Countertops in the US by Surface Material, Product, Market and Region, 5th Edition

Demand Expected to Rise as Shift in Product Mix from Laminates to Engineered Stone and Other Materials Continues to Reshape the US Countertops Industry.

Countertops

Going forward, volume gains will be driven by rising residential remodeling activity, advances in commercial building construction, and healthy growth in single-family housing completions.

Through 2022, value gains will be boosted by a shift in product mix from laminates to higher priced alternative materials such as natural and engineered stone.

Key Findings in the US Countertops Study:

Engineered Stone to be Fastest Growing Surface Material

Following a surge in demand during the 2012-2017 period, engineered stone countertops are projected to be the fastest growing through 2022, continuing a trend of rapid market penetration over the past decade. Suppliers will benefit from larger engineered stone distribution networks and greater visibility of this surface as its presence in big box home supply centers increases further promoting awareness among consumers.

Laminates Continue to Lose Market Share

Despite being the dominant surface material in both the residential and commercial markets, laminates are expected to continue their decline in market share as other more aesthetically pleasing materials become more popular. However, laminates will remain widespread, particularly among budget-conscious consumers, due to their favorable characteristics at low price points. Additionally, laminate countertop manufacturers have tried to combat the market penetration of other surface materials by expanding and diversifying their offerings of specialty and decorative laminates.

Residential Remodeling Activity Continues to Drive the Countertops Market

In 2022, residential remodeling applications will remain the largest outlet for countertops in the US. Advances will be bolstered in part by the ongoing replacement of laminates with natural and engineered stone and niche materials such as stainless steel, concrete, wood, and recycled materials. Additionally, rising home improvement projects involving the expansion of kitchens and master bathrooms, as well as the addition and expansion of other countertop-intensive rooms, will fuel demand.

Study Coverage

This industry study presents historical demand data (2007, 2012, 2017) and forecasts for 2022 by surface material (laminates, natural stone, engineered stone, solid surface, cast polymers, tile, and others), product (kitchen, bathroom, and others), market (residential and commercial), region (Northeast, Midwest, South, and West), and subregion. The study also provides company market share and an analysis of key producers, including Aristech Surfaces, Caesarstone, Cambria, Cosentino, DowDuPont, Fletcher Building (Formica), Hanwha Living and Creative, LG Hausys, Lotte Chemical, Panolam, and Wilsonart.

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Purchase Countertops in the US by Surface Material, Product, Market and Region, 5th Edition by the Section

  1. Countertops in the US by Surface Material, Product, Market and Region, 5th Edition

    $5,600.00

    1. 1 EXECUTIVE SUMMARY

      $229.00

      1. Figure 1-1 | Key Trends in the US Countertops Market, 2017 – 2022

    2. 2 OVERVIEW

      $1,077.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | US Countertops Market Overview, 2007 – 2022

      2. 2.2 Countertops Demand Forecasts

        $95.00

        1. Table | Countertops Demand, 2007 – 2022

      3. 2.3 Pricing Trends

        $337.00

        1. 2.3.1 Countertop Pricing Overview

          $82.00

          1. Table | Average Countertops Prices, 2007 – 2022

        2. 2.3.2 Engineered Stone

          $82.00

        3. 2.3.3 Natural Stone

          $82.00

        4. 2.3.4 Solid Surface

          $82.00

        5. 2.3.5 Cast Polymer

          $82.00

        6. 2.3.6 Tile

          $82.00

        7. 2.3.7 Laminate

          $82.00

      4. 2.4 Foreign Trade

        $375.00

        1. 2.4.1 Overview

          $82.00

        2. 2.4.2 Laminates

          $82.00

        3. 2.4.3 Solid Surface

          $82.00

        4. 2.4.4 Engineered Stone

          $82.00

          1. Figure 2-2 | US Quartz Slabs Used for Countertops Imports, 2007 – 2017

        5. 2.4.5 Granite

          $88.00

        6. 2.4.6 Tile

          $84.00

      5. 2.5 Environmental & Regulatory Considerations

        $227.00

        1. Table | Environmental & Regulatory Considerations in the US Countertops Market

    3. 3 SURFACE MATERIALS

      $3,405.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Countertop Surface Material Trends, 2007 – 2022

      2. 3.2 Surface Materials Demand Outlook

        $264.00

        1. 3.2.1 Volume

          $119.00

          1. Table | Countertops Volume Demand by Surface Material, 2007 – 2022

          2. Figure 3-2 | Countertop Surface Material Volume Demand Share, 2017

        2. 3.2.2 Value

          $143.00

          1. Table | Countertops Value Demand by Surface Material, 2007 – 2022

          2. Figure 3-3 | Countertop Surface Material Value Demand Share, 2017

      3. 3.3 Laminates

        $481.00

        1. 3.3.1 Demand Forecasts

          $174.00

          1. Table | Laminate Countertops Demand by Product & Market, 2007 – 2022

          2. Figure 3-4 | Laminate Countertops Demand, 2007 – 2022

        2. 3.3.2 Market Share

          $306.00

          1. Figure 3-5 | Laminate Countertops Materials Market Share by Company, 2017

          2. Figure 3-6 | Leading US Laminate Countertops Materials Supplier, 2017

          3. Figure 3-7 | Second Leading US Laminate Countertops Materials Supplier, 2017

          4. Figure 3-8 | Third Leading US Laminate Countertops Materials Supplier, 2017

      4. 3.4 Natural Stone

        $544.00

        1. 3.4.1 Scope

          $82.00

        2. 3.4.2 Natural Stone Demand Forecasts

          $526.00

          1. Table | Natural Stone Countertops Demand by Type, Product, &Market, 2007 – 2022

          2. Table | Granite Countertops Demand, 2007 – 2022

          3. Table | Other Natural Stone Countertops Demand, 2007 – 2022

      5. 3.5 Engineered Stone

        $591.00

        1. 3.5.1 Demand Forecasts

          $239.00

          1. Table | Engineered Stone Countertops Demand by Product & Market, 2007 – 2022

          2. Figure 3-9 | Engineered Stone Countertops Demand, 2007 – 2022

        2. 3.5.2 Market Share

          $351.00

          1. Figure 3-10 | Engineered Stone Countertops Materials Market Share by Company, 2017

          2. Figure 3-11 | Leading US Engineered Stone Countertops Materials Supplier, 2017

          3. Figure 3-12 | Second Leading US Engineered Stone Countertops Materials Supplier, 2017

          4. Figure 3-13 |Third Leading US Engineered Countertops Materials Supplier, 2017

      6. 3.6 Solid Surface Materials

        $523.00

        1. 3.6.1 Demand Forecasts

          $184.00

          1. Table | Solid Surface Countertops Demand by Product & Market, 2007 – 2022

        2. 3.6.2 Market Share

          $337.00

          1. Figure 3-14 | Solid Surface Countertops Material Market Share by Company, 2017

          2. Figure 3-15 | Leading US Solid Surface Countertops Materials Supplier, 2017

          3. Figure 3-16 | Second Leading US Solid Surface Countertops Materials Supplier, 2017

          4. Figure 3-17 | Co-Third Leading US Solid Surface Countertops Materials Supplier, 2017

          5. Figure 3-18 | Co-Third Leading US Solid Surface Countertops Materials Supplier, 2017

      7. 3.7 Cast Polymers

        $174.00

        1. 3.7.1 Scope

          $82.00

        2. 3.7.2 Demand Forecasts

          $155.00

          1. Table | Cast Polymer Countertops Demand by Product & Market, 2007 – 2022

      8. 3.8 Tile

        $379.00

        1. 3.8.1 Tile Countertop Demand Forecasts

          $189.00

          1. Table | Tile Countertops Demand by Type, Product, &Market, 2007 – 2022

        2. 3.8.2 Ceramic

          $82.00

        3. 3.8.3 Porcelain

          $82.00

        4. 3.8.4 Stone

          $82.00

        5. 3.8.5 Other Tile Types

          $82.00

      9. 3.9 Other Surface Materials

        $397.00

        1. 3.9.1 Other Surface Materials Demand Forecasts

          $159.00

          1. Table | Other Surface Material Countertops Demand by Type, Product, &Market, 2007 – 2022

        2. 3.9.2 Metal

          $82.00

        3. 3.9.3 Wood

          $82.00

        4. 3.9.4 Recycled Materials

          $82.00

        5. 3.9.5 Concrete

          $82.00

        6. 3.9.6 All Other Surface Materials

          $82.00

    4. 4 PRODUCTS

      $1,917.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Countertop Product Trends, 2017 – 2022

      2. 4.2 Countertop Product Demand Outlook

        $290.00

        1. 4.2.1 Volume

          $122.00

          1. Table | Countertops Volume Demand by Product, 2007 – 2022

        2. 4.2.2 Value

          $166.00

          1. Table | Countertops Value Demand by Product, 2007 – 2022

      3. 4.3 Kitchen Countertops

        $534.00

        1. 4.3.1 Demand Forecasts

          $146.00

          1. Table | Kitchen Countertops Demand, 2007 – 2022

        2. 4.3.2 Demand Forecasts by Surface Material

          $104.00

          1. Table | Kitchen Countertops Demand by Surface Material, 2007 – 2022

          2. Figure 4-2 | Kitchen Countertops Demand Share by Surface Material, 2017

        3. 4.3.3 Demand Forecasts by Market

          $283.00

          1. Table | Kitchen Countertops Demand by Market, 2007 – 2022

          2. Table | Residential Kitchen Countertops Demand by Application & Material, 2007 – 2022

          3. Table | Commercial Kitchen Countertops Demand by Application & Material, 2007 – 2022

      4. 4.4 Bathroom Countertops

        $543.00

        1. 4.4.1 Demand Forecasts

          $100.00

          1. Table | Bathroom Countertops Demand, 2007 – 2022

        2. 4.4.2 Demand Forecasts by Surface Material

          $114.00

          1. Table | Bathroom Countertops Demand by Surface Material, 2007 – 2022

          2. Figure 4-3 | Bathroom Countertops Demand Share by Surface Material, 2017

        3. 4.4.3 Demand Forecasts by Market

          $328.00

          1. Table | Bathroom Countertops Demand by Market, 2007 – 2022

          2. Table | Residential Bathroom Countertops Demand by Application & Material, 2007 – 2022

          3. Table | Commercial Bathroom Countertops Demand by Application & Material, 2007 – 2022

      5. 4.5 Other Countertops

        $497.00

        1. 4.5.1 Demand Forecasts

          $147.00

          1. Table | Other Countertops Demand, 2007 – 2022

        2. 4.5.2 Demand Forecasts by Surface Material

          $96.00

          1. Table | Other Countertops Demand by Surface Material, 2007 – 2022

        3. 4.5.3 Demand Forecasts by Market

          $253.00

          1. Table | Other Countertops Demand by Market, 2007 – 2022

          2. Table | Residential Demand for Other Countertops by Application & Material, 2007 – 2022

          3. Table | Commercial Demand for Other Countertops by Application & Material, 2007 – 2022

    5. 5 MARKETS

      $2,778.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | Key Trends in US Countertop Markets, 2007 – 2022

      2. 5.2 Countertop Markets Demand Forecasts

        $122.00

        1. Table | Countertops Demand by Market, 2007 – 2022

      3. 5.3 Residential Construction

        $1,279.00

        1. 5.3.1 Residential Countertop Demand Outlook

          $89.00

          1. Table | Residential Countertops Demand, 2007 – 2022

        2. 5.3.2 Demand by Surface Material

          $180.00

          1. Table | Residential Countertops Demand by Surface Material, 2007 – 2022

          2. Figure 5-2 | Residential Laminate Countertops Demand, 2007 – 2022

        3. 5.3.3 Demand by Product

          $131.00

          1. Table | Residential Countertops Demand by Product, 2007 – 2022

          2. Figure 5-3 | Residential Countertops Demand by Product, 2017

        4. 5.3.4 Demand by Application

          $238.00

          1. Table | Residential Countertops Demand by Application, 2007 – 2022

          2. Table | New Residential Countertops Demand by Surface Material, 2007 – 2022

          3. Figure 5-4 | New Residential Countertops Demand Versus New Residential Floor Space, 2007 – 2022

          4. Table | Residential Remodeling Countertops Demand by Surface Material, 2007 – 2022

        5. 5.3.5 Demand by Housing Type

          $640.00

          1. Table | Residential Countertops Demand by Housing Type, 2007 – 2022

          2. Table | Single-Family Housing Countertops Demand by Product & Application, 2007 – 2022

          3. Table | Multifamily Housing Countertops Demand by Product & Application, 2007 – 2022

          4. Table | Manufactured Housing Countertops Demand by Product & Application, 2007 – 2022

      4. 5.4 Commercial Building Construction

        $1,320.00

        1. 5.4.1 Commercial Building Countertop Demand Outlook

          $157.00

          1. Table | Commercial Building Countertops Demand, 2007 – 2022

        2. 5.4.2 Demand by Product

          $142.00

          1. Table | Commercial Building Countertops Demand by Product, 2007 – 2022

        3. 5.4.3 Demand by Application

          $133.00

          1. Table | Commercial Building Countertops Demand by Application, 2007 – 2022

        4. 5.4.4 Demand by Surface Material

          $118.00

          1. Table | Commercial Building Countertops Demand by Surface Material, 2007 – 2022

        5. 5.4.5 Demand by Building Type

          $769.00

          1. Table | Commercial Building Countertops Demand by Building Type, 2007 – 2022

          2. Table | Institutional Building Countertops Demand by Product & Application, 2007 – 2022

          3. Table | Office, Retail, &Lodging Building Countertops Demand by Product & Application, 2007 – 2022

          4. Table | Industrial Building Countertops Demand by Product & Application, 2007 – 2022

          5. Table | Countertops Demand in Other Commercial Buildings by Product & Application, 2007 – 2022

    6. 6 REGIONS

      $922.00

      1. 6.1 Key Findings

        $82.00

        1. Figure 6-1 | Regional Countertops Demand Trends, 2017 – 2022

      2. 6.2 Regional Demand for Countertops

        $113.00

        1. Table | Countertops Demand by Region, 2007 – 2022

      3. 6.3 Northeast

        $184.00

        1. Table | Northeast Countertops Demand by Subregion & Market, 2007 – 2022

      4. 6.4 Midwest

        $192.00

        1. Table | Midwest Countertops Demand by Subregion & Market, 2007 – 2022

      5. 6.5 South

        $225.00

        1. Table | South Countertops Demand by Subregion & Market, 2007 – 2022

      6. 6.6 West

        $149.00

        1. Table | West Countertops Demand by Subregion & Market, 2007 – 2022

    7. 7 INDUSTRY STRUCTURE

      $2,819.00

      1. 7.1 Key Findings & Industry Composition

        $178.00

        1. Table | US Countertop Material Sales by Company, 2017

      2. 7.2 Market Share

        $100.00

        1. Figure 7-1 | US Countertop Market Share by Company, 2017

      3. 7.3 Competitive Strategies

        $228.00

        1. 7.3.1 Overview

          $82.00

        2. 7.3.2 Product Differentiation

          $102.00

        3. 7.3.3 Low-Cost Leadership

          $93.00

      4. 7.4 Research & Development

        $165.00

        1. 7.4.1 Overview

          $82.00

        2. 7.4.2 Laminates

          $82.00

        3. 7.4.3 Engineered Stone & Other Materials

          $82.00

      5. 7.5 Manufacturing

        $116.00

      6. 7.6 Marketing

        $364.00

        1. 7.6.1 Overview

          $82.00

        2. 7.6.2 Showrooms

          $82.00

        3. 7.6.3 Home Improvement & Industry Publications

          $82.00

        4. 7.6.4 Internet

          $82.00

        5. 7.6.5 Trade Shows & Retail Outlets

          $103.00

        6. 7.6.6 Trade Associations

          $89.00

      7. 7.7 Distribution

        $257.00

      8. 7.8 Cooperative Agreements

        $251.00

        1. Table | Selected Cooperative Agreements

      9. 7.9 Acquisitions & Divestitures

        $218.00

        1. Table | Selected Countertop Market Acquisitions & Divestitures

      10. 7.10 List of Industry Participants

        $941.00

    8. 8 APPENDIX

      $2,550.00

      1. 8.1 Scope

        $208.00

        1. Table | Study Scope: US Geographic Regions & Subregions

        2. Table | Relevant Industry Codes

      2. 8.2 Methodology

        $82.00

      3. 8.3 Sources

        $82.00

      4. 8.4 Related Freedonia Group Studies

        $82.00

      5. 8.5 Definitions

        $86.00

      6. 8.6 Abbreviations

        $82.00

        1. Table | Abbreviations Used in Study

      7. 8.7 Macroeconomic Assumptions

        $2,003.00

        1. 8.7.1 Economic Environment

          $179.00

          1. Table | Macroeconomic Indicators, 2007 – 2022

          2. Figure 8-1 | Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005 Average

        2. 8.7.2 Demographics

          $192.00

          1. Table | Population & Households, 2007 – 2022

          2. Figure 8-2 | Annual Population Growth, 2002 – 2017

        3. 8.7.3 Construction Expenditures

          $176.00

          1. Table | Construction Expenditures, 2007 – 2022

        4. 8.7.4 Building Construction

          $99.00

          1. Table | Building Construction Expenditures, 2007 – 2022

        5. 8.7.5 Residential Building Construction

          $114.00

          1. Table | Residential Building Construction Expenditures, 2007 – 2022

        6. 8.7.6 Residential Improvements & Repairs

          $91.00

          1. Table | Residential Improvement & Repair Expenditures, 2007 – 2022

        7. 8.7.7 Housing Completions

          $168.00

          1. Table | New Housing Indicators, 2007 – 2022

          2. Figure 8-3 | New Housing Square Footage by Housing Type, 2002 – 2017

        8. 8.7.8 Housing Stock

          $123.00

          1. Table | Housing Stock by Type, 2007 – 2022

          2. Figure 8-4 | Housing Stock by Year of Construction, 2017

        9. 8.7.9 Nonresidential Building Construction

          $191.00

          1. Table | Nonresidential Building Construction Expenditures, 2007 – 2022

        10. 8.7.10 Nonresidential Building Improvements & Repairs

          $89.00

          1. Table | Nonresidential Building Improvement & Repair Expenditures, 2007 – 2022

        11. 8.7.11 Consumer Spending

          $146.00

          1. Table | Personal Consumption Expenditures, 2007 – 2022

        12. 8.7.12 Consumer Financing

          $432.00

          1. Table | Consumer Financing Environment, 2007 – 2017

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