CLEVELAND, OH — April 21, 2025 — According to Packaged Facts’ new report Non-Alcoholic Beverages: Market Trends and Opportunities for Alternatives to Alcoholic Beverages, the alcoholic beverage market is shifting toward non-alcoholic (NA) drinks amidst a number of important trends, including:
- increasing awareness of the negative health consequences associated with alcohol consumption
- growing cannabis consumption and changing preferences among younger adults
- the “Sober Curious” movement and “Dry January”
- “Zebra Striping,” a moderation tactic that involves switching between alcoholic beverages and NA alternatives during consumption occasions
- a wide variety of new product releases that are better tasting and have more attractive packaging and brand stories
Packaged Facts’ November 2024 survey indicates that 13% of consumers have had non-alcoholic alternatives to beer, cocktails, spirits, or wine in the last month. Half of consumers report having tried any of these products, which indicates broad interest in NA beverages, especially as flavors and functions improve.
Changing consumer preferences have significant implications for the alcoholic beverage industry, necessitating a focus on developing appealing NA and lower-alcohol options to cater to an evolving consumer base. Packaged Facts projects that the NA alternatives retail market will grow rapidly at an average annual rate of 18.5% through 2029.
Packaged Facts' data-packed report analyzes the current landscape of the non-alcoholic alternative beverage market in the US, with a focus on growth opportunities. The report examines shifts in consumer perception and behavior, historical market size (2019-2024), and forecasts for the market segmented by type from 2025 through 2029 and 2034.
For more information, see the Non-Alcoholic Beverages: Market Trends and Opportunities for Alternatives to Alcoholic Beverages report page.
About Packaged Facts
Packaged Facts is a consumer research arm of The Freedonia Group. Packaged Facts publishes market intelligence on a wide range of market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website.
Media Contact: press@freedoniagroup.com
