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This study analyzes US demand for countertops by surface material, area of installation, market, and region. Countertop demand is measured at the fabricator level (the point at which the material is formed into a countertop) for all surface materials. Edging and backsplashes are included in demand figures.

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For the purposes of this study, market share is calculated at the countertop material suppliers’ level. The market is comprised of demand for materials supplied to countertop fabricators by manufacturers of laminate sheet; slabs of solid surface materials; and engineered stone, tile, and other materials.

The surface materials broken out are:

  • laminates
  • natural stone, including any stone that can be cut into a slab and then further refined by polishing and grinding (i.e., granite, marble, and other natural stone, such as bluestone, lava stone, limestone, onyx, quartzite, slate, soapstone, and travertine)
  • engineered stone, which includes engineered quartz, engineered marble, and polymer concrete
  • solid surface and other cast polymers (e.g., cultured marble and cultured onyx)
  • tile – i.e., ceramic (earthenware and stoneware), porcelain, stone, bronze, copper, glass, iron, nickel, pewter, stainless steel, tin, and zinc
  • other materials, including:
    • bamboo, which is treated separately from wood for the purposes of this study
    • concrete
    • cork
    • glass
  • porcelain slab, including large format porcelain tile panels/slabs (also known as gauged porcelain tile panels) and compact sintered surfaces
    • recycled materials, including countertops made from completely recycled materials, partially recycled materials, or reclaimed materials, such as tiles salvaged from other countertop installations (since no new tiles have to be produced)
    • stainless steel and other metals, which include individual countertops installed on cabinetry but not metal tops mounted on multipurpose equipment, such as carts, tables, or shelves
    • wood/butcher block (not including bamboo), including those made from hardwoods (e.g., black walnut, cherry, maple, and mesquite)

Tiles made from metal and glass (including bronze, copper, glass, iron, nickel, pewter, stainless steel, tin, and zinc) are not included in this segment. Demand for tiles made of these materials is counted under tile demand numbers for the purpose of this study.

Stone tiles differ from stone slabs in that:

  • Natural stone tiles are generally sold in thin one-foot squares, while stone slabs are much thicker and heavier.
  • There are grout lines in stone tile counters.

Countertop products by area of installation include:

  • kitchen countertops
  • bathroom countertops
  • other countertops, such as those used to top store display cabinets; home office, laundry room, mudroom, and hobby/craft room cabinets; wet bars; garage work benches; and other surfaces

The major market segments analyzed are:

  • residential buildings
  • commercial buildings, which are segmented into:
    • office and retail buildings, including offices, retail establishments such as stores and shopping centers, foodservice establishments, warehousing and storage facilities not located on industrial sites, and various other commercial structures such as banks and theaters
    • lodging, which includes hospitality facilities such as hotels and motels
    • institutional buildings, including educational facilities, hospitals and other healthcare facilities, religious establishments, libraries, and museums
    • industrial buildings include offices in industrial spaces, in addition to manufacturing, processing, and warehousing facilities at industrial sites
    • other nonresidential buildings that use countertops include airport and bus terminals, civic centers, post offices, prisons, and recreational buildings
  • vehicles, including recreational vehicles (RVs), boats, personal aircraft, trains, and other vehicles, such as limousines

Markets are also broken out by application:

  • new
  • remodeling

In addition, demand for countertops is also segmented by the following US geographic regions subregions:

  • Northeast (New England and Middle Atlantic)
  • Midwest (East North Central and West North Central)
  • South (South Atlantic, East South Central, and West South Central)
  • West (Mountain and Pacific)

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