Pet Market Outlook 2026: Affordability Challenges and Market Opportunities

Watch our exclusive webinar, “US Pet Market Outlook 2026: Affordability Challenges and Market Opportunities,” presented by Packaged Facts Pet analysts. Discover the latest trends, challenges, and opportunities that will shape the future of the pet industry.

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What You'll Learn

• Industry overview: Gain insight into how all four pet industry sectors have been performing: Pet Food/Treats, Non-Food Supplies, Veterinary Services, and Non-Medical Services.
• Pet population: Learn how the makeup of the pet population has changed and which macrotrends are impacting current and future growth in ownership
• Opportunities: See how to make the most out of the current landscape with relevant, timely areas of opportunity

Who You'll Hear From

Shannon Landry

Shannon Landry is the Research Director for Packaged Facts Pet, a leading authority on the U.S. pet industry and a division of the Freedonia Group. Landry has been researching the pet market for two decades, covering a range of topics including pet food and treats and non-food supplies, with a focus on the US market. She is a regular contributor to Petfood Industry, PETS International magazine, and VetWatch and presents at a range of industry conferences.

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David Sprinkle

The former publisher and research director at Packaged Facts, David Sprinkle continues as a senior analyst as part of the Packaged Facts pet market team.  His research focuses on pet population trends, pet owner demographics, pet industry retail/e-tail trends, and veterinary services.  Sprinkle also provides monthly columns to Pet Care Weekly and to Petfood Industry, along with contributions to trade publications including PETS International and The Fountain Report. He has presented extensively at pet & vet market conferences, including Global Pet Expo, GlobalPETS Forum, Petfood Forum, VMX, the NAVC Veterinary Innovation & eCommerce Summit, and the Kansas City Animal Health Corridor Market Insight Seminar. 

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David Lummis

David Lummis is a senior analyst with Packaged Facts and has been examining the pet industry for more than twenty years, serving as the force behind Packaged Facts’ inaugural pet report in 1995. Lummis is author or co-author of dozens of Packaged Facts pet market reports including US Pet Market Outlook and Pet Services in the US and was a long-time contributor to Pet Product News, writing the monthly “Market Outlook” column.

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