Study #: 3639 | Published: 04/2018 | Pages: 159 | Individual User License: US$ 2,900

This study analyzes the US consumer market for smart home security products. Segments covered include:

  • all-in-one smart home security systems and multi-component kits
  • smart home security cameras and video surveillance devices such as video doorbells
  • smart home safety and security alarms
  • smart locks

Other smart home security equipment such as security lights, motion sensors, and accessories like fobs and dongles are not represented in the data compiled herein, but they are commonly incorporated in the four primary product categories.

For the purposes of this study, a device is considered smart when it possesses:

  • automated interactive capabilities (e.g., the ability to transmit data to a user via other smart devices)
  • predictive analytics (e.g., the ability to identify and respond to changes in environment)
  • self-monitoring capabilities via push notifications sent by mobile app when a device is triggered

Furthermore, products are categorized based on the security feature that is marketed as their primary function.

Excluded from the scope of this study are smart security devices marketed specifically to nonresidential end users, as well as devices that may be essential to some smart home security systems but not necessarily indicative of the presence of one, such as smart speakers. Revenues generated by professional smart home security monitoring services are also excluded.


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Table of Contents

EXECUTIVE SUMMARY

SMART HOME SECURITY OVERVIEW

Key Findings

Smart Home Security Primer

What Is Smart Home Security?

The Internet of Things

Overview

Smart Home Revolution: The Race to Automate the Home

Artificial Intelligence, Domotics, & Ambient Computing

Benefits of Smart Home Security

Concerns of Smart Home Security

MIY Versus Professionally Monitored Smart Home Security Systems

Perceived Versus Reported Crime Rates & Demographic Trends

Overview

Concern about Crime & Home Security Ownership & Purchasing Trends by Age

Concern about Crime & Home Security Ownership & Purchasing Trends by Gender & Residence Type

Home Security System Ownership & Purchasing Trends by Household Income

Market Size & Forecast

US Versus Global Market Size

Demand by Household

Demand by Product Type

ALL-IN-ONE SMART HOME SECURITY SYSTEMS & KITS

Key Findings

Electronic Security Market Overview

Key Trends in All-in-One Smart Home Security Systems & Kits

Scope

Factors Driving Demand

Factors Restraining Demand

Key Product Introductions

Timeline of Key Market Developments

All-in-One Smart Home Security Systems

Canary All-in-One

Guardzilla All-in-One

Honeywell Smart Home Security System

Multi-Component Smart Home Security Kits

Comcast XFINITY Home

SimpliSafe

Vivint

SMART HOME SECURITY CAMERAS & VIDEO SURVEILLANCE

Key Findings

Security Camera & Video Surveillance Market Overview

Key Trends in Smart Home Security Cameras & Video Surveillance

Scope

Factors Driving Demand

Factors Restraining Demand

Key Product Introductions

Smart Security Cameras

Timeline of Key Market Developments

Amazon Cloud Cam

EZVIZ Smart Security Cameras

Nest Labs (Alphabet) Nest Cam

NETGEAR Arlo

Video Doorbells

Timeline of Recent Key Market Developments

EZVIZ Lookout

Nest Hello

Ring Video Doorbell

SkyBell

SMART HOME SAFETY & SECURITY ALARMS

Key Findings

Safety & Security Alarms Market Overview

Key Trends in Smart Home Safety & Security Alarms

Scope

Factors Driving Demand

Factors Restraining Demand

Key Product Introductions

Timeline of Key Market Developments

Halo Smart Smoke & CO Alarm

Nest Protect

Nest Secure

Window & Door Sensors

Window & Door Sensors: DIY Installed or as System Components

Window & Door Sensors: Integrated in the Window or Door

SMART HOME LOCKS

Key Findings

Access Controls Market Overview

Key Trends in Smart Home Security Locks

Scope

Factors Driving Demand

Factors Restraining Demand

Key Product Introductions

Timeline of Key Market Developments

Amazon Key

August Smart Locks

Kwikset (Spectrum Brands) Kevo Smart Locks

Nest x Yale Lock

PRODUCERS

Key Findings & Industry Composition

Research & Product Development

Mergers & Acquisitions

Cooperative Agreements

Profiles

ADT Incorporated

Alarm.com Holdings Incorporated

Alphabet Incorporated (Google)

Amazon.com Incorporated

Apple Incorporated

Canary Connect Incorporated

Comcast Corporation

Hangzhou Hikvision Digital Technology Company Limited

Honeywell International Incorporated

NETGEAR Incorporated

Ring Incorporated

Samsung Electronics Company Limited

SkyBell Technologies Incorporated

Other Companies Mentioned in the Study

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Public Safety Environment

Overview

Types of Protection Services

Crime

Violent Crimes

Property Crimes

Terrorism

Other Nonconventional Crimes

Fire


List of Tables

SMART HOME SECURITY OVERVIEW

Table 2-1 | Smart Home Speaker & Hub Retail Sales, 2016 - 2025

Table 2-2 | Home Security System Ownership & Purchasing Trends by Age, 2017 (Index)

Table 2-3 | Home Security System Ownership & Purchasing Trends by Residence Type, 2017 (Index)

Table 2-4 | Home Security System Ownership & Purchase Trends by Household Income, 2017 (Index)

Table 2-5 | Smart Home Security: US Versus Global Market Size, 2016 - 2025 (million dollars)

Table 2-6 | Smart Home Security Equipment Installed, 2016 - 2025 (millions)

Table 2-7 | Smart Home Security Demand by Product Type, 2016 - 2025 (million dollars)

ALL-IN-ONE SMART HOME SECURITY SYSTEMS & KITS

Table 3-1 | Advantages & Disadvantages of Current All-in-One Smart Home Security Systems & Kits

Table 3-2 | All-in-One Smart Home Security Systems & Kits Demand, 2016 - 2025 (million dollars)

Table 3-3 | All-in-One Smart Home Security Systems & Kits: Timeline of Key Market Developments

SMART HOME SECURITY CAMERAS & VIDEO SURVEILLANCE

Table 4-1 | Advantages & Disadvantages of Current Smart Home Security Camera & Video Surveillance Products

Table 4-2 | Smart Home Security Camera & Video Surveillance Demand, 2016 - 2025 (million dollars)

Table 4-3 | Smart Security Cameras: Timeline of Key Market Developments

Table 4-4 | Video Doorbells: Timeline of Recent Key Market Developments

SMART HOME SAFETY & SECURITY ALARMS

Table 5-1 | Advantages & Disadvantages of Current Smart Home Safety & Security Alarms

Table 5-2 | Smart Home Safety & Security Alarm Demand, 2016 - 2025 (million dollars)

Table 5-3 | Smart Home Safety & Security Alarms: Timeline of Key Market Developments

SMART HOME LOCKS

Table 6-1 | Advantages & Disadvantages of Current Smart Home Security Locks

Table 6-2 | Smart Home Lock Demand, 2016 - 2025 (million dollars)

Table 6-3 | Smart Home Security Locks: Timeline of Key Market Developments

PRODUCERS

Table 7-1 | Selected Acquisitions & Divestitures

Table 7-2 | Selected Cooperative Agreements

Table 7-3 | Selected Smart Home Security Market Participants

Table 7-4 | ADT: Key Product Lines

Table 7-5 | Alarm.com: Key Product Lines

Table 7-6 | Alphabet: Key Product Lines

Table 7-7 | Amazon.com: Key Product Lines

Table 7-8 | Apple: Key Product Lines

Table 7-9 | Canary Connect: Key Product Lines

Table 7-10 | Comcast: Key Product Lines

Table 7-11 | EZVIZ: Key Product Lines

Table 7-12 | Honeywell International: Key Product Lines

Table 7-13 | NETGEAR: Key Product Lines

Table 7-14 | Ring: Key Product Lines

Table 7-15 | Samsung Electronics: Key Product Lines

Table 7-16 | SkyBell Technologies: Key Product Lines

APPENDIX

Table 8-1 | Relevant Industry Codes

Table 8-2 | Abbreviations & Acronyms Used in Study

Table 8-3 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 8-4 | Population & Households, 2006 - 2021 (million persons)

Table 8-5 | Public Safety Sector Employment, 2006 - 2021 (thousands)

Table 8-6 | Violent Crime Levels, 2006 - 2015 (thousands)

Table 8-7 | Property Crime Levels, 2006 - 2015 (thousands)

Table 8-8 | Incidences of Terrorism in the US, 2006 - 2015

Table 8-9 | Selected Other Nonconventional Crimes, 2006 - 2015 (thousand arrests)

Table 8-10 | Fire Levels & Losses, 2006 - 2015


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Smart Home Security Market

SMART HOME SECURITY OVERVIEW

Figure 2-1 | Key Trends in the US Smart Home Security Market

Figure 2-2 | Age of Consumers Who Agree: "I worry about violence & crime," 2017 (Percent)

Figure 2-3 | Types of Consumers Who Agree: "I worry about violence & crime," 2017 (Percent)

ALL-IN-ONE SMART HOME SECURITY SYSTEMS & KITS

Figure 3-1 | Key Trends in the US All-in-One Smart Home Security System & Kit Market

Figure 3-2 | Canary All-in-One Smart Home Security System

Figure 3-3 | Guardzilla All-in-One Smart Home Security System

Figure 3-4 | Honeywell Smart Home Security System

Figure 3-5 | Comcast XFINITY Home Security System

Figure 3-6 | SimpliSafe Smart Home Security System

Figure 3-7 | Vivint Smart Home Security System

SMART HOME SECURITY CAMERAS & VIDEO SURVEILLANCE

Figure 4-1 | Key Trends in the US Smart Home Security Camera & Video Surveillance Market

Figure 4-2 | Amazon Cloud Cam

Figure 4-3 | EZVIZ Smart Security Cameras

Figure 4-4 | Nest Labs (Alphabet) Nest Cam

Figure 4-5 | NETGEAR Arlo

Figure 4-6 | EZVIZ Lookout Video Doorbell

Figure 4-7 | Nest Labs (Alphabet) Nest Hello Video Doorbell

Figure 4-8 | Ring Video Doorbells

Figure 4-9 | SkyBell Video Doorbells

SMART HOME SAFETY & SECURITY ALARMS

Figure 5-1 | Key Trends in the US Smart Home Safety & Security Alarm Market

Figure 5-2 | Halo+ Smart Smoke & CO Alarm with Weather Alerts

Figure 5-3 | Nest Protect Smart Home Smoke & CO Detector

Figure 5-4 | Nest Secure Smart Home Security System

SMART HOME LOCKS

Figure 6-1 | Key Trends in the US Smart Home Lock Market

Figure 6-2 | Amazon Key

Figure 6-3 | August Smart Locks

Figure 6-4 | Kwikset (Spectrum Brands) Kevo Smart Locks

Figure 6-5 | Nest x Yale Lock

APPENDIX

Figure 8-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)

Figure 8-2 | Annual Population Growth, 2001 - 2016 (percent)

Figure 8-3 | US Crime Rates, 2006 - 2015 (reported crimes per thousand people)


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