Study #: 3778 | Published: 10/2019 | Pages: 143 | Individual User License: US$ 4,900

Global Markets for Pools & Spas & Related Water Treatment Equipment & Chemicals to Grow at Healthy Pace Through 2023

Global pool and spa sales are forecast to rise 3.5% per year to 4.9 million in 2023, bringing the total number of pools and spas in use to 136 million units. Gains will be driven by:

  • rising incomes in developing markets, such as China
  • expanding tourism worldwide leading to new hotel and resort construction
  • product innovation – e.g., easy-to-install miniature pools and swim-in-place lap spas – making installation and long-term maintenance more affordable

Gains in the global pool and spa installed base will drive opportunities for water treatment manufacturers, as virtually all new installations – particularly in commercial applications – entail high initial investments in equipment (e.g., filtration equipment and media) and recurring demand for chemicals, such as biocides. Sales of pool and spa water treatment equipment and chemicals are forecast to rise 3.6% per year to $12.1 billion, supported by:

  • rising incomes and water treatment standards worldwide
  • increased use of pools and spas resulting from longer outdoor living seasons due to climate change
  • product innovation increasing sales values in mature markets, such as the US

Key Findings in the Global Pools & Spas Study:

US: New Sales Renormalize; Treatment Gains from High-Value Products & Intensive Use

The US’ economic recovery in the 2013-2018 period entailed strong gains in the installed base of pools and spas – the third largest in the world behind Asia/Pacific and Europe – as demand pent up during the recession was released. Through 2023, growth in the number of pools and spas in use in the US will decelerate as new sales renormalize.

Meanwhile, demand for pool and spa water treatment products is expected to accelerate as innovation drives sales of higher-value equipment that is perceived to be more convenient and sustainable. Furthermore, trends related to climate change (i.e., increasing frequency of heat waves) and outdoor living in the US promote more intensive pool and spa use that corresponds with higher chemical and equipment usage and replacement purchase rates.

Asia/Pacific, Led by China, Will Remain Largest Pool & Spa Market in 2023

In 2023, the Asia/Pacific region will account for 45% of global pools and spas in use due to its large population size, rising incomes, and robust tourism and hospitality sectors. China will sustain the region’s leading global market position, with rising tourism in developing countries such as Malaysia, Thailand, and Vietnam aiding gains. China’s pool and spa water treatment market is based on volume as the country’s lax water quality standards result in less intensive use of equipment and chemicals. However, as China’s installed base continues to expand – particularly as the effect of the two-child policy instated in 2016 begins to take shape – sales of pool and spa water treatment products will also rise.

Innovation Driving Sales of High-Value Water Treatment Equipment at Expense of Chemicals

Equipment comprises nearly 70% of global pool and spa water treatment sales given the much higher upfront cost of these products compared to chemicals and the need of pool and spa owners to continually replace equipment to improve facility efficiencies. Also, in mature markets, rising use of innovative, high-value equipment – such as ozone and ultraviolet disinfection systems – and smart products that reduce need for biocides will cause chemicals’ share of the global market to fall slightly through the forecast.

Study Coverage

This Freedonia industry study analyzes the global markets for:

  • new pool and spa sales and total pool and spa units in use, which totaled 4.1 million units and 119 million, respectively, in 2018
  • pool and spa water treatment chemicals and equipment, which totaled $10.1 billion in 2018

The study presents historical pool and spa demand data in unit terms for 2008, 2013, and 2018, and forecasts for 2023 by product type (pools and spas); region (North America, Europe, Central & South America, Asia/Pacific, and Africa/Mideast); and major national market. Historical pool and spa water treatment demand data is presented in value terms for 2008, 2013, and 2018 and forecasts are provided for 2023 by region and product type (conventional filtration equipment, disinfection equipment, and other equipment; and biocides, pH adjusters, and other chemicals). Regional sections analyzing key market trends and pool and spa demand data also feature Country Spotlights of major national or subregional markets in key regions. Comprehensive analyses of competitive strategies, mergers and acquisitions, marketing and distribution trends, and other supply-side activities of select leading global industry participants are also provided.


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Table of Contents

1. Executive Summary

2. Factors Impacting The Global Pool & Spa Market

Key Findings

Demographic & Consumer Income Trends

Housing & Lot Size Trends

Outdoor Living Trends

Tourism & Hospitality Industry Trends

Weather

Local Climate

Climate Change

Sustainability

Legal & Regulatory Environment

Aesthetic & Design Trends

Outdoor Living Aesthetics & Features

Infinity & Reflective Pools

Countercurrent Swim-in-Place Pools & Spas

Unconventional Pools & Spas

Technology & Product Innovation

3. Pool & Spa Sales & Use Trends

Key Findings

Pools & Spas: Scope

Pools & Spas in Use by Type & Region

New Pool & Spa Sales by Region & Country

Producers & Competitive Strategies

Distribution & Marketing

4. Pool & Spa Water Treatment Options

Key Findings

Pool & Spa Water Treatment Product Demand by Region

Pool & Spa Water Treatment Product Demand by Type

Conventional Filtration Equipment

Disinfection Equipment

Other Equipment

Pool & Spa Water Treatment Chemicals

Biocides

pH Adjusters

Other Chemicals

Producers & Competitive Strategies

List of Industry Participants by Product Line

5. North America

North America: Key Findings

North America: Pool & Spa Sales & Use Trends

North America: Pool & Spa Water Treatment Demand

Country Spotlight: United States

United States: Pool & Spa Sales & Use Trends

United States: Pool & Spa Water Treatment Demand & Suppliers

United States Pool & Spa Consumer Insights: Accessibility

United States Pool & Spa Consumer Insights: Ownership & Maintenance Trends

United States Pool & Spa Consumer Insights: Affordability & Desirability

6. Central & South America

Central & South America: Key Findings

Central & South America: Pool & Spa Sales & Use Trends

Central & South America: Pool & Spa Water Treatment Demand

Country Spotlight: Brazil

Brazil: Pool & Spa Sales & Use Trends

Brazil: Pool & Spa Water Treatment Demand & Suppliers

7. Europe

Europe: Key Findings

Europe: Pool & Spa Sales & Use Trends

Europe: Pool & Spa Water Treatment Demand

Western Europe

Western Europe: Pool & Spa Sales & Use Trends

Western Europe: Pool & Spa Water Treatment Demand & Suppliers

Eastern Europe

Eastern Europe: Pool & Spa Sales & Use Trends

Eastern Europe: Pool & Spa Water Treatment Demand & Suppliers

8. Asia/Pacific

Asia/Pacific: Key Findings

Asia/Pacific: Pool & Spa Sales & Use Trends

Asia/Pacific: Pool & Spa Water Treatment Demand

Country Spotlight: Australia

Australia: Pool & Spa Sales & Use Trends

Australia: Pool & Spa Water Treatment Demand & Suppliers

Country Spotlight: China

China: Pool & Spa Sales & Use Trends

China: Pool & Spa Water Treatment Demand & Suppliers

Country Spotlight: Japan

Japan: Pool & Spa Sales & Use Trends

Japan: Pool & Spa Water Treatment Demand & Suppliers

9. Africa/Mideast

Africa/Mideast: Key Findings

Africa/Mideast: Pool & Spa Sales & Use Trends

Africa/Mideast: Pool & Spa Water Treatment Demand

10. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Country Lists by Region

Macroeconomic Assumptions

Global Economic Outlook

Global Population

Global Personal Consumption Expenditures


List of Tables

3. Pool & Spa Sales & Use Trends

Table 3-1 | Pools & Spas in Use by Type & Region, 2008 - 2023 (million units)

Table 3-2 | New Pool & Spa Sales by Region & Country, 2008 - 2023 (thousand units)

Table 3-3 | Global Pools & Spas: Selected Producers by Product Line

Table 3-4 | Global Pools & Spas: Selected Distributors by Regions Served

4. Pool & Spa Water Treatment Options

Table 4-1 | Global Pool & Spa Water Treatment Product Demand by Region, 2008 - 2023 (million dollars)

Table 4-2 | Global Pool & Spa Water Treatment Demand by Type, 2008 - 2023 (million dollars)

Table 4-3 | Selected Global Suppliers of Pool & Spa Conventional Filtration Equipment

Table 4-4 | Selected Global Suppliers of Pool & Spa Disinfection Equipment

Table 4-5 | Selected Global Suppliers of Pool & Spa Biocides

Table 4-6 | Selected Global Suppliers of Pool & Spa pH Adjusters

Table 4-7 | Global Pools & Spas: Selected Mergers & Acquisitions

Table 4-8 | Global Pool & Spa Water Treatment: Selected Industry Participants by Product Line

5. North America

Table 5-1 | North America: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)

Table 5-2 | North America: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)

Table 5-3 | US: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)

Table 5-4 | US: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)

Table 5-5 | US Consumer Insights: Opinions on Pool & Spa Affordability & Desirability, 2019 (percent of total respondents)

6. Central & South America

Table 6-1 | Central & South America: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)

Table 6-2 | Central & South America: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)

Table 6-3 | Brazil: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)

Table 6-4 | Brazil: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)

7. Europe

Table 7-1 | Europe: New Pools & Spas & Pools & Spas in Use by Region & Type, 2008 - 2023 (thousand units & million units)

Table 7-2 | Europe: Pool & Spa Water Treatment Demand by Subregion & Product, 2008 - 2023 (million dollars)

Table 7-3 | Western Europe: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)

Table 7-4 | Western Europe: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)

Table 7-5 | Eastern Europe: New Pools & Spas & Pools & Spas in Use by Type, 2008 - 2023 (thousand units & million units)

Table 7-6 | Eastern Europe: Pool & Spa Water Treatment Demand by Product, 2008 - 2023 (million dollars)

8. Asia/Pacific

Table 8-1 | Asia/Pacific: New Pools & Spas & Pools & Spas in Use by Country & Type, 2008 - 2023 (thousand units & million units)

Table 8-2 | Asia/Pacific: Pool & Spa Water Treatment Demand by Country & Product, 2008 - 2023 (million dollars)

Table 8-3 | Australia: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)

Table 8-4 | Australia: Pool & Spa Water Treatment Demand, 2008 - 2023 (million US dollars)

Table 8-5 | China: New Pools & Spas & Pools & Spas in Use, 2008 - 2023 (thousand units & million units)

Table 8-6 | China: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)

Table 8-7 | Japan: Pools & Spas in Use, 2008 - 2023 (million units)

Table 8-8 | Japan: Pool & Spa Water Treatment Demand, 2008 - 2023 (million dollars)

9. Africa/Mideast

Table 9-1 | Africa/Mideast: New Pools & Spas & Pools & Spas in Use by Type, 2008 - 2023 (thousand units & million units)

Table 9-2 | Africa/Mideast: Pool & Spa Water Treatment Demand by Product, 2008 - 2023 (million dollars)

10. Appendix

Table 10-1 | Relevant Industry Codes

Table 10-2 | Relevant NACE Codes

Table 10-3 | Relevant HS Codes

Table 10-4 | Abbreviations & Acronyms Used in Study

Table 10-5 | Countries in North America

Table 10-6 | Countries in Central & South America

Table 10-7 | Countries in Western Europe

Table 10-8 | Countries in Eastern Europe

Table 10-9 | Countries in the Asia/Pacific Region

Table 10-10 | Countries in the Africa/Mideast Region

Table 10-11 | Global Gross Domestic Product by Region & Country, 2008 - 2023 (billion 2017 dollars)

Table 10-12 | Global Population by Region & Country, 2008 - 2023 (million persons)

Table 10-13 | Global Personal Consumption Expenditures by Region & Country, 2008 - 2023 (billion 2017 dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Global Pool & Spa Market Trends

2. Factors Impacting The Global Pool & Spa Market

Figure 2-1 | Key Trends in the Global Pool & Spa Market

Figure 2-2 | Product Example: Wellness Marketing's Endless Pools Countercurrent Swim-in-Place Pools & Spas

Figure 2-3 | Product Example: The Little Pool Company's Ready-to-Install Aboveground Pool Units

Figure 2-4 | Product Example: Modpools' Upcycled Shipping Container Pools

Figure 2-5 | Product Example: Val-Mar's CUBE Pool Featuring One-Step Pour Installation

3. Pool & Spa Sales & Use Trends

Figure 3-1 | Key Global Pool & Spa Sales & Use Trends

4. Pool & Spa Water Treatment Options

Figure 4-1 | Key Trends in Global Pool & Spa Water Equipment & Chemicals

5. North America

Figure 5-1 | Key Trends in the North American Pool & Spa Market

Figure 5-2 | US Consumer Insights: Pool & Spa Accessibility, 2019 (percent of total respondents)

Figure 5-3 | US Consumer Insights: Pool & Spa Ownership Trends, 2019 (percent of total respondents)

6. Central & South America

Figure 6-1 | Key Trends in the Central & South American Pool & Spa Market

7. Europe

Figure 7-1 | Key Trends in the European Pool & Spa Market

8. Asia/Pacific

Figure 8-1 | Key Trends in the Asia/Pacific Pool & Spa Market

9. Africa/Mideast

Figure 9-1 | Key Trends in the Africa/Mideast Pool & Spa Market

10. Appendix


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