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Analysis of services including accommodation, communication, food, information technology, insurance, real estate, recreation, repair and maintenance, transportation, warehousing, and utilities.
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There are two kinds of economic products (goods and services), two kinds of businesses (those that succeed and those that fail), and two kinds of customers (those that use Freedonia research and those that don’t). Freedonia, which has long been known for its coverage of goods, particularly industrial products, also maintains a rich catalog of research on the service sector.

Our market research provides vital intelligence on market size, business trends, industry structure, market share, and market forecasts that are essential to develop business plans and strategy.

How much do people spend on services in the US? 

The US services sector was worth about $18 trillion in 2021.

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What is the best opportunity in advertising?

In advertising, media representatives remain the fastest growing segment, and are expected to overtake ad agencies to become the largest. Advances will be driven by consumers’ continued shift from linear TV to connected TV.

How big is the recruiting market?

Employment services experienced a surge of revenue in 2021 as a tight labor market and rapidly reopening economy generated elevated levels of demand for temporary staffing services. Coming off this high base, firms are expected to record short-term declines as the economy returns to normal.

Will recreation rebound after the pandemic?

The recreation service market grew nearly 33% in 2022 as COVID-19 restrictions relaxed.

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Showing 10 of 117 reports & studies Clear filters

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  • Contract Cleaning Services: United States Report

    Focus Reports

    This report forecasts to 2029 revenues for US contract cleaning services in nominal US dollars.

    NEW! May 2025 29 pages
    Free sample available
  • Passenger Cruises & Ferries: United States

    Focus Reports

    This report forecasts to 2029 revenues for US passenger cruises and ferries for employer and nonemployer firms in nominal dollars.

    NEW! March 2025 35 pages
    Free sample available
  • Periodicals: United States

    Focus Reports

    This report forecasts to 2029 US periodical revenue in nominal US dollars at the publisher level. Total revenue is segmented by source in terms of: subscriptions and sales, advertising space, commercial printing, licensing, and other revenue sources such as advertising and marketing services.

    NEW! March 2025 31 pages
    Free sample available
  • Co-Branded Credit Cards: United States

    Focus Reports

    This report provides US co-branded credit card purchase trends in nominal US dollars.

    NEW! February 2025 23 pages
    Free sample available
  • Repair Services: United States

    Focus Reports

    This report forecasts to 2029 US repair services personal consumption expenditures (PCE) in nominal and real (inflation-adjusted) US dollars at the consumer level.

    NEW! February 2025 33 pages
    Free sample available
  • College Course Materials: United States

    Focus Reports

    This report forecasts to 2026 the US college course material market in nominal US dollars.

    NEW! January 2025 40 pages
    Free sample available
  • Car & Truck Rental: United States

    Focus Reports

    This report forecasts to 2028 US car and truck rental revenues in nominal US dollars. Total revenue is segmented by source in terms of: airport passenger car rental, off-airport passenger car rental, and truck rental.

    NEW! January 2025 26 pages
    Free sample available
  • Advertising Services: United States

    Focus Reports

    This report forecasts to 2028 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies; media representatives; public relations agencies; media buying agencies; direct distribution advertisers; display advertisers; advertising material distributors; and other advertising services establishments such as display lettering, product demonstration, and welcoming services.

    NEW! January 2025 44 pages
    Free sample available
  • Janitorial Equipment & Supplies: United States

    Focus Reports

    This report forecasts to 2028 US janitorial equipment and supplies demand in nominal US dollars at the manufacturer level.

    NEW! December 2024 34 pages
    Free sample available
  • Industrial Supplies Wholesale: United States

    Focus Reports

    This report forecasts to 2028 US sales of industrial supplies in nominal US dollars at the wholesale level. Total sales are segmented by product in terms of: industrial containers; industrial valves and fittings; mechanical power transmission; abrasives; mechanical rubber goods; strapping and tape; welding supplies; ink and printing; hardware; other supplies such as automotive parts, pipes and tubing, and pumps and compressors.

    NEW! December 2024 34 pages
    Free sample available
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