PreK Reading 2023

Report Overview

Learn more about the “science of reading” movement and more. 

• Learn what teachers say they need and want in their reading instructional materials

• Discover what they like and don’t like in the texts and materials they use now

• Get a better understanding of the science of reading and how publishers can apply the concept in their materials

• Find out trending new ways of teaching reading and how to be ready to produce materials that are aligned with these trends

Simba has estimated that the total market size for the PreK Reading Instructional Market for 2022 was estimated to be $411 million and is forecast to grow to $447.6 million by 2025. The report also finds that print materials makes up the largest segment of the market by far. Other segments include ebooks, audio, worksheets, flash cards, painting, and graphics. Simba has determined that the growth in the market can be attributed to a variety of factors, including new Post COVID 19 teaching methods, the increase in the interest in utilizing evidence based or “science of reading” methods for teaching reading, and the growth of integration of various digital technologies in the market.
 

See the blog: Top 6 PreK Reading Instructional Material Providers

What this Report Covers

In addition to examining and determining market size and structure, and reviewing trends and changes in how reading is being taught to PreK, the report also covers a range of methods of teaching PreK Reading such as guided reading, digital learning, phonics, differentiated reading, shifts from face to face learning; digital vs. print; play based learning. Also covered are major product categories including product sales by type; industry forecasts; distribution outlets; trends in teaching; children with special needs and profiles of major PreK reading educational publishers.

Key Findings and Trends

Key findings examined and analyzed in this report include new Post COVID-19 emphases on student engagement; an increase in teacher training; the rise in the use of phonics as a preferred teaching method; mergers and acquisitions as a strategy to increase market share; and the rise of new entrants into the market. Also covered are the range of trends in teaching such as video education based games, differentiated instruction; integrating nature and play, the use of digital technologies and a renewed emphasis on teaching media literacy.

About Simba Information

Publishers and investment professionals can trust Simba Information’s PreK Reading 2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for reading instructional materials for the PreK market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the social and emotional instructional market.

Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.