Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Packaged Facts The Yogurt Market and Yogurt Innovation, 3rd Edition

The Yogurt Market and Yogurt Innovation, 3rd Edition

Industry Reports, United States

Report Overview

The Yogurt Market and Yogurt Innovation, 3rd Edition

With the Greek horse of strained yogurt having already refashioned the yogurt category, what’s the next disruptor? The longer-term answer is dairy-free, especially beyond soy, which represents a mixed blessing for the category. Some chafed at adopting the back-to-the-future Greek style, as has been the parallel case with organics--but at least there are no intrinsic barriers to doing so. But while a dairy operation can go organic, it cannot become a coconut grove. To an even greater degree than Greek yogurt in its pure, plain incarnation, dairy-free yogurt chips away at the premise that yogurt is at heart a good-for-you product category, any dessert flavors and candy toppings notwithstanding. Worse, non-dairy yogurt takes probiotics and high protein, both hot nutritional trends, and transfers these trump cards to the plant-based product trend’s bag of tricks. With the plant-based trend, many younger and trendier American eaters are switching lanes from “leaning more vegetarian” to “leaning more veganish,” and thereby cutting back on or foregoing dairy. 

Table of Contents

    • $558.34

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

    • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

    • $643.32

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

      • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

        • $323.44

    • $966.00

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $369.51

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

    • $355.63

      • $323.44

      • $323.44

      • $323.44

      • $323.44

    • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

      • $323.44

        • $323.44

    • $323.44

      • $323.44

Although dairy-free is not the only innovation trend going, yogurt leaders have seen the dairy-free messaging on the wall.  Stonyfield Farms, with its dairy-free yogurts, is now under Lactalis.  Danone fields Silk (now including dairy-free and soy-free Silk Almondmilk) and So Delicious coconut culture yogurts. Danone’s doing so, and labeling these as products “yogurt alternatives,” will complicate any dairy industry efforts to ban the use of “yogurt” for dairy-free products, in the way it has tried to enforce regulatory restrictions against the use of “milk” for plant-based milk alternatives such as almond, coconut, or cashew. (In any case, as with plant milks, the product shelving medium is the classification message, rather than the terminology on the label.)

Yogurt variations hitching their wagons to the “international version” appeal of Greek yogurt are another important category development theme: skyrs by Icelandic Provisions and Siggi’s, the latter now under Lactalis; Australian versions such as Danone’s Wallaby Organic; and French-accented versions such as General Mill’s indulgence-oriented Oui, in distinctive glass pots, and Liberté, with premium, on-trend flavors such as French Lavender. Whole milk/whole fat yogurts, the antithesis of the dairy-free trend, are once again making the back-to-the future case.  And old-fashioned goodness and wholesomeness notwithstanding, “American style” innovations in flavor, indulgence, and portability remain key to the market.

Scope

The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks. The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification. 

Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022. 

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources.

Purchase Options

Access Options

Membership

Complementary Access to Report Including:

  • consultative access to our analyst
  • unlimited downloads to reports
  • global market research in 9 languages
  • customized PPT presentations
  • passwords for your teams available
  • and more...
Become a Member
Purchase This Report

Select your license:

  • $960.00
  • $1,440.00
  • $2,400.00
  • — —
    Section prices in Table of Contents

Questions & Assistance

Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
By submitting this sample request you consent to receiving marketing communications from us. See our privacy policy to learn how to unsubscribe.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food, 3rd Edition

    Industry Reports

    Meal kits have benefited from the pandemic to give consumers sick of planning meals and grocery shopping something different and more convenient to cook.

    NEW! June 2025 336 pages
    Free sample available
  • Food Processing: United States Report

    Focus Reports

    Food Processing: United States forecasts to 2029 processed food demand and shipments in nominal US dollars at the manufacturer level.

    NEW! June 2025 42 pages
    Free sample available
  • Food Retail: United States

    Focus Reports

    This report forecasts US food retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 42 pages
    Free sample available
  • Frozen Foods Retail: United States Report

    Focus Reports

    This report forecasts US frozen food retail sales in nominal US dollars for 2025-2029.

    NEW! May 2025 29 pages
    Free sample available
  • Meat & Poultry Retail: United States Report

    Focus Reports

    This report forecasts total US meat and poultry retail sales in pounds and nominal US dollars for 2025-2029.

    NEW! May 2025 20 pages
    Free sample available
  • Salty Snacks Retail: United States Report

    Focus Reports

    This report forecasts to 2029 US salty snack retail sales in pounds and nominal US dollars.

    NEW! May 2025 23 pages
    Free sample available
  • Yogurt Retail: United States Report

    Focus Reports

    This report forecasts to 2029 US yogurt retail sales in pints and nominal US dollars.

    NEW! May 2025 21 pages
    Free sample available
  • Meal & Snack Bars Retail: United States Report

    Focus Reports

    This report forecasts to 2029 US meal and snack bar retail sales in pounds and nominal US dollars.

    NEW! May 2025 23 pages
    Free sample available
  • Food Market Outlook 2025: Inflation, Tariffs, the Rise of Weight Loss Medications & More

    Industry Reports

    Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences.

    NEW! May 2025 236 pages
    Free sample available
  • Pet Treats and Chews in the US Report, 6th Edition

    Industry Reports

    This report examines the $12.8 billion US market for pet treats and edible chews for dogs and cats. Historical data are provided for 2019 through 2024, with projections for 2025 through 2029.

    NEW! May 2025 175 pages
    Free sample available
View More

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.