Decorative Tile

Building construction expenditures to drive decorative tile demand

Growth in building construction expenditures will drive advances for US demand in decorative tile through 2020. The residential market is expected to post faster gains than the nonresidential market, bolstered by healthy increases in housing completions and continued interest in kitchen and bathroom renovation projects. In the nonresidential market, rebounding institutional building expenditures and growth in office and commercial building spending will drive decorative tile demand gains.

More decorative tiles made in US by 2020

According to Decorative Tile, a new study from The Freedonia Group, foreign trade plays a crucial role in the US decorative tile industry. The majority of decorative tiles can be made more cheaply abroad due to low cost labor structures and better access to raw materials, and as a result four-fifths of US tile demand in 2015 was imported. Through 2020, however, imports’ share of the market is expected to fall as foreign producers expand their decorative tile manufacturing capacity in the US in order to fulfill domestic orders more quickly and to create products specifically tailored to the tastes of US consumers.

TPT growth to spur porcelain tile gains

Freedonia projects that porcelain tile will register the fastest growth in area demand terms through 2020. The rise in popularity of thin porcelain tile (TPT) will especially bolster demand. TPT’s larger size and light weight, as well as performance attributes including resistance to scratches and cracking, make it a popular choice in both residential and commercial markets.

Ceramic tile will continue to account for the largest share by far. Ceramic tile remains the most popular type of tile in both residential and nonresidential applications because of its affordability and low maintenance requirements. However, ceramic tile will continue to lose market share going forward to higher value alternatives such as porcelain and stone tile.

Flooring to remain dominant application

Flooring is the predominant application for decorative tile, and demand is expected to grow faster than any other application through 2020. In the residential market, gains will be boosted by consumer interest in tile flooring in kitchens, bathrooms, dining rooms, and foyers, both in new housing and in renovation projects. Decorative tile flooring also appeals to construction professionals and building managers in the nonresidential market because of its durability, low maintenance requirements, and slip resistance.

Study coverage

Decorative Tile analyzes the US decorative tile market. It offers historical demand data (2005, 2010 and 2015) plus forecasts (2020 and 2025) by product, application and market. The study also considers key market environment factors, assesses the industry structure, analyzes company market share and profiles 33 US industry players including Florim Ceramiche, Crossville, Internacional de Ceramica, Shaw Industries and Mohawk.

Freedonia's market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance and answer critical questions: Is your business growing faster or slower than the overall market? Is your organization gaining or losing market share? Which products and markets are the most desirable to explore for expansion? Are there industry trends or competitor activities that present a threat or opportunity to your business?

Studies offer a great ROI and can help business leaders make informed, analytically driven decisions. When considering the time, effort, and expertise that goes into it, our off-the-shelf research saves our clients time and money.

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Purchase Decorative Tile by the Section

  1. Decorative Tile

    $5,200.00

    1. 1 INTRODUCTION

      $131.00

    2. 2 EXECUTIVE SUMMARY

      $135.00

      1. Table | DECORATIVE TILE DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,576.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Outlook

        $172.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $208.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $259.00

        1. 3.4.1 Consumer Spending

          $94.00

          1. Table | CONSUMER SPENDING

        2. 3.4.2 Consumer Financing

          $147.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2005-2015

      5. 3.5 Building Construction

        $706.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 Residential Buildings

          $411.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE

          4. CHART II-1 YEAR OF CONSTRUCTION STOCK, 2015

          5. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

        3. 3.5.2 Nonresidential Buildings

          $199.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Nonbuilding Construction

        $104.00

        1. Table | NONBUILDING CONSTRUCTION EXPENDITURES

      7. 3.7 Transportation Equipment

        $125.00

        1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

      8. 3.8 Historical Market Trends

        $96.00

        1. Table | DECORATIVE TILE MARKET, 2005-2015

        2. CHART II-2 DECORATIVE TILE MARKET, 2006-2015

      9. 3.9 Pricing

        $82.00

        1. Table | DECORATIVE TILE PRICING

      10. 3.10 Environmental Issues & Regulatory Considerations

        $187.00

      11. 3.11 Foreign Trade

        $245.00

        1. Table | DECORATIVE TILE FOREIGN TRADE

        2. CHART II-3 DECORATIVE TILE IMPORTS BY SOURCE, 2015

        3. CHART II-4 DECORATIVE TILE EXPORTS BY DESTINATION, 2015

      12. 3.12 World Market

        $374.00

        1. CHART II-5 GLOBAL DECORATIVE TILE DEMAND, 2015

        2. 3.12.1 Western Europe

          $93.00

        3. 3.12.2 Asia/Pacific Region

          $87.00

        4. 3.12.3 Other Regions

          $89.00

    4. 4 PRODUCTS

      $1,977.00

      1. 4.1 General

        $111.00

      2. 4.2 Value Outlook

        $83.00

        1. Table | DECORATIVE TILE DEMAND BY TYPE IN VALUE TERMS

        2. CHART III-1 DECORATIVE TILE DEMAND BY TYPE IN VALUE TERMS, 2015

      3. 4.3 Area Outlook

        $119.00

        1. Table | DECORATIVE TILE DEMAND BY TYPE IN AREA TERMS

        2. CHART III-2 DECORATIVE TILE DEMAND BY TYPE IN AREA TERMS, 2015

      4. 4.4 Installation Costs

        $196.00

      5. 4.5 Ceramic Tile

        $345.00

        1. Table | CERAMIC TILE DEMAND

        2. 4.5.1 Characteristics

          $140.00

        3. 4.5.2 Suppliers

          $82.00

      6. 4.6 Porcelain Tile

        $304.00

        1. Table | PORCELAIN TILE DEMAND

        2. 4.6.1 Characteristics

          $82.00

        3. 4.6.2 Suppliers

          $82.00

      7. 4.7 Stone Tile

        $325.00

        1. Table | NATURAL STONE TILE DEMAND

        2. 4.7.1 Characteristics

          $145.00

        3. 4.7.2 Suppliers

          $82.00

      8. 4.8 Other Tile

        $316.00

        1. Table | OTHER TILE DEMAND

        2. 4.8.1 Concrete

          $98.00

        3. 4.8.2 Glass

          $87.00

        4. 4.8.3 Metal

          $94.00

      9. 4.9 Tile Adhesives

        $179.00

        1. Table | TILE ADHESIVES DEMAND

        2. 4.9.1 Mortar

          $88.00

        3. 4.9.2 Grout & Other Adhesives

          $82.00

    5. 5 APPLICATIONS

      $2,279.00

      1. 5.1 General

        $200.00

        1. Table | DECORATIVE TILE DEMAND BY APPLICATION

        2. CHART IV-1 DECORATIVE TILE DEMAND BY APPLICATION, 2015: VALUE & AREA

      2. 5.2 Flooring

        $676.00

        1. 5.2.1 Flooring Outlook

          $147.00

          1. Table | FLOORING OUTLOOK

        2. 5.2.2 Decorative Tile Demand

          $279.00

          1. Table | DECORATIVE TILE DEMAND IN FLOORING

        3. 5.2.3 Characteristics

          $129.00

        4. 5.2.4 Competitive Materials

          $107.00

      3. 5.3 Wall Coverings

        $553.00

        1. 5.3.1 Wall Coverings Outlook

          $90.00

          1. Table | WALL COVERINGS OUTLOOK

        2. 5.3.2 Decorative Tile Demand

          $246.00

          1. Table | DECORATIVE TILE DEMAND IN WALL COVERINGS

        3. 5.3.3 Characteristics

          $86.00

        4. 5.3.4 Competitive Materials

          $119.00

      4. 5.4 Countertops

        $664.00

        1. 5.4.1 Countertops Outlook

          $167.00

          1. Table | COUNTERTOPS OUTLOOK

        2. 5.4.2 Decorative Tile Demand

          $241.00

          1. Table | DECORATIVE TILE DEMAND IN COUNTERTOPS

        3. 5.4.3 Characteristics

          $82.00

        4. 5.4.4 Competitive Materials

          $180.00

      5. 5.5 Other Applications

        $186.00

        1. Table | DECORATIVE TILE DEMAND IN OTHER APPLICATIONS

        2. 5.5.1 Demand by Market

          $82.00

        3. 5.5.2 Demand by Product

          $82.00

    6. 6 MARKETS

      $1,929.00

      1. 6.1 General

        $95.00

        1. Table | DECORATIVE TILE DEMAND BY MARKET

      2. 6.2 Residential

        $778.00

        1. Table | RESIDENTIAL DECORATIVE TILE DEMAND BY MARKET & PRODUCT

        2. 6.2.1 New

          $356.00

          1. Table | NEW RESIDENTIAL DECORATIVE TILE DEMAND BY ROOM & HOUSING TYPE

          2. Table | NEW RESIDENTIAL DECORATIVE TILE DEMAND BY PRODUCT & APPLICATION

        3. 6.2.2 Improvements & Repairs

          $358.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR DECORATIVE TILE DEMAND BY ROOM & HOUSING TYPE

          2. Table | RESIDENTIAL IMPROVEMENT & REPAIR DECORATIVE TILE DEMAND BY PRODUCT & APPLICATION

      3. 6.3 Nonresidential

        $882.00

        1. Table | NONRESIDENTIAL DECORATIVE TILE DEMAND BY MARKET & PRODUCT

        2. 6.3.1 New

          $216.00

          1. Table | NEW NONRESIDENTIAL BUILDING DECORATIVE TILE DEMAND

        3. 6.3.2 Improvements & Repairs

          $221.00

          1. Table | NONRESIDENTIAL IMPROVEMENT & REPAIR DECORATIVE TILE DEMAND

        4. 6.3.3 Building Type

          $269.00

          1. Table | NONRESIDENTIAL DECORATIVE TILE DEMAND BY BUILDING TYPE

          2. Table | OFFICE & COMMERCIAL DECORATIVE TILE DEMAND

          3. Table | INSTITUTIONAL DECORATIVE TILE DEMAND

          4. Table | INDUSTRIAL DECORATIVE TILE DEMAND

          5. Table | OTHER NONRESIDENTIAL BUILDING CONSTRUCTION DECORATIVE TILE DEMAND

      4. 6.4 Nonbuilding & Transportation

        $173.00

        1. Table | NONRESIDENTIAL CONSTRUCTION & TRANSPORTATION EQUIPMENT DECORATIVE TILE DEMAND

        2. 6.4.1 Demand by Product

          $82.00

        3. 6.4.2 Demand by Application

          $82.00

    7. 7 INDUSTRY STRUCTURE

      $5,233.00

      1. 7.1 General

        $194.00

        1. Table | US DECORATIVE TILE SALES BY COMPANY, 2015

      2. 7.2 Industry Composition

        $131.00

      3. 7.3 Market Share

        $216.00

        1. CHART VI-1 US DECORATIVE TILE MARKET SHARE, 2015

      4. 7.4 Competitive Strategies

        $142.00

      5. 7.5 Research & Development

        $82.00

      6. 7.6 Manufacturing

        $97.00

      7. 7.7 Distribution

        $374.00

        1. 7.7.1 Specialty Retailers

          $133.00

        2. 7.7.2 Big-Box Retailers

          $97.00

        3. 7.7.3 Direct Distribution

          $82.00

      8. 7.8 Marketing

        $275.00

      9. 7.9 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 7.10 Cooperative Agreements

        $82.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      11. 7.11 Company Profiles

        $3,932.00

        1. 7.11.1 Artflor Incorporated

          $82.00

        2. 7.11.2 Berkshire Hathaway Incorporated

          $147.00

        3. 7.11.3 Cecrisa Revestimentos Ceramicos SA

          $82.00

        4. 7.11.4 Ceramica Saloni SA

          $90.00

        5. 7.11.5 Crossville Incorporated

          $275.00

        6. 7.11.6 Ege Seramik Sanayi ve Ticaret Aª

          $82.00

        7. 7.11.7 Eliane Revestimentos Ceramicos SA

          $104.00

        8. 7.11.8 Emser Tile LLC

          $105.00

        9. 7.11.9 Etex Group SA

          $82.00

        10. 7.11.10 Fireclay Tile Incorporated

          $85.00

        11. 7.11.11 Florida Brick & Clay Company Incorporated

          $82.00

        12. 7.11.12 Florim Ceramiche SpA

          $107.00

        13. 7.11.13 Grupo Industrial Saltillo SA de CV

          $104.00

        14. 7.11.14 Grupo Lamosa SAB de CV

          $126.00

        15. 7.11.15 Guangdong Bode Fine Building Material Company

          $82.00

        16. 7.11.16 Hakatai Enterprises Incorporated

          $82.00

        17. 7.11.17 Ilva SA

          $82.00

        18. 7.11.18 Internacional de Ceramica SAB de CV

          $180.00

        19. 7.11.19 Iris Ceramica SpA

          $169.00

        20. 7.11.20 Ironrock Capital Incorporated

          $118.00

        21. 7.11.21 Mannington Mills Incorporated

          $95.00

        22. 7.11.22 Mohawk Industries Incorporated

          $566.00

        23. 7.11.23 Oceanside Glasstile Company

          $82.00

        24. 7.11.24 Pamesa Cerámica SL

          $82.00

        25. 7.11.25 Panariagroup Industrie Ceramiche SpA

          $198.00

        26. 7.11.26 Porcelanosa Grupo

          $141.00

        27. 7.11.27 Quarry Tile Company

          $82.00

        28. 7.11.28 Roca Corporacion Empresarial SA

          $110.00

        29. 7.11.29 Seneca Tiles Incorporated

          $138.00

        30. 7.11.30 Sonoma Tilemakers

          $82.00

        31. 7.11.31 Summitville Tiles Incorporated

          $82.00

        32. 7.11.32 Walker & Zanger Incorporated

          $160.00

        33. 7.11.33 Wausau Tile Incorporated

          $82.00

        34. 7.11.34 Zucheng Ziyang Ceramics Company Limited

          $82.00

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