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Global Markets for Pools & Spas & Related Water Treatment Equipment & Chemicals to Grow at Healthy Pace Through 2023
Global pool and spa sales are forecast to rise 3.5% per year to 4.9 million in 2023, bringing the total number of pools and spas in use to 136 million units. Gains will be driven by:
- rising incomes in developing markets, such as China
- expanding tourism worldwide leading to new hotel and resort construction
- product innovation – e.g., easy-to-install miniature pools and swim-in-place lap spas – making installation and long-term maintenance more affordable
Gains in the global pool and spa installed base will drive opportunities for water treatment manufacturers, as virtually all new installations – particularly in commercial applications – entail high initial investments in equipment (e.g., filtration equipment and media) and recurring demand for chemicals, such as biocides. Sales of pool and spa water treatment equipment and chemicals are forecast to rise 3.6% per year to $12.1 billion, supported by:
- rising incomes and water treatment standards worldwide
- increased use of pools and spas resulting from longer outdoor living seasons due to climate change
- product innovation increasing sales values in mature markets, such as the US
Key Findings in the Global Pools & Spas Study:
US: New Sales Renormalize; Treatment Gains from High-Value Products & Intensive Use
The US’ economic recovery in the 2013-2018 period entailed strong gains in the installed base of pools and spas – the third largest in the world behind Asia/Pacific and Europe – as demand pent up during the recession was released. Through 2023, growth in the number of pools and spas in use in the US will decelerate as new sales renormalize.
Meanwhile, demand for pool and spa water treatment products is expected to accelerate as innovation drives sales of higher-value equipment that is perceived to be more convenient and sustainable. Furthermore, trends related to climate change (i.e., increasing frequency of heat waves) and outdoor living in the US promote more intensive pool and spa use that corresponds with higher chemical and equipment usage and replacement purchase rates.
Asia/Pacific, Led by China, Will Remain Largest Pool & Spa Market in 2023
In 2023, the Asia/Pacific region will account for 45% of global pools and spas in use due to its large population size, rising incomes, and robust tourism and hospitality sectors. China will sustain the region’s leading global market position, with rising tourism in developing countries such as Malaysia, Thailand, and Vietnam aiding gains. China’s pool and spa water treatment market is based on volume as the country’s lax water quality standards result in less intensive use of equipment and chemicals. However, as China’s installed base continues to expand – particularly as the effect of the two-child policy instated in 2016 begins to take shape – sales of pool and spa water treatment products will also rise.
Innovation Driving Sales of High-Value Water Treatment Equipment at Expense of Chemicals
Equipment comprises nearly 70% of global pool and spa water treatment sales given the much higher upfront cost of these products compared to chemicals and the need of pool and spa owners to continually replace equipment to improve facility efficiencies. Also, in mature markets, rising use of innovative, high-value equipment – such as ozone and ultraviolet disinfection systems – and smart products that reduce need for biocides will cause chemicals’ share of the global market to fall slightly through the forecast.
Study Coverage
This Freedonia industry study analyzes the global markets for:
- new pool and spa sales and total pool and spa units in use, which totaled 4.1 million units and 119 million, respectively, in 2018
- pool and spa water treatment chemicals and equipment, which totaled $10.1 billion in 2018
The study presents historical pool and spa demand data in unit terms for 2008, 2013, and 2018, and forecasts for 2023 by product type (pools and spas); region (North America, Europe, Central & South America, Asia/Pacific, and Africa/Mideast); and major national market. Historical pool and spa water treatment demand data is presented in value terms for 2008, 2013, and 2018 and forecasts are provided for 2023 by region and product type (conventional filtration equipment, disinfection equipment, and other equipment; and biocides, pH adjusters, and other chemicals). Regional sections analyzing key market trends and pool and spa demand data also feature Country Spotlights of major national or subregional markets in key regions. Comprehensive analyses of competitive strategies, mergers and acquisitions, marketing and distribution trends, and other supply-side activities of select leading global industry participants are also provided.
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Table of Contents
1. Executive Summary
2. Factors Impacting The Global Pool & Spa Market
Key Findings
Demographic & Consumer Income Trends
Housing & Lot Size Trends
Outdoor Living Trends
Tourism & Hospitality Industry Trends
Weather
Local Climate
Climate Change
Sustainability
Legal & Regulatory Environment
Aesthetic & Design Trends
Outdoor Living Aesthetics & Features
Infinity & Reflective Pools
Countercurrent Swim-in-Place Pools & Spas
Unconventional Pools & Spas
Technology & Product Innovation
3. Pool & Spa Sales & Use Trends
Key Findings
Pools & Spas: Scope
Pools & Spas in Use by Type & Region
New Pool & Spa Sales by Region & Country
Producers & Competitive Strategies
Distribution & Marketing
4. Pool & Spa Water Treatment Options
Key Findings
Pool & Spa Water Treatment Product Demand by Region
Pool & Spa Water Treatment Product Demand by Type
Conventional Filtration Equipment
Disinfection Equipment
Other Equipment
Pool & Spa Water Treatment Chemicals
Biocides
pH Adjusters
Other Chemicals
Producers & Competitive Strategies
List of Industry Participants by Product Line
5. North America
North America: Key Findings
North America: Pool & Spa Sales & Use Trends
North America: Pool & Spa Water Treatment Demand
Country Spotlight: United States
United States: Pool & Spa Sales & Use Trends
United States: Pool & Spa Water Treatment Demand & Suppliers
United States Pool & Spa Consumer Insights: Accessibility
United States Pool & Spa Consumer Insights: Ownership & Maintenance Trends
United States Pool & Spa Consumer Insights: Affordability & Desirability
6. Central & South America
Central & South America: Key Findings
Central & South America: Pool & Spa Sales & Use Trends
Central & South America: Pool & Spa Water Treatment Demand
Country Spotlight: Brazil
Brazil: Pool & Spa Sales & Use Trends
Brazil: Pool & Spa Water Treatment Demand & Suppliers
7. Europe
Europe: Key Findings
Europe: Pool & Spa Sales & Use Trends
Europe: Pool & Spa Water Treatment Demand
Western Europe
Western Europe: Pool & Spa Sales & Use Trends
Western Europe: Pool & Spa Water Treatment Demand & Suppliers
Eastern Europe
Eastern Europe: Pool & Spa Sales & Use Trends
Eastern Europe: Pool & Spa Water Treatment Demand & Suppliers
8. Asia/Pacific
Asia/Pacific: Key Findings
Asia/Pacific: Pool & Spa Sales & Use Trends
Asia/Pacific: Pool & Spa Water Treatment Demand
Country Spotlight: Australia
Australia: Pool & Spa Sales & Use Trends
Australia: Pool & Spa Water Treatment Demand & Suppliers
Country Spotlight: China
China: Pool & Spa Sales & Use Trends
China: Pool & Spa Water Treatment Demand & Suppliers
Country Spotlight: Japan
Japan: Pool & Spa Sales & Use Trends
Japan: Pool & Spa Water Treatment Demand & Suppliers
9. Africa/Mideast
Africa/Mideast: Key Findings
Africa/Mideast: Pool & Spa Sales & Use Trends
Africa/Mideast: Pool & Spa Water Treatment Demand
10. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Country Lists by Region
Macroeconomic Assumptions
Global Economic Outlook
Global Population
Global Personal Consumption Expenditures
List of Tables
3. Pool & Spa Sales & Use Trends
Table 3-1 | Pools & Spas in Use by Type & Region, 2008 - 2023 (million units)
Table 3-2 | New Pool & Spa Sales by Region & Country, 2008 - 2023 (thousand units)
Table 3-3 | Global Pools & Spas: Selected Producers by Product Line
Table 3-4 | Global Pools & Spas: Selected Distributors by Regions Served
4. Pool & Spa Water Treatment Options
Table 4-1 | Global Pool & Spa Water Treatment Product Demand by Region, 2008 - 2023 (million dollars)
Table 4-2 | Global Pool & Spa Water Treatment Demand by Type, 2008 - 2023 (million dollars)
Table 4-3 | Selected Global Suppliers of Pool & Spa Conventional Filtration Equipment
Table 4-4 | Selected Global Suppliers of Pool & Spa Disinfection Equipment
Table 4-5 | Selected Global Suppliers of Pool & Spa Biocides
Table 4-6 | Selected Global Suppliers of Pool & Spa pH Adjusters
Table 4-7 | Global Pools & Spas: Selected Mergers & Acquisitions
Table 4-8 | Global Pool & Spa Water Treatment: Selected Industry Participants by Product Line
5. North America
Table 5-1 | North America: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)
Table 5-2 | North America: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)
Table 5-3 | US: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)
Table 5-4 | US: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)
Table 5-5 | US Consumer Insights: Opinions on Pool & Spa Affordability & Desirability, 2019 (percent of total respondents)
6. Central & South America
Table 6-1 | Central & South America: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)
Table 6-2 | Central & South America: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)
Table 6-3 | Brazil: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)
Table 6-4 | Brazil: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)
7. Europe
Table 7-1 | Europe: New Pools & Spas & Pools & Spas in Use by Region & Type, 2008 - 2023 (thousand units & million units)
Table 7-2 | Europe: Pool & Spa Water Treatment Demand by Subregion & Product, 2008 - 2023 (million dollars)
Table 7-3 | Western Europe: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)
Table 7-4 | Western Europe: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)
Table 7-5 | Eastern Europe: New Pools & Spas & Pools & Spas in Use by Type, 2008 - 2023 (thousand units & million units)
Table 7-6 | Eastern Europe: Pool & Spa Water Treatment Demand by Product, 2008 - 2023 (million dollars)
8. Asia/Pacific
Table 8-1 | Asia/Pacific: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)
Table 8-2 | Asia/Pacific: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)
Table 8-3 | Australia: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)
Table 8-4 | Australia: Pool & Spa Water Treatment Demand, 2008 - 2023 (million US dollars)
Table 8-5 | China: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)
Table 8-6 | China: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)
Table 8-7 | Japan: Pools & Spas in Use, 2008 - 2023 (million units)
Table 8-8 | Japan: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)
9. Africa/Mideast
Table 9-1 | Africa/Mideast: New Pools & Spas & Pools & Spas in Use by Type, 2008 - 2023 (thousand units & million units)
Table 9-2 | Africa/Mideast: Pool & Spa Water Treatment Demand by Product, 2008 - 2023 (million dollars)
10. Appendix
Table 10-1 | Relevant Industry Codes
Table 10-2 | Relevant NACE Codes
Table 10-3 | Relevant HS Codes
Table 10-4 | Abbreviations & Acronyms Used in Study
Table 10-5 | Countries in North America
Table 10-6 | Countries in Central & South America
Table 10-7 | Countries in Western Europe
Table 10-8 | Countries in Eastern Europe
Table 10-9 | Countries in the Asia/Pacific Region
Table 10-10 | Countries in the Africa/Mideast Region
Table 10-11 | Global Gross Domestic Product by Region & Country, 2008 - 2023 (billion 2017 dollars)
Table 10-12 | Global Population by Region & Country, 2008 - 2023 (million persons)
Table 10-13 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)
List of Figures
1. Executive Summary
Figure 1-1 | Global Pool & Spa Market Trends
2. Factors Impacting The Global Pool & Spa Market
Figure 2-1 | Key Trends in the Global Pool & Spa Market
Figure 2-2 | Product Example: Wellness Marketing's Endless Pools Countercurrent Swim-in-Place Pools & Spas
Figure 2-3 | Product Example: The Little Pool Company's Ready-to-Install Aboveground Pool Units
Figure 2-4 | Product Example: Modpools' Upcycled Shipping Container Pools
Figure 2-5 | Product Example: Val-Mar's CUBE Pool Featuring One-Step Pour Installation
3. Pool & Spa Sales & Use Trends
Figure 3-1 | Key Global Pool & Spa Sales & Use Trends
4. Pool & Spa Water Treatment Options
Figure 4-1 | Key Trends in Global Pool & Spa Water Equipment & Chemicals
5. North America
Figure 5-1 | Key Trends in the North American Pool & Spa Market
Figure 5-2 | US Consumer Insights: Pool & Spa Accessibility, 2019 (percent of total respondents)
Figure 5-3 | US Consumer Insights: Pool & Spa Ownership Trends, 2019 (percent of total respondents)
6. Central & South America
Figure 6-1 | Key Trends in the Central & South American Pool & Spa Market
7. Europe
Figure 7-1 | Key Trends in the European Pool & Spa Market
8. Asia/Pacific
Figure 8-1 | Key Trends in the Asia/Pacific Pool & Spa Market
9. Africa/Mideast
Figure 9-1 | Key Trends in the Africa/Mideast Pool & Spa Market
10. Appendix
© by The Freedonia Group, a division of MarketResearch.com