Shannon Landry of Packaged Facts to Present at the Pet Summit 2025

ROCKVILLE, MD — March 12, 2025 — Packaged Facts Brand Manager Shannon Landry will present at the Pet Summit hosted by the American Pet Products Association (APPA) from March 24 to March 26 in Orlando, Florida. Shannon will deliver two data-rich presentations that explore the latest trends shaping pet owner spending and consumer attitudes toward sustainability.  

Shannon’s presentation “Intent vs. Action: The Messy Relationship Between Consumer Attitudes and Spending in the Pet Market,” will take place on Tuesday, March 25, from 10:00 am to 10:45 am in room S310A.  

This data-driven presentation will explore pet owner spending habits and the key factors shaping purchasing decisions. Key topics include: 

• Major influences on pet spending, including economic challenges, health trends, and the humanization of pets 

• Exclusive survey insights on pet owners' attitudes toward pet products, retail channels, and shifting consumer preferences 

• Spending trends over time, highlighting historical and anticipated changes in pet care purchases 

• Key buyer behavior discrepancies, from budget-conscious vs. premium spending to generational differences in decision-making 

Shannon will also present as part of the panel “Sustainability Trends in the Pet Industry: Data, Consumers & the Power of Social Listening,” on Monday, March 24 from 4:15 pm to 5:00 pm in Room S310 C and D. This session explores what pet parents really want when it comes to sustainability, diving into the latest industry research on consumer expectations, market trends, and eco-friendly pet product innovations. It will feature Packaged Facts' proprietary survey data to explore pet owner attitudes towards sustainability and how it impacts their spending. 

Shannon Landry is a veteran pet market research analyst with a wide range of experience identifying and analyzing industry-specific marketing and consumer trends and putting them in context of broader market dynamics. 

The Pet Summit is a multi-track in-person educational conference curated for all sectors of the pet industry. The event aims to bring together all members of the pet community to network, learn, and grow and will take place alongside Global Pet Expo 2025. 

About Packaged Facts 

Packaged Facts, a division of the Freedonia Group, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at freedoniagroup.com/packaged-facts. 

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