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Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition
Like their owners, pets in general are living longer, with pet owners increasingly willing to go to almost any lengths to help keep their furry friends happy and healthy in their senior years. At the same time, and once again paralleling trends on the human side, the U.S. pet population is experiencing an obesity epidemic, with many pet owners in denial about their overweight dogs and cats even as pet professionals work harder than ever to educate their clients about the benefits of maintaining a healthy weight.
As a result, the potential audience for products targeting senior and overweight pets has never been larger, with an estimated 53% of dogs and 58% of cats being classified as overweight or obese, according to the Association of Pet Obesity Prevention, and with approximately 40% of dog- and cat-owning households caring for a pet age seven or older based on Packaged Facts’ November 2015 National Pet Owner Survey. Another factor positively impacting this market is the large number of pet parents who love to pamper their “babies,” spending especially heavily on products’ designed to ensure their well-being. Key to tapping into this demand is education: marketers of senior and weight management products must show pet owners how their products offer health solutions and fit into the larger market for pet health and nutrition products.
Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition analyzes the market for pet products targeting senior, overweight/obese and special needs dogs and cats. The report covers products specifically marketed along senior or weight management lines, as well as products that may be marketed to a more general audience but are especially useful for senior or overweight pets, such as joint supplements and pet mobility devices.
The report charts historical sales and projections; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include historical, current and projected sales by category (food, supplements, devices), sales by retail channel, and marketer and brand shares as quantified by IRI’s multi-outlet data. Consumer profiles of pet owners who own senior or overweight/obese pets or use products targeting this companion animal population are based on Packaged Facts’ National Pet Owner Surveys designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as numerous images of new products, advertising, and screen shots.