Industry Reports
U.S. Equine Market, 3rd Edition
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The U.S. equine industry continues along a path of slow decline, despite renewed consumer interest in horses spurred on by some historic horse racing in the last few years. Horse ownership levels have dropped, and with fewer new foal registrations every year, the equine industry is looking at fewer horses to feed and care for in the years ahead. But marketers within the equine industry remain optimistic and appear to believe that the worst is behind them.
Packaged Facts' new report, U.S. Equine Market, 3rd Edition, highlights strategic directions for current and prospective marketers within the U.S. equine industry, with a forward-looking focus on high-growth product segments and market drivers. U.S. Equine Market, 3rd Edition provides a comprehensive overview of the market for equine industry services, covering cross-market trends and opportunities in both equine supplies and services. Packaged Facts's report thoroughly reviews the industry's competitive trends, new product and retail trends, as well as trends in equine owner demographics.
U.S. Equine Market, 3rd Edition estimates the size and composition of the U.S. equine market and forecasts industry growth trends. The report also tracks the major marketers participating in the equine market and provides a bird’s eye view of the major equine services. Report highlights include: the impact of the recession and economic recovery on the U.S. equine industry; recent mergers and acquisitions within the equine industry; advertising and promotional trends including cause marketing; specialty diet products; condition-specific feeds and supplements; and non-traditional equine services such as equine massage and acupuncture. Dozens of images of equine products and consumer ads are included within our comprehensive report.
U.S. Equine Market, 3rd Edition
Equine Industry Trends & Opportunities
Report Scope
- Executive Summary
- Scope and Methodology
- Scope of Report
- Report Methodology
- Market Trends
- Equine Market Sales Continue Slide
- U.S. Boasts More Than 10 Million Horses
- Industry Becoming More Optimistic
- Competitive Trends
- The Competitive Landscape
- The Major Marketers
- Equine Pharmaceutical Companies
- Equine Product Retailers
- Marketing and New Product Trends
- Marketing Trends
- New Product Trends
- Equine Services
- Consumer Trends
- Horse Ownership Trends
- Horse Owners Ride for Pleasure
- Table | Primary Uses of Equids by Size of Operation, 2015
- Trends in Horse Product Purchases
- Scope and Methodology
- The Market
- Introduction
- Scope of Report
- Report Methodology
- Market Size and Composition
- Equine Market Sales Continue Slide
- Table | U.S. Equine Market Sales, 2012, 2016, 2020 (millions)
- Horse Owner Expenses
- Table | Average Equine Expenses in Loudon County, Virginia: 2013 (dollars)
- Equine Market Sales Continue Slide
- The Horse Population
- U.S. Boasts More Than 10 Million Horses
- Table | Horse Population, U.S. and World: 2008-2012 (in thousands and percent)
- Table | Global Horse Population, Countries with Populations Over One Million: 2014 (in thousands)
- Horses by Type
- Table | Percent of Resident Horses by Breed and Region, May 2015
- Horse Disciplines
- U.S. Boasts More Than 10 Million Horses
- Market Outlook
- Industry Becoming More Optimistic as it Searches for Stability
- Unwanted Horses
- Equine Therapy
- Environmental Impact of Equine Industry
- Natural Horsemanship
- Legislation
- Soring Rules Released
- Horse Transportation Safety Act
- The Horseracing Integrity and Safety Act
- Legislation Impacting Horse Slaughter
- Looking Ahead
- Horse Ownership Declines Stabilize
- Introduction
- Competitive Trends
- Introduction
- The Competitive Landscape
- Mergers and Acquisitions
- The Major Marketers
- Purina Mills (Land O'Lakes)
- Cargill
- Manna Pro
- Farnam
- Mars, Inc. and Buckeye
- Kent Nutrition Group
- Table | Selected Marketers and Brands of Equine Products, 2016
- Equine Pharmaceutical Companies
- Overview
- Zoetis
- Boehringer Ingelheim / Merial
- Merck Animal Health
- Virbac
- Equine Product Retailers
- Horse Retailing Highly Fragmented
- Table | Share of U.S. Retail Sales of Pet Products Market by Channel, 2015 (percent)
- SmartPak Equine
- Dover Saddlery
- Valley Vet Supply
- Jeffers Pet
- Tractor Supply Co.
- TABcom
- KBC Horse Supplies
- Doctors Foster and Smith
- Home Improvement Stores and Hardware Stores
- Horse Retailing Highly Fragmented
- Introduction
- Marketing & New Product Trends
- Marketing Trends
- Expert Advice
- Customer Feedback and Participation
- Guarantees
- Humor
- Ease of Use
- Celebrity Endorsements
- Human/Animal Bond
- Performance
- Sponsorships
- Mobile Marketing
- Local Radio
- Social Responsibility
- Table | Level of Agreement with the Statement: "The participation by pet product retailers in pet welfare an
- Table | Level of Agreement with the Statement: "The participation by pet product brands in pet welfare and r
- New Product Trends
- New Feed Products
- New Supplement and Feed Additive Products
- Horse Health Care Products
- Tack and Grooming Products
- Equine Services
- Veterinary Care
- Farriers
- Dental Care
- Other Health Services
- Equine Insurance
- Marketing Trends
- Consumer Trends
- Horse Ownership Trends
- Methodology and Data Sources
- Pet Horse Ownership on Decline
- Horse Owners Ride for Pleasure
- Table | Primary Uses of Equids by Size of Operation, 2015
- USDA Finds Texas Has Highest Horse Population
- Table | Horse Population by State, 2007 vs. 2012 (number and percentage change)
- Table | Number of Farms with Horses in Residence by State, 2007 vs. 2012
- Trends in Horse-Related Activities
- Horseback Riding Holds Steady
- Table | Horseback Riding, Participated Last 12 Months, 2009-2016
- Table | Selected Demographics for Horseback Riding: Participated Last 12 Months, 2016 (percent and index)
- Horseback Riding Holds Steady
- Quarter Horse Show Participation Hits New Heights
- Table | Quarter Horse Shows, 2011-2015
- Table | American Paint Horse Shows, 2011-2015
- Healthy Interest in Horse Racing
- Table | Horse Racing, Viewed Method, 2012-2016
- Table | Horse Racing Events Viewed Last 12 Months vs. Plan to Watch Next Year, 2012-2016 (percent)
- Table | Selected Demographics for Horse Racing: Attended vs. Viewed on TV, Last 12 Months, 2016 (index)
- Trends in Horse Product Purchases
- Veterinarians Are the Top Information Source
- Table | Top 10 Sources of Information for Horse Owners, 2010-2014 (percent)
- Feed Leads Horse-Related Purchases
- Table | Horse Care Items Owned, Purchased and Plan to Purchase, 2012 vs. 2014 (percent)
- Veterinarians Are the Top Information Source
- Horse Ownership Trends
