Cleveland OH, August 28, 2023 – The Freedonia Group, a leading provider of market research and business intelligence, has released US Shopping & Dining Consumer Insights 2023
. The report examines consumer habits and attitudes about shopping and dining in the US, with a focus on the impact of the COVID-19 pandemic.
The pandemic accelerated a number of existing trends in the shopping and dining market, including the growth of e-commerce and foodservice delivery. The report also finds that consumers are increasingly looking for convenience and value when shopping and dining, and that they are more likely to consider factors such as sustainability and health when making purchasing decisions.
Opportunities for increasing US e-commerce sales include expanding marketing and shopping through social media. Although these platforms are already established in some countries (such as China, where direct payments are offered via social media apps such as WeChat), they have a lower penetration in the US.
The most common products shipped via e-commerce include health and beauty items (including pharmaceuticals), clothing and accessories, and electronics. Most products will register strong growth in e-commerce sales.
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