Wild Bird Products: U.S. Pet Market Trends and Opportunities
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Report Overview
Feeding wild birds remains a more popular pastime than simply observing those same birds, which is good news for the wild bird products market. Commercially produced foods such as seed mixes and suet account for over three-quarters of the wild bird products market and non-food goods such as feeders make up the remainder. Private label foods are more popular than any single brand, with two-thirds of wild bird feeders choosing a white label alternative. While interest in bird feeding continues to grow, the market itself will not grow at as fast a pace,
What You’ll Get in This Report
Wild Bird Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for all wild bird species through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of commercially packaged seeds, nuts, and seed blends, suet and nectar, and non-food products such as feeders, houses, and baths, discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.
Report Methodology
The information in Wild Bird Products: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Packaged Facts’ own National Pet Owners Survey, and from the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation conducted by the U.S. Fish and Wildlife Service. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.
- Executive Summary
- The Market
- The Marketers
- The Products
- The Consumer
- Sales Growth Opportunities
- Half of Consumers Purchasing Wild Bird Foods Plan Shopping in Single Channel
- Opportunity: People More Likely to Feed Birds as They Age
- Pet Owners More Likely to Feed Wild Birds
- Pre-Packaged Wild Bird Foods
- Wild Bird Products
- Chapter Highlights
- The Market
- Table | U.S. Retail Sales of Wild Bird Products: 2016 vs. 2017 vs. 2021 (dollars in millions)
- Wild Bird Product Market by Category
- Table | Wild Bird Product Sales by Segment, 2016–2017 (dollars in millions and percent)
- Annual Consumer Spending
- Wild Bird Product Channel Mix Unique in Pet Product Sales
- Opportunity: Half of Consumers Purchasing Wild Bird Foods Plan Shopping in Single Channel
- High Frequency of Feeding Dictates Larger Packaging Sizes
- Wild Bird Food Sales by Region
- Table | U.S. Retail Sales of Wild Foods by Census Region, 2016 (percent)
- The Marketers
- Top Marketers in Mass Markets
- Private Label Wild Bird Foods Are Extremely Popular
- The Products
- Seed and Nut Mixes
- Suet and Nectars
- Bird Feeders and Nests
- The Consumer
- Wild Bird Feeding and Watching Trends
- Table | Trends in Wild Bird Feeding and Watching around the Home, 2001–2016 (000 population and percent)
- Opportunity: People More Likely to Feed Birds as They Age
- Table | Key Demographics of Those Who Feed Wild Birds, 2016 (000 population, percent, and index)
- Most People Feed Birds at Home
- Opportunity: Pet Owners Are More Likely to Feed Wild Birds
- Opportunity: Pre-Packaged Wild Bird Foods
- Rural Dwellers More Likely to Feed Wild Birds
- Bird Feeding by Region
- Wild Bird Feeding and Watching Trends
