Report Overview
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AI Revolutionizing Medical Publishing
Simba Information’s Global Medical Publishing 2024–2028 report provides an in-depth analysis of an evolving market poised for steady growth. Valued at $11.2 billion in 2023, the global medical publishing market is projected to reach $12.6 billion by 2028, driven by innovations in online content, artificial intelligence (AI) applications, and the enduring relevance of medical journals.
Key Market Drivers and Trends
Medical publishing continues to adapt to technological advancements and global healthcare challenges, reshaping traditional formats and enhancing the accessibility and efficiency of critical medical information. Online content, the fastest-growing segment, is expected to achieve a 5.5% compound annual growth rate (CAGR), reaching $3.6 billion by 2028. Meanwhile, journals remain the cornerstone of the industry, contributing $4.9 billion by the end of the forecast period.
The integration of AI technology is revolutionizing clinical decision-making and research integrity. Notable developments include Wolters Kluwer's AI Labs, enhancing evidence-based content delivery through UpToDate, and Elsevier's ClinicalKey AI, which leverages natural language processing to deliver contextualized clinical insights. AI tools such as Wiley's Papermill Detection Service and Springer Nature's SnappShot are combating fraudulent research, addressing a critical issue in open-access publishing.
Market Opportunities and Challenges
Simba’s Global Medical Publishing 2024–2028 report identifies significant opportunities in addressing healthcare workforce shortages, particularly in nursing, through innovative education and training platforms. Products like Wolters Kluwer's Lippincott Ready for NCLEX and advanced simulation tools are bridging gaps between education and practice, equipping healthcare professionals with the skills necessary to reduce medical errors.
Geographically, North America maintains its position as the largest market, representing 47% of global revenues. The region's high healthcare spending and robust R&D infrastructure provide a fertile ground for innovation. In contrast, the Asia-Pacific region is emerging as a growth hub, fueled by increasing healthcare investments and expanding medical professional populations.
Comprehensive Industry Insights
The report delves into the strategies of leading publishers, including Wolters Kluwer, Elsevier, and Springer Nature, highlighting their approaches to innovation, market positioning, and M&A activities. It also examines the macroeconomic environment, offering a forecast of growth across major product categories—journals, online content, books, abstracting & indexing services, and other medical publishing activities.
For stakeholders across the publishing, healthcare, and academic sectors, Global Medical Publishing 2024–2028 offers actionable insights and a roadmap to navigate the challenges and opportunities in this dynamic market.
Definition of Medical Publishing
The medical publishing market encompasses content and services that serve professional and student-level users. Medical publishing addresses a range of healthcare professions, including physicians, clinicians, and the full spectrum of medical specialties, such as anesthesiology, cardiology, obstetrics, and more. The purview of medical publishing also includes clinical psychiatrists, psychologists, nurses, dentists, dental assistants, osteopaths, physical therapists, and similar professions. Medical researchers are an important part of the market, especially in research publishing.
Pharmaceutical reference that is used in clinical settings is included within this market definition. This report does not include consumer health information or patient-engagement services delivered through hospital information systems.
Definitions of Product Formats
This report follows Simba’s definitions of product format and aims to define the product landscape along those definitions. This report is structured around the traditional formats, but products continue to evolve toward new forms: with higher-value online services and tools, and products that incorporate various product formats, and platforms that combine all product forms in one destination.
The lines between various product formats are increasingly blurring. Further, publishers are defining their business revenue along more general definitions, such as online versus print, and subscription revenue versus transactional revenue.
Methodology for Estimates and Forecasts
Simba estimates are developed using a range of specialized industry sources as inputs. This includes historical trends, economic forecasts, executive commentary and revenue guidance, relative scale of competitors, and product portfolio analysis. Other inputs include analysis of customer bases, title counts, headcounts, industry surveys, and press coverage.
Estimates of publisher revenue are based on the classification of revenue into component categories, as well as by geographic distribution. Insights from analysts, annual reports, 10-K filings, and industry observers are employed. Exchange rate shifts and M&A activity are also considered in the development of estimates and projections.
The development of long-term projections for forecasts employs a similar approach. Principal inputs thereto are global and national economic data, industry forecasts, growth trends for relevant educational and professional sectors, company guidance on revenue and earnings, and overall macro publishing trends. All Simba estimates are designated as “E”, and all projections are designated as “P.”