U.S. Financial Services Focus: The Walmart Shopper
U.S. Financial Services Focus: The Walmart Shopper shows how retailers can harness the power of financial services and products to drive customer traffic and increase margins.
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Report Overview
Walmart Inc.’s consumer financial services offerings are the broadest among those offered by major retailers. Even so, the share of corporate revenue attributed to financial services and related products is dwarfed by their contribution to Walmart’s in-store traffic volume, and the corresponding impact on overall sales. Moreover, their margins strengthen Walmart’s ability to effectively compete on price against other retailers across retail categories.
U.S. Financial Services Focus: The Walmart Shopper shows how retailers can harness the power of financial services and products to drive customer traffic and increase margins. The report provides detailed quantification of and insight into Walmart and Sam’s Club comprehensive financial services and products strategy, and the effect on broader consumer usage and third-party partner relationships.
Covered in this analysis are credit cards, prepaid cards, money transfer services, tax services, and mobile engagement. The contributions of major partners (such as prepaid card provider Green Dot, money transfer provider MoneyGram, credit card partner Synchrony Financial, and tax services partner Jackson Hewitt) and related revenue impact are also examined, with analysis framed in terms of key customer demographics and key retail and online competitors.
- Executive Summary
- Introduction
- Report Scope
- Report Summary
- Walmart Financial Services and Products
- Financial Services In Context: The Walmart MoneyCenter
- Walmart Financial Services Purchases and Usage
- The Walmart Financial Services User
- Walmart and Payment Cards
- Walmart and Mobile Technology
- Walmart and Other Financial Services
- Introduction
- Walmart Financial Services
- Financial Services Offerings in Context
- Comprehensive Range of Services
- Overview of Revenues Generated
- Financial Services: The Components
- MoneyCenter
- Walmart Customer Financial Service Purchases and Usage
- Table | Shopper Patterns : In-Store, Online, and In-Store/Online Purchasing from Walmart, by Retail Category
- Table | Walmart In-Store Services Usage: By Type, 2018
- Table | Walmart In-Store Financial and Tax Services Usage: By Type of Offering, 2018
- Financial Services Offerings in Context
- The Walmart Financial Services User
- User Characteristics
- Banked Status
- Table | Banked vs. Unbanked Customers: By Selected Major Retailer, 2018 (percent and number in millions)
- Table | Walmart Customer Profile: Banked, Fully Banked, Underbanked, and Unbanked, 2018
- Table | Customer Use of Walmart U.S. Financial Services: By Banked Status, 2018 (percent and index)
- Other Demographics
- Table | Customer Use of Walmart U.S. Financial Services: By HH Income and Banked Status, 2018
- Table | Customer Use of Walmart U.S. Financial Services: By Gender and Age, 2018
- Table | Customer Use of Walmart U.S. Financial Services: By Region and Population Density, 2018
- Table | Customer Use of Walmart U.S. Financial Services: By Region and Population Density, 2018
- Banked Status
- User Characteristics
- Walmart and Payment Cards
- Credit Cards
- Credit Card Usage by Major Retailer Customer Base
- Table | Credit Card Usage and Usage Frequency Indexed by Major Retailer Customer Base, 2018
- Walmart and Sam's Club
- Table | Percent of Customers Who Use Walmart Credit Cards: Overall and by Private Label vs. Co-Branded, 2018
- Table | Percent of Customers Who Use Sam's Club Credit Cards: Overall and by Private Label vs. Co-Branded, 2
- Credit Card Usage by Major Retailer Customer Base
- Prepaid Cards
- Prevalent Uses
- MoneyCard Program an Industry Success Story
- Table | Top Five Reloadable Prepaid Cards: Use and Use Most, 2018
- In the Store
- Walmart MoneyCard: Nuts and Bolts
- Savings and Budgeting Features
- New Features
- Pricing Changes
- The Green Dot Connection
- Table | Green Dot Operating Revenue and Revenue Attributable to Walmart, 2010-2017
- Credit Cards
- Walmart and Mobile Technology
- The Technology
- It's All About the App
- Retailer-Specific Mobile Apps an Important Means Of Consumer Engagement
- Walmart App Facilitates The Omni-Channel Shopping Experience
- Table | Mobile Wallet App Usage by Brand: Walmart Customers, 2018
- Online and Mobile Checkout Options Galore
- The Technology
- Walmart and Other Financial Services
- Money Transfer Services
- Money Transfer Types Used: By Retailer
- Table | Indexed Usage of Money Transfer Methods: By Major Retailer Customer Base, 2018
- Table | Money Transfer Services Used at Walmart: By Type, 2018
- Domestic and International Money Transfers
- Table | MoneyGram Operating Revenue and Revenue Attributable to Walmart, 2011-2017
- Walmart-2-Walmart
- Walmart-2-World
- MoneyGram
- Money Transfer Types Used: By Retailer
- Tax Services
- Table | Tax Services Used and Products Purchased at Walmart: By Type, 2018
- The Jackson Hewitt Connection
- Money Transfer Services
- Appendix
- Methodology
- Consumer Survey Methodology
- Population Estimates
- Table Indexes
- Methodology
