When it comes to your health, you trust doctors and nurses with years of specialized training and experience – they’re professionals. You don’t put your life in the hands of a random stranger on the internet. Why should your business be any different? Whether you’re keeping a preventative eye on your investments or getting help when something’s gone wrong, you can trust Freedonia’s decades of experience analyzing the healthcare industry and, more broadly, the life sciences sector.
The US healthcare market was valued at $4.8 trillion in 2022, up 8% from 2021. The market typically features a low degree of volatility – the necessity of many medical treatments, consistency in population growth and epidemiological trends, and significant funding from government programs temper year-to-year fluctuations. However, the COVID-19 pandemic, supply chain snarls, labor shortages, and associated high inflation have disrupted this reality.
The pandemic didn’t lead to the invention of telehealth services (also called telemedicine, video doc, or virtual visit), but it did drive their rapid and widespread adoption. These services have a dual effect on healthcare trends:
This aligns with the healthcare sector’s general goal of reducing patient time in facilities – to both reduce the risk of acquired infections and service costs – and healthcare providers would do well to continue encouraging this use even after pandemic-era fear of facility visits declines.
Functional Beverages: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends regarding functional beverages.
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