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Industry Reports

US Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition

U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition focuses on consumer pet product purchasing trends over time to assess purchase channel (online, in-store, and multi-channel) shifts and preferences by major retailer and retailer channel.

US Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition cover

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Report Overview

U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition

U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition focuses on consumer pet product purchasing trends over time to assess purchase channel (online, in-store, and multi-channel) shifts and preferences by major retailer and retailer channel. As part of this focus, this report analyzes retailer loyalty over time and share of spend by purchase channel.

  • Executive Summary
    • Report Scope
    • Report Summary
      • The Amazon Landscape
      • Amazon: Pet Products
  • The Amazon Landscape
    • Amazon Sales Trends
      • Past the $200 Billion Mark yet 20%+ Growth Continues
      • Sales: Much More Than Selling Products
        • Table | Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
        • Table | Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
      • U.S. Net Sales Trends
        • Table | Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
      • U.S. Gross Merchandise Sales Trends
        • Table | Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
      • Will Amazon Have the Most Sales in 2022
        • Table | Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
      • Amazon E-Commerce Sales Versus the Competition
        • Table | U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
    • Amazon Products and Services
      • Amazon Products and Services Use Footprint
      • Digital Media: Amazon vs. the World
        • Table | Media Use by Type, 2015-2019 (percent)
        • Table | Digital Music Service Used by Brand, 2015-2019 (percent)
        • Table | Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
        • Table | Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
    • Going Toe-to-Toe with Amazon
      • Factors Important to Shopping for Products Online
        • Table | Factors Important to Shopping for Products Online, Ranked by Importance, 2019
    • Walmart and Amazon
      • Walmart Flexes In-Store Muscle
        • Table | Walmart In-Store Services Used, 2018 (percent)
      • In-Store Services Use: Influence on Other Purchases
        • Table | Walmart In-Store Purchasers by Retail Category: All Adults vs. Walmart In-Store Services Users, 2018
      • Walmart Personal Shopper Service: Jetblack
    • Trends Shaping the Amazon Landscape
      • E-Commerce Continues to Grow Retail Sales Share
        • Table | Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (
      • Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth
        • Table | E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
        • Table | E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
      • Will Amazon Account for Half of E-Commerce Sales in 2022?
        • Table | U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
    • Delivery and Pick Up Trends
      • Home Delivery Still the General Rule
        • Table | Home Deliveries, 2018 vs. 2019 (percent)
      • Amazon's Bread and Butter
      • But Amazon Can't Deliver Everything
    • Click-and-Collect Enters the Mainstream
      • Table | Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
      • Leading Click-and-Collect Retailers
        • Table | Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
      • Click-and-Collect Incentivizes In-Store Purchasing
        • Table | Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
      • How to Incentivize Click-and-Collect?
    • Subscription Services
      • Table | Subscription Service Users, 2018 vs. 2019 (percent)
      • Amazon Way Out Front
        • Table | Subscription Service Retailer Used Most, 2019 (percent)
        • Table | Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
    • The App Experience
      • Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement
        • Table | Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
        • Table | Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
      • Retailer-Specific Mobile App Use Methods
        • Table | Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (perce
        • Table | Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
      • The Amazon App Experience
    • All Things Alexa
      • "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"?
      • Apple Left in the Dust?
        • Table | Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
      • Beyond the Speaker
      • Amazon Alexa Skills
        • Table | Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
      • Eye-Popping Opportunity
      • Why Not Use Alexa?
        • Table | Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
      • Alexa-Only Deals
    • The Amazon Prime User
      • Own Prime, Own the World?
      • Prime Benefits
        • Table | Timeline of Key Amazon U.S. Products and Services, 2005-2019
      • A Value Wallop
      • Surpassing 100 Million Members
      • The Power of Prime: Engagement
        • Table | Amazon Prime Services Used and Considered Most Important, 2019 (percent)
        • Table | Amazon Prime Members: Products Used, 2019 (percent)
        • Table | Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)
  • Pet Products
    • Overall Pet Industry Sales
      • Pet Product E-Commerce
      • Online Shoppers for Pet Products: Demographics and Psychographics
        • Table | Online Pet Product Customer Base by Dog or Cat Ownership Classification, 2008, 2013, and 2018 (in pe
      • Projected Channel and E-tail Shares in 2023
        • Table | U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, &2023 (percen
        • Table | U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, &2023 (dollar
        • Table | U.S. Pet Product Sales: Projected Shifts in Top Website Sales, 2019 vs. 2023 (percent of overall sal
    • 2015-2019 Pet Product Purchasing Trends by Retailer and Channel
      • Table | Pet Product Purchasers Share by Channel, 2015-2019
      • Loyalty Holds Steady Even While Average Number of Purchase Channels Increases
        • Table | Pet Product Purchasers: Average Number of Channels Used and Loyal Purchasers, 2015-2019
      • Sole-Channel Pet Product Purchasers Segueing to Online Channel
        • Table | Pet Product Purchasers Share by Channel, 2015-2019
      • Exclusive Use of Online Channel to Purchase Pet Products Gains Traction
        • Table | Sole-Channel Pet Product Purchaser Share by Channel, 2015-2019
    • Amazon Use and Cross-Use Trends
      • Amazon Purchasers: Cross-Use of Petco and PetSmart Over Time
        • Table | Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2015-2019 (percent)
      • Amazon Purchasers: Cross-Use of Petco Online and PetSmart Online over Time
        • Table | Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2015- 201
      • Pet Product Purchasing Channels vs. Amazon: Demographic Analysis
        • Table | Pet Product Purchasing Channel Indexes: By Age Bracket, HH Income Bracket, and County Size, 2019
      • Amazon Users vs. Non-Users
        • Table | Pet Product Purchaser Share by Channel: Amazon Users vs. Non-Users, 2019
        • Table | Pet Product Purchaser Share by Channel: Amazon Users vs. Non-Users, 2019
    • Multi-Channel Pet Product Purchasing Analysis
      • Walmart Is the Top Brick-and-Mortar Pick Among Pet Product Shoppers
        • Table | Channel Choices for Pet Products, Last Three Months: 2019 (percent of pet product buyers)
      • Amazon Top Website Among Pet Product Shoppers
        • Table | Websites for Pet Product Purchases, Used in the Last Three Months: 2019 (percent of pet product buye
    • Pet Product Subscription Service Use
      • Table | Subscription Service Users, 2018 vs. 2019 (percent)
      • Table | Subscription Service Retailer Used Most, 2019 (percent)
      • Amazon Is Growing Stronger: Pet Food a Standout Success
        • Table | Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
    • Amazon Pets Subscribe & Save
    • Hitting the Trends
      • Private Label Pet? You Bet
      • Exclusivity
      • Humanization and Premiumization
      • Fresh Pet Food
    • Click-and-Collect Takes Hold
      • Table | Click-and-Collectors, 2018 vs. 2019 (percent)
      • Leading Click-and-Collect Retailers
    • The New Consumer Expectation: Amazon Prime Now
      • Pet Products a Prime Now Draw
        • Table | Amazon Prime Now: Products Delivered and Delivered Most Share, 2019

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