Freedonia Custom Research Rebrands as Freedonia Strategic Insights

ROCKVILLE, MD — June 9, 2025 — Freedonia Custom Research, a trusted provider of customized market intelligence for over two decades, is proud to announce its new name and refreshed brand identity: Freedonia Strategic Insights. 

This rebrand marks more than a name change — it reflects a deeper commitment to helping clients navigate today’s complex global markets with clarity, confidence, and action-oriented insights. 

“The current business landscape requires more than just data — our clients need a partner who can help make sense of it,” said Lee Steinbock, Director at Freedonia Strategic Insights. “We chose the name ‘Strategic Insights’ to better reflect the value we already bring to our clients every day.” 

A Legacy of Trust, a Future of Impact 

Freedonia has long been a go-to resource for reliable market research, serving leaders across countless global industries, including packaging, building and construction materials, and industrial components and equipment. With many projects coming from repeat clients, our company’s reputation has been built on credibility and a deep understanding of what businesses need to succeed. 

• Expertise You Can Count On: At the core of Freedonia Strategic Insights is a team of experienced analysts who take a neutral, third-party approach to every project. Their insights are grounded in real conversations across the value chain — not assumptions — resulting in clear, actionable intelligence. 

• Digging Deeper, Delivering More: Freedonia’s proprietary research process blends in-depth interviews, surveys, and robust demand modeling to uncover the “why” and the “so what” behind market trends. The result? Clients receive not just answers, but strategic guidance they can use. 

• A True Extension of Your Team: From kickoff to delivery, Freedonia Strategic Insights works as a hands-on partner — managing timelines, budgets, and outcomes while ensuring clients gain a competitive edge. 

“We took a step back and asked ourselves the same question our clients ask: ‘Why should I work with you?’” said Steinbock. “The answer is simple: because of our experienced team, proven process and trusted reputation for delivering actionable, strategic insights that drive business success.” 

About Freedonia Strategic Insights 

Freedonia Strategic Insights, a division of The Freedonia Group, empowers businesses with accurate, unbiased market intelligence that drives confident, informed decision-making. Backed by decades of experience and a proven research methodology, we serve as your trusted partner, delivering insights that reveal not just what’s happening — but why it matters. Follow us on LinkedIn to learn more. 

Media Contact: 

Lee Steinbock 
Director at Freedonia Strategic Insights 
[email protected]