Supplements $310.50
- Opportunities $697.85
  - Responding to Millennial/Gen Z Pet Parent Mindsets $310.50
  - Addressing Affordability Challenges $310.50
  - Offering Alternative Veterinary Service Models $310.50
  - Responding to Pet Services "Retail-ization" $310.50
  - Momentum for Telehealth $310.50
  - Fresh Thinking About Pet Product Sales $310.50
  - The FDA's Animal and Veterinary Innovation Agenda $310.50
  - Catering to Cats $310.50

Veterinary Sector Overview $716.91
- Chapter Highlights $310.50
- Sector Overview $641.91
  - Veterinary Sector Revenues at $38 Billion $310.50
    - Table | US Veterinary Sector Revenues, 2018-2023P (million dollars and percent change)
  - Sector Projections $310.50
    - Table | Projected US Veterinary Sector Revenues, 2023 vs. 2027 (billion dollars and percent change)
  - Dog Versus Cat Share of Veterinary Revenues $310.50
  - Service Versus Product Revenues $310.50
    - Table | Topline US Veterinary Sector Revenues: Overall and by Services vs. Products, 2020-2023P (million dol
    - Table | US Veterinary Sector Revenues by Service and Product Classification, 2020-2023P (in millions of doll
  - Veterinary Care Spending Per Customer Household $310.50
    - Table | Veterinary Care Spending in Last 12 Months per Dog/Cat-Owning Household: By Dollar Ranges, Summer 20
    - Table | Veterinary Care Spending in Last 12 Months per Dog or Cat Ownership Classification: By Dollar Ranges
  - Spending Range Patterns by Generational Cohort $310.50
    - Table | Veterinary Care Spending in Last 12 Months per Dog/Cat-Owning Household: By Dollar Ranges and Genera
  - Pet Product Purchasing Patterns by Generational Cohort $310.50
    - Table | Pet Products Purchased in Last 12 Months Through Veterinarian: Dog Owners Overall and by Generationa
    - Table | Pet Products Purchased in Last 12 Months Through Veterinarian: Cat Owners Overall and by Generationa
  - The FDA's Animal and Veterinary Innovation Agenda $310.50

Veterinary Services $4,343.33
- Chapter Highlights $310.50
- Category Overview $779.02
  - Veterinary Medical Service Revenues at $25 Billion $310.50
    - Table | US Medical Veterinary Service Revenues, 2019-2023P (in millions of dollars and percent change)
  - Revenue Projections $310.50
    - Table | Projected US Veterinary Services Revenues, 2023 vs. 2027 (in millions of dollars and percent change)
  - Price Inflation and Vet Care Affordability $310.50
  - Topline Vet Services Usage Rates $310.50
    - Table | Usage Rates for Veterinary Services: Overall and by Dog/Cat Ownership, 2018/19 – 2022/23 (percent of
  - Vet Services Customer Base $310.50
    - Table | Customer Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2012/13, 2017/18, an
    - Table | Customer Base Losses for Veterinary Services by Selected Demographics, 2017/18 vs. 2022/23 (thousand
  - Dog/Cat Share of Customer Base $310.50
- Competitive Landscape $1,038.01
  - Types of Service Providers $310.50
  - Industry Consolidation $310.50
  - Pet Services "Retail-ization" $394.68
  - Expanding Scope of Retail Store/Vet Clinic Partnerships $310.50
  - Veterinary Share of Revenues for Non-Medical Pet Care Services $310.50
    - Table | Revenue Share of Selected Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services Sectors,
  - Overlap in Customer Base: Veterinary Versus Non-Medical Pet Services $310.50
  - Pet Services and "Omnimarket" $310.50
- The Veterinary Customer $2,414.77
  - Customer Draw by Veterinary Service Type $310.50
    - Table | Usage Rates for Veterinary Services by Type of Provider: By Dog Owners Overall and by Generational C
    - Table | Usage Rates for Veterinary Services by Type of Provider: Cat Owners Overall and by Generational Coho
  - Patterns by Number of Veterinary Visits $310.50
    - Table | Patterns for Number of Annual Visits to Vet: Dog vs. Cat Owners, 2013 – 2023 (odd-numbered years) (p
  - Reasons for Veterinary Visits $310.50
    - Table | Selected Reasons for Veterinary Visits: For Dogs vs. Cats, 2021 vs. 2022 (percent of veterinary cust
    - Table | Selected Reasons for Veterinary Visits by Generational Cohort: For Dogs vs. Cats, 2022 (percent of v
  - Braving the New World of Millennials/Gen Z $832.54
    - Table | Most Important Sources of Pet Care Information: Overall, by Dog vs. Cat Owners, and by Generational
    - Table | Levels of Agreement with Selected Veterinary Care Psychographics: Overall and by Generational Cohort
    - Table | Selected Psychographics About Veterinary Services: Overall, by Dog vs. Cat Owners, and by Generation
    - Table | Factors Most Important in Choosing a Veterinary Clinic/Hospital: Overall and by Selected Age Bracket
    - Table | Satisfaction Levels with Selected Aspects of Veterinary Services: Overall and by Dog vs. Cat Owners,
    - Table | Satisfaction Levels With Selected Aspects of Veterinary Services: By Generational Cohort, 2023 (perc
  - Telemedicine Trends $310.50
  - State-Level Regulatory Initiatives for Virtual Establishment of VCPR $310.50
  - Telehealth Usage Rates $310.50
    - Table | Use of Telehealth Consultation in Last 12 Months: Dog vs. Cat Owners, Overall and by Generational Co
  - Household Income and Use of Veterinary Services $702.89
    - Table | Usage Rates for Veterinary Services by Demographic, 2012/13-2022/23 (every other year) (percent of d
    - Table | Customer Base for Veterinary Services by Demographic, 2017/18 – 2022/23 (thousand dog/cat-owning hou
    - Table | Usage Indexes for Veterinary Services by Demographic, 2017/18 – 2022/23 (base index among dog/cat ow

Pet Medication Perspectives $1,974.90
- Chapter Highlights $310.50
- Category Overview $574.69
  - Pet Medication Sales Exceed $12 Billion $310.50
    - Table | US Sales of Pet Medications, 2019 – 2023P (million dollars and percent change)
  - Retail Versus Veterinary Sector Sales $310.50
    - Table | US Sales of Pet Medications: Retail vs. Veterinary Sectors, 2019 – 2023P (million dollars and percen
  - Veterinary Sector Pet Medication Sales by Type $310.50
    - Table | Veterinary Channel Pet Medication Sales by Selected Classifications, 2023P (million dollars and shar
  - Usage Rates for Veterinary Flea Control $310.50
    - Table | Usage Rates for Veterinary Flea Control: Overall and by Dog/Cat Ownership, 2018/19 – 2022/23 (percen
  - Size and Growth of Customer Base for Veterinary Flea Control $310.50
    - Table | Customer Base for Veterinary Flea Control vs. Overall Dog/Cat Household Population, 2012/13, 2017/18
  - Shares of Veterinary Flea Control Customer Base by Dog/Cat Ownership $310.50
  - Category Sales Projections $310.50
    - Table | Projected US Sales of Pet Medications, 2023 vs. 2027 (million dollars and percent change)
    - Table | Projected US Sales of Pet Medications: Retail vs. Veterinary Sectors, 2023-2027 (million dollars and
- Competitive Landscape $488.58
  - Headwinds from Macro-Economic Inflation $310.50
  - Purchasing Channels and Options $310.50
    - Table | How Pet Medications That Require a Vet's Prescription Were Purchased, 2023 (percent of dog/cat owner
    - Table | Leading Websites for Purchasing Rx Flea/Tick Heartworm Medications: Overall, by Dog vs. Cat Owners,
  - Competing in the Online Marketplace $310.50
- Customer Demographics $785.21
  - Top Demographics for Veterinary Flea Control $783.97
    - Table | Selected Demographic Losses in Purchasing of Veterinary Pet Food, 2017/18 vs. 2022/23 (thousand hous
    - Table | Rates for Purchasing Flea Control Products Through Veterinarian by Demographic, 2012/13-2022/23 (eve
    - Table | Customer Base for Purchasing Flea Control Products Through Veterinarian by Demographic, 2017/18 – 20
    - Table | Purchasing Indexes for Flea Control Products Through Veterinarian by Demographic, 2017/18 – 2022/23

Pet Food Perspectives $3,131.80
- Chapter Highlights $310.50
- Category Overview $652.72
  - Pet Food Sales Approach $53 Billion $310.50
    - Table | US Sales of Pet Food, 2019-2023P (million dollars and percent change)
  - Retail Versus Veterinary Sector Sales $310.50
    - Table | US Sales of Pet Food: Retail vs. Veterinary Sectors, 2019 – 2023P (million dollars and percent chang
  - Inflation-Driven Dollar Growth $310.50
    - Table | Level of Agreement with Selected Statements Related to Pet Product Spending: Pet Owners Overall, Dog
  - Note on MRI-Simmons Data on Purchasing Pet Food Through Veterinarian $310.50
  - Purchasing Rates for Veterinary Pet Food $310.50
    - Table | Usage Rates for Veterinary Pet Food: Overall and by Dog/Cat Ownership, 2018/19 – 2022/23 (percent of
  - Size and Growth of Customer Base for Veterinary Pet Foods $310.50
    - Table | Customer Base for Veterinary Pet Food vs. Overall Dog/Cat Household Population, 2012/13, 2017/18, an
  - Shares of Veterinary Pet Food Customer Base by Dog/Cat Ownership $310.50
  - Category Sales Projections $310.50
    - Table | Projected US Sales of Pet Food, 2023 vs. 2027 (million dollars and percent change)
    - Table | Projected US Sales of Pet Foods: Retail vs. Veterinary Sectors, 2023 – 2027 (million dollars and per
- Competitive Landscape $608.05
  - Veterinary Pet Food Marketers $310.50
  - In-Clinic Versus Online $310.50
  - Where High Spenders on Pet Food Shop: Veterinary Versus Online $310.50
- Category Trends $993.24
  - The Prognosis for Prescription Pet Foods $310.50
    - Table | Products Considered Most Important for Pet Health: Dog vs. Cat Owners, 2023 (percent)
  - Lawsuit Against Prescription Diets $310.50
  - The Vet Card and Pet Food $561.50
    - Table | Sources Influencing Change in Pet Food: By Generational Cohort, 2023 (percent of dog and cat owners
    - Table | Topics for Which Pet Owners Would Like to Receive More Guidance/Advice from Their Veterinarian: By A
    - Table | Selected Pet Food Psychographics: By Generational Cohort, 2023 (percent of dog and cat owners)
- Customer Demographics $761.56
  - Top Demographics for Veterinary Pet Food $760.32
    - Table | Selected Demographic Losses in Purchasing of Veterinary Pet Food, 2017/18 vs. 2022/23 (thousand hous
    - Table | Purchasing Rates for Veterinary Pet Food by Demographic, 2017/18 – 2022/23 (percent of dog/cat-ownin
    - Table | Customer Base for Veterinary Pet Food by Demographic, 2017/18 – 2022/23 (thousand of dog/cat-owning
    - Table | Purchasing Indexes for Veterinary Pet Food by Demographic, 2017/18 – 2022/23 (base index among dog/c

Pet Supplement Perspectives $2,987.01
- Chapter Highlights $310.50
- Category Overview $310.50
  - Pet Supplement Sales Approach $2.7 Billion $310.50
    - Table | US Retail Sales of Pet Supplements, 2018-2023P (million dollars and percent change)
  - Dog Products Dominate Sales $310.50
  - Retail Versus Veterinary Sector Sales $310.50
    - Table | US Retail Sales of Pet Supplements: Retail vs. Veterinary Sectors, 2018-2023P (million dollars and p
  - Category Sales Projections $310.50
    - Table | Projected US Retail Sales of Pet Supplements, 2023 vs. 2027 (million dollars and percent change)
    - Table | Projected US Retail Sales of Pet Supplements: Retail vs. Veterinary Sectors, 2023 vs. 2027 (million
- Competitive Landscape $461.90
  - New Perspectives on Pet Supplements $338.09
    - Table | Satisfaction Levels with Veterinary Services Overall and with Veterinary Advice on Use of Pet Supple
  - Knowledge Gap a Prime Opportunity $310.50
- Category Regulation and Oversight $310.50
  - Food and Drug Administration and Center for Veterinary Medicine $310.50
  - American Association of Feed Control Officials $310.50
  - American Veterinary Medical Association $310.50
  - National Animal Supplement Council $310.50
- Category Trends $962.06
  - Heightened Focus on Pet Health $310.50
  - Competing with Pet Food and Treats $310.50
  - Veterinary-Positioned Marketers $310.50
  - Winning Over Veterinarians $310.50
  - Condition-Specific Supplements $310.50
    - Table | Top Concerns/Conditions for Which Pet Supplements Are Purchased: Dog vs. Cat Owners, 2023 (percent o
  - Condition-Specific Products with Veterinary Positioning $310.50
- Focus on CBD $746.53
  - CBD Versus THC $310.50
  - Regulatory Context $347.60
  - Market Context for CBD Supplements $310.50
  - CBD Pet Products Usage and Sales $310.50
    - Table | US Retail Sales of Pet CBD Products, 2018 – 2023P (million dollars and percent)
  - Conditions Treated with CBD $310.50
- Customer Demographics $310.50
  - Dog Owners More Likely to Purchase Supplements $310.50
  - Purchasing Patterns by Demographic $310.50
    - Table | Pet Supplement Purchasing Patterns by Demographic, 2023 (percent purchasing, percent of total purcha

Wide-ranging macro-economic, retail, and generational trends have converged to re-shape the veterinary sector landscape. Recent price inflation for veterinary services doubles the inflation rates from early in the decade. As a result, the millennials and Gen Zers who account for almost half of pet owners are strongly concerned about the affordability of routine and emergency healthcare, including the cost of prescription pet medications.

Affordability issues help explain a drop in veterinary services usage. Recent declines in dog ownership rates partially account for this trend, but declines in dog ownership rates also tie back to affordability issues, including housing and consumer credit affordability. A result has been, and will continue to be, more attention to the cat category among successful pet industry players, including veterinary service providers.

Growth strategies for the veterinary sector include offering a wider range of economical services to reclaim a greater share of dog and cat owners as clients, including store-located veterinary clinics and telehealth options. As a facet of veterinary industry consolidation, hands-on veterinary and non-medical pet services are – and will increasingly become – a retail affair. The competitive landscape also calls for fresh thinking about veterinarian-guided pet product sales, particularly given the sharp challenge to veterinary practice profits as pet medication and prescription pet food product sales shift online.

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of US adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure veterinary service usage rates and psychographics. Consumer trends discussion draws on trended MRI-Simmons National Consumer Studies data though the Spring and Summer 2023 releases.

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Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

Report Overview

Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

Table of Contents

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Related Reports and Studies

Pet Services in the US, 2nd Edition

Pet Supplements in the US, 9th Edition

Pet Medications in the US, 8th Edition

US Pet Market Outlook, 2023-2024

Pet Food in the US, 17th Edition

Pet Population and Ownership Trends in the U.S., 6th Edition

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Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

Report Overview

Veterinary Services in the US: Competing for the Pet Care Customer, 4th Edition

Table of Contents

Purchase Report

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Subscription Options

License by subscription

Free Sample Report

Questions & Assistance

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FAQs

Related Reports and Studies

Pet Services in the US, 2nd Edition

Pet Supplements in the US, 9th Edition

Pet Medications in the US, 8th Edition

US Pet Market Outlook, 2023-2024

Pet Food in the US, 17th Edition

Pet Population and Ownership Trends in the U.S., 6th Edition

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