Industry Reports
Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition
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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition
The tea market in the U.S. continues to enjoy mass appeal in the U.S. The category’s performance in the last couple of years, particularly in ready-to-drink segments, has shown the strong durability of the market.Tea is experiencing growth, impacted by factors
Packaged Facts’ report Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition focuses on the dynamic market for packaged tea, particularly with respect to the impact of
Scope and Methodology
Market trends and market size estimates within Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources- IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
- Published company reports and news releases.
- Executive Summary
- Scope of Report
- Report Methodology
- Tea Sales Rise to $7.3 billion
- Table | Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
- Tea by Channel
- IRI-tracked Tea Shoots Up
- Table | IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
- Looking Ahead
- Table | Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
- Tea Culture Blossoms
- Functional: The Next Wave
- Consumer Shifts Create Opportunity and Peril
- Powerhouse Brands Target RTD Tea
- Tea Market Share Spread Out
- Marketing Trends
- Product Trends
- Retail Trends
- Tea Market Share Spread Out
- Tea Consumption Trends
- Hot and Cold Tea Usage by Gender
- Table | Tea Usage by Gender, 2016
- Tea Trends & Opportunities
- Key Opportunities
- Tea Culture Blossoms
- Gourmet Gear
- Functional: The Next Wave
- Factors to Market Growth
- Consumer Shifts Create Opportunity and Peril
- Powerhouse Brands Target RTD Tea
- Key Opportunities
- Market Size and Projections
- Market Size and Segmentation
- Tea Sales Rise to $7.3 billion
- Table | Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
- Tea by Channel
- Table | Share of U.S. Sales of Tea by Channel, 2016 (percent)
- IRI-tracked Tea Shoots Up
- Table | IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
- Looking Ahead
- Table | Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
- Tea Sales Rise to $7.3 billion
- Market Size and Segmentation
- The Marketers
- Marketer Shares
- Tea Market Share Spread Out
- Table | Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
- Pepsi Lipton Tea Partnership Tops RTD Tea
- Table | Top Marketers of Canned and Bottled Tea, 2016 (in millions)
- Table | Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
- Gold Peak Tops Refrigerated Tea
- Table | Top Marketers of Refrigerated Tea, 2016 (in millions)
- Table | Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
- Lipton Tops Bagged/Loose Tea Segment
- Table | Top Marketers of Tea (Bags/Loose), 2016 (in millions)
- Table | Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
- Four Players with Double Digit Share in Single-Cup Tea
- Table | Top Marketers of Single-Cup Tea, 2016 (in millions)
- Table | Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
- Private Label Tea Market Feels the Pain
- Table | Private Label Tea, 2016 (in millions)
- Tea Market Share Spread Out
- Marketer Shares
- Marketing and New Product Trends
- Range of Approaches
- Global Positioning at Lipton
- Experiential Effort for Lipton Sparkling Ice Tea
- Pure Leaf Moves into Television
- Brisk Targets Urban Teens
- Gold Peak Takes It Home
- Snapple Goes Madcap
- "Butterflyz" at Fuze
- AriZona and Marketing
- The Honesty Index
- Celestial Makeover Misstep
- Product Trends
- Expanding Premium Tier
- Natural Strategies
- Sparkling Products in the Spotlight
- Tea Lattes Proliferate
- Exotic Flavor Directions
- Specialty Teas Advancing
- Matcha: The Superfood Tea
- Unrest in Kombucha
- Single-Serve Form
- Instant Tea
- Segmentation in Hot Tea
- Range of Approaches
- Retail Trends
- Changing Retail Landscape
- Consumer Mindsets Are Shifting
- Developments in Mass Channels
- Tea Retailers
- Tea Cafés
- Online Channel
- Changing Retail Landscape
- The Tea Consumer
- Tea Consumption Trends
- Table | Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
- Table | Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
- Hot and Cold Tea Usage by Gender
- Table | Tea Usage Rates by Gender, 2016
- Gender Differences in Frequency of Consumption
- Table | Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
- Tea Channel Shopping by Gender
- Table | Tea Purchasing Patterns by Retail Channel: By Gender, 2016
- Tea Type Preferences
- Table | Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
- Table | Tea Usage Rates by Form: Overall and by Age Bracket, 2016
- Table | Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
- Table | Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
- Table | Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
- Brand Preference Trends
- Table | Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
- Table | Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
- Table | Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
- Tea Consumer Demographics
- Table | Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
- Table | Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)
- Tea Consumption Trends
