Home Kitchen and Bathroom Remodeling in the US by Product and Room

Continuing Homeowner Interest in Kitchen and Bathroom Remodeling to Boost Spending

Kitchen and Bathroom Remodeling

Homeowners will continue to invest in kitchen and bathroom projects as a way to improve the appearance and functionality of their residences. Such projects as renovating an older kitchen or adding a bathroom can enhance convenience and efficiency. Furthermore, many homeowners will choose to undertake kitchen and bathroom renovations because of their ability to boost property resale values.

Key Findings in the Home Kitchen & Bathroom Remodeling Study:

Older Homeowners Looking to “Age in Place” Will Support Spending

The aging of the US population offers growth prospects for kitchen and bathroom remodeling professionals. Homeowners trying to remain in their homes as they grow older will often invest in renovations to make it easier. Consumers will install extra bathrooms – such as one on every floor – to boost convenience and install senior-friendly products, such as elevated toilets, walk-in bathtubs, shower surrounds with integrated seats, and touchless faucets. In kitchens, homeowners will add slip-resistant flooring, and cabinets with pull-out shelves and racks to more easily access crockery and foodstuffs.

“Showpiece” Kitchens and Bathrooms to Continue to Gain in Popularity

Homeowners increasingly are creating “showpiece” kitchens and bathrooms that impress guests and add to the value of a home. Kitchens now serve as places for gatherings and entertaining visitors, with features like custom cabinets, engineered and natural stone countertops, and wood-look flooring to create a visually appealing space. Similarly, many consumers – to create a spa-like atmosphere in their bathrooms – will invest in such amenities as showers with aromatherapy and massotherapy fittings, his and her vanities, and access lighting that serves to highlight cabinets and other features.

Bathroom Renovations to See Faster Growth

While kitchen renovations will continue to account for the larger share of total spending, bathroom renovations will see more rapid gains in spending through 2022. Owners of older homes with only one bathroom will increasingly install additional bathrooms to improve convenience or to make a home more habitable – an important consideration as multigenerational families become more common. Many of these new rooms will be full bathrooms, necessitating the installation of multiple fixtures and such related products as fittings and water supply and waste pipes.

Study Coverage

This industry study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by room (kitchens and bathrooms), type of spending (installed products, measured at both the manufacturers’ level and at the retail level; and installation services) and product (cabinets, countertops, flooring, plumbing, and lighting fixtures). The study also evaluates factors driving kitchen and bathroom remodeling spending growth and discusses key sales channels.

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  1. Home Kitchen and Bathroom Remodeling in the US by Product and Room

    $4,900.00

    1. 1 EXECUTIVE SUMMARY

      $178.00

      1. Figure 1-1 | Key Trends in the US Kitchen & Bathroom Remodeling Market

    2. 2 OVERVIEW

      $2,062.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Key Trends in the US Kitchen & Bathroom Remodeling Market

      2. 2.2 Home Improvement Spending Forecast

        $173.00

        1. Table | US Home Improvement Spending by Type, 2007 – 2022

      3. 2.3 Kitchen & Bathroom Remodeling Spending Forecast

        $304.00

        1. 2.3.1 Recent Market Trends

          $82.00

        2. 2.3.2 Spending Forecast by Room

          $240.00

          1. Table | Kitchen & Bathroom Remodeling Spending by Room, 2007 – 2022

          2. Figure 2-2 | Kitchen & Bathroom Remodeling Spending, 2007 – 2022

      4. 2.4 Kitchen & Bathroom Remodeling Product Sales by Type

        $165.00

        1. Table | Kitchen & Bathroom Remodeling Spending by Product, 2007 – 2022

        2. Figure 2-3 | Kitchen & Bathroom Remodeling Product Share by Room, 2017

      5. 2.5 Kitchen & Bathroom Remodeling Product Sales & Installation Revenues

        $593.00

        1. 2.5.1 Product Sales & Installation Revenues Overview

          $181.00

          1. Table | Kitchen & Bathroom Remodeling Spending by Type, 2007 – 2022

          2. Figure 2-4 | Installation Revenues as Share of Total Remodeling Spending, 2007 – 2022

        2. 2.5.2 Product Sales Forecast

          $224.00

          1. Table | Kitchen & Bathroom Remodeling: Product Sales at the Retail Level, 2007 – 2022

          2. Figure 2-5 | Kitchen & Bathroom Product Sales as Share of Total Spending, 2017

        3. 2.5.3 Installation Revenues Forecast

          $183.00

          1. Table | Kitchen & Bathroom Remodeling: Installation Revenues by Product, 2007 – 2022

          2. Figure 2-6 | Kitchen & Bathroom Installation Revenues as Share of Total Spending, 2017

      6. 2.6 Kitchen & Bathroom Remodeling Historical Market Trends

        $227.00

        1. Table | Historical Kitchen & Bathroom Remodeling Market Trends, 2007 – 2017

        2. Figure 2-7 | Historical Kitchen & Bathroom Remodeling Market Trends, 2008 – 2017

      7. 2.7 Key Home Improvement Trends

        $554.00

        1. 2.7.1 Key Drivers of Growth in Kitchen & Bathroom Remodeling Spending

          $82.00

        2. 2.7.2 Older Housing Stock Requires Renovation

          $88.00

          1. Figure 2-8 | Number of Bathrooms in US Housing Units, 2017

        3. 2.7.3 Improving Economic & Lending Conditions

          $86.00

        4. 2.7.4 Increasing Interest in Multigenerational Living

          $93.00

        5. 2.7.5 Aging Population's Preference to Age in Place

          $129.00

          1. Table | Consumer Responses by Race & Ethnicity & Age: "I prefer to age in place", 2017

          2. Figure 2-9 | Number of Americans Aged 55 & Over, 2007 – 2027

        6. 2.7.6 Homeowners' Desire for More Luxurious Kitchens & Bathrooms

          $82.00

    3. 3 KITCHEN REMODELING

      $3,458.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | Key Trends in the US Kitchen Remodeling Market

      2. 3.2 Kitchen Design Trends

        $108.00

        1. Figure 3-2 | Percent of Homeowners Considering a Kitchen Remodeling Project by Age Group, 2017

      3. 3.3 Kitchen Remodeling Spending Forecast

        $161.00

        1. Table | Kitchen Remodeling Spending by Product, 2007 – 2022

        2. Figure 3-3 | Kitchen Remodeling Spending Growth, 2012 – 2022

      4. 3.4 Kitchen Cabinets

        $812.00

        1. 3.4.1 Kitchen Cabinets: Spending Forecast

          $148.00

          1. Table | Kitchen Remodeling: Cabinets Spending, 2007 – 2022

          2. Figure 3-4 | Product & Installation Costs of Kitchen Cabinets by Type, 2017

        2. 3.4.2 Kitchen Cabinets: Product Sales Forecast

          $153.00

          1. Table | Kitchen Cabinets Remodeling: Product Sales, 2007 – 2022

        3. 3.4.3 Kitchen Cabinets: Product Choices

          $258.00

          1. Figure 3-5 | Characteristics of Kitchen Cabinet Product Types

          2. Figure 3-6 | Characteristics of Kitchen Cabinets by Construction Method

          3. Figure 3-7 | Cabinet Style Comparison: Face-Frame Versus Frameless

          4. Figure 3-8 | Kitchen Cabinet Retail Market Share by Style: Face-Frame Versus Frameless, 2017 – 2022

        4. 3.4.4 Leading Kitchen Cabinets Suppliers

          $114.00

          1. Table | Selected Leading Suppliers of Cabinets for Kitchen Remodeling Projects, 2017

        5. 3.4.5 Kitchen Cabinets: Installation Revenues Forecast

          $138.00

          1. Table | Kitchen Cabinets Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 3-9 | Installation Revenues Share of Kitchen Cabinets Renovation Spending, 2007 – 2022,

      5. 3.5 Kitchen Countertops

        $595.00

        1. 3.5.1 Kitchen Countertops: Spending Forecast

          $122.00

          1. Table | Kitchen Remodeling: Countertops Spending, 2007 – 2022

          2. Figure 3-10 | Product & Installation Costs of Selected Kitchen Countertops by Material, 2017

        2. 3.5.2 Kitchen Countertops: Product Sales Forecast

          $101.00

          1. Table | Kitchen Countertops Remodeling: Product Sales, 2007 – 2022

        3. 3.5.3 Kitchen Countertops: Product Choices

          $99.00

          1. Figure 3-11 | Selected Key Competitive Factors & Growth Forecasts for Kitchen Countertop Materials, 2017 – 2022

        4. 3.5.4 Leading Kitchen Countertops Suppliers

          $98.00

          1. Figure 3-12 | Leading Kitchen Countertop Suppliers for Selected Material Types, 2017

        5. 3.5.5 Kitchen Countertops: Installation Revenues Forecast

          $173.00

          1. Table | Kitchen Countertops Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 3-13 | Installation Revenues Share of Kitchen Countertops Remodeling Spending, 2007 – 2022,

      6. 3.6 Kitchen Plumbing

        $505.00

        1. 3.6.1 Kitchen Plumbing: Spending Forecast

          $118.00

          1. Table | Kitchen Remodeling: Plumbing Spending, 2007 – 2022

          2. Figure 3-14 | Product & Installation Costs of Selected Kitchen Plumbing Products, 2017

        2. 3.6.2 Kitchen Plumbing: Products Sales Forecast

          $213.00

          1. Table | Kitchen Plumbing Remodeling: Product Sales, 2007 – 2022

        3. 3.6.3 Leading Kitchen Plumbing Suppliers

          $82.00

          1. Figure 3-15 | Selected Leading Kitchen Plumbing Suppliers, 2017

        4. 3.6.4 Kitchen Plumbing: Installation Revenues Forecast

          $114.00

          1. Table | Kitchen Plumbing Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 3-16 | Installation Revenues Share of Kitchen Remodeling Plumbing Spending, 2007 – 2022

      7. 3.7 Kitchen Flooring

        $637.00

        1. 3.7.1 Kitchen Flooring: Spending Forecast

          $121.00

          1. Table | Kitchen Remodeling: Flooring Spending, 2007 – 2022

          2. Figure 3-17 | Product & Installation Costs of Selected Kitchen Flooring Materials, 2017

        2. 3.7.2 Kitchen Flooring: Product Sales Forecast

          $94.00

          1. Table | Kitchen Flooring Remodeling: Product Sales, 2007 – 2022

        3. 3.7.3 Kitchen Flooring: Product Choices

          $149.00

          1. Figure 3-18 | Key Competitive Factors & Growth Forecasts for Kitchen Flooring Materials, 2017 – 2022

        4. 3.7.4 New Kitchen Flooring Products

          $120.00

          1. Figure 3-19 | New Product Overview: Multilayer Flooring

        5. 3.7.5 Leading Kitchen Flooring Suppliers

          $82.00

          1. Figure 3-20 | Leading Kitchen Flooring Suppliers by Product Type, 2017

        6. 3.7.6 Kitchen Flooring: Installation Revenues Forecast

          $103.00

          1. Table | Kitchen Flooring Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 3-21 | Installation Revenues Share of Kitchen Flooring Remodeling Spending, 2007 – 2022

      8. 3.8 Kitchen Lighting Fixtures

        $491.00

        1. 3.8.1 Kitchen Lighting Fixtures: Spending Forecast

          $120.00

          1. Table | Kitchen Remodeling: Lighting Fixtures Spending, 2007 – 2022

        2. 3.8.2 Kitchen Lighting Fixtures: Product Sales Forecast

          $112.00

          1. Table | Kitchen Lighting Fixtures Remodeling: Product Sales, 2007 – 2022

        3. 3.8.3 Kitchen Lighting Fixtures: Product Choices

          $82.00

          1. Figure 3-22 | LED Fixtures Share of Kitchen Lighting Fixture Retail Product Sales, 2017 – 2022

        4. 3.8.4 Leading Kitchen Lighting Fixtures Suppliers

          $82.00

        5. 3.8.5 Kitchen Lighting Fixtures: Installation Revenues Forecast

          $108.00

          1. Table | Kitchen Lighting Fixtures Remodeling: Installation Revenues, 2007 – 2022

      9. 3.9 Other Products

        $100.00

        1. Table | Kitchen Remodeling: Other Products Spending, 2007 – 2022

    4. 4 BATHROOM REMODELING

      $3,052.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Key Trends in the US Bathroom Remodeling Market

      2. 4.2 Bathroom Design Trends

        $161.00

        1. Figure 4-2 | Percent of Homeowners Considering a Bathroom Remodeling or Bathroom Addition Project by Age Group, 2017

      3. 4.3 Bathroom Remodeling Spending Forecast

        $128.00

        1. Table | Bathroom Remodeling Spending by Product, 2007 – 2022

        2. Figure 4-3 | Bathroom Remodeling Spending Growth, 2012 – 2022

      4. 4.4 Bathroom Cabinets

        $435.00

        1. 4.4.1 Bathroom Cabinets: Spending Forecast

          $122.00

          1. Table | Bathroom Remodeling: Cabinets Spending, 2007 – 2022

          2. Figure 4-4 | Product & Installation Costs of Selected Bathroom Cabinets by Type, 2017

        2. 4.4.2 Bathroom Cabinets: Product Sales Forecast

          $104.00

          1. Table | Bathroom Cabinets Remodeling: Product Sales, 2007 – 2022

        3. 4.4.3 Bathroom Cabinets: Product Choices

          $82.00

          1. Figure 4-5 | Bathroom Cabinet Product Characteristics

        4. 4.4.4 Leading Bathroom Cabinets Suppliers

          $82.00

        5. 4.4.5 Bathroom Cabinets: Installation Revenues Forecast

          $98.00

          1. Table | Bathroom Cabinets Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 4-6 | Installation Revenues Share of Bathroom Cabinets Remodeling Spending, 2007 – 2022

      5. 4.5 Bathroom Countertops

        $493.00

        1. 4.5.1 Bathroom Countertops: Spending Forecast

          $119.00

          1. Table | Bathroom Remodeling: Countertops Spending, 2007 – 2022

          2. Figure 4-7 | Product & Installation Costs of Selected Bathroom Countertops by Material, 2017

        2. 4.5.2 Bathroom Countertops: Products Sales Forecast

          $104.00

          1. Table | Bathroom Countertops Remodeling: Product Sales, 2007 – 2022

        3. 4.5.3 Bathroom Countertops: Product Choices

          $87.00

          1. Figure 4-8 | Key Competitive Factors & Growth Forecasts for Selected Bathroom Countertop Materials, 2017 – 2022

        4. 4.5.4 Leading Bathroom Countertops Suppliers

          $82.00

          1. Figure 4-9 | Leading Bathroom Countertop Suppliers for Selected Material Types, 2017

        5. 4.5.5 Bathroom Countertops: Installation Revenues Forecast

          $126.00

          1. Table | Bathroom Countertops Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 4-10 | Installation Revenues Share of Bathroom Countertop Remodeling Spending, 2007 – 2022

      6. 4.6 Bathroom Plumbing

        $736.00

        1. 4.6.1 Bathroom Plumbing: Spending Forecast

          $155.00

          1. Table | Bathroom Remodeling: Plumbing Spending, 2007 – 2022

          2. Figure 4-11 | Product & Installation Costs of Selected Bathroom Plumbing Products, 2017

        2. 4.6.2 Bathroom Plumbing: Products Sales Forecast

          $384.00

          1. Table | Bathroom Plumbing Remodeling: Product Sales, 2007 – 2022

          2. Figure 4-12 | Bathroom Plumbing Product Retail Sales Gains by Product Type, 2017 – 2022

          3. Figure 4-13 | Bathroom Fixtures Sales Share by Product Type, 2017 & 2022

          4. Figure 4-14 | Bathroom Plumbing Fixtures Sales Gains by Type, 2017 – 2022

          5. Figure 4-15 | Behind the Wall Bathroom Plumbing: Market Share by Pipe Material, 2012 & 2022

        3. 4.6.3 Leading Bathroom Plumbing Suppliers

          $82.00

          1. Figure 4-16 | Selected Leading Bathroom Plumbing Suppliers, 2017

        4. 4.6.4 Bathroom Plumbing: Installation Revenues Forecast

          $119.00

          1. Table | Bathroom Plumbing Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 4-17 | Installation Revenues Share of Bathroom Remodeling Plumbing Spending, 2007 – 2022

      7. 4.7 Bathroom Flooring

        $547.00

        1. 4.7.1 Bathroom Flooring: Spending Forecast

          $130.00

          1. Table | Bathroom Remodeling: Flooring Spending, 2007 – 2022

          2. Figure 4-18 | Product & Installation Costs of Selected Bathroom Flooring Materials, 2017

        2. 4.7.2 Bathroom Flooring: Product Sales Forecast

          $91.00

          1. Table | Bathroom Flooring Remodeling: Product Sales, 2007 – 2022

        3. 4.7.3 Bathroom Flooring: Product Choices

          $115.00

          1. Figure 4-19 | Key Competitive Factors & Growth Forecasts for Bathroom Flooring Materials, 2017 – 2022

        4. 4.7.4 Leading Bathroom Flooring Suppliers

          $88.00

          1. Table | Selected Leading Bathroom Flooring Suppliers, 2017

        5. 4.7.5 Bathroom Flooring: Installation Revenues Forecast

          $122.00

          1. Table | Bathroom Flooring Remodeling: Installation Revenues, 2007 – 2022

          2. Figure 4-20 | Installation Revenues Share of Bathroom Flooring Remodeling Spending, 2007 – 2022

      8. 4.8 Bathroom Lighting Fixtures

        $408.00

        1. 4.8.1 Bathroom Lighting Fixtures: Spending Forecast

          $112.00

          1. Table | Bathroom Remodeling: Lighting Fixtures Spending, 2007 – 2022

        2. 4.8.2 Bathroom Lighting Fixtures: Product Sales Forecast

          $82.00

          1. Table | Bathroom Lighting Fixtures Remodeling: Product Sales, 2007 – 2022

        3. 4.8.3 Bathroom Lighting Fixtures: Product Choices

          $102.00

          1. Figure 4-21 | Product Characteristics of Selected Bathroom Lighting Fixtures

        4. 4.8.4 Leading Bathroom Lighting Fixtures Suppliers

          $82.00

        5. 4.8.5 Bathroom Lighting Fixtures: Installation Revenues Forecast

          $82.00

          1. Table | Bathroom Lighting Fixtures Remodeling: Installation Revenues, 2007 – 2022

      9. 4.9 Other Products

        $95.00

        1. Table | Bathroom Remodeling: Other Products Spending, 2007 – 2022

    5. 5 INDUSTRY STRUCTURE

      $2,765.00

      1. 5.1 Key Findings

        $82.00

      2. 5.2 Industry Composition

        $156.00

      3. 5.3 Competitive Strategies & Marketing Channels

        $423.00

        1. 5.3.1 Competitive Strategies & Marketing Channels Overview

          $82.00

        2. 5.3.2 Rising Use of the Internet for Design Inspiration

          $82.00

        3. 5.3.3 Diversification of Kitchen & Bathroom Remodeling Professionals

          $82.00

        4. 5.3.4 Broadening Reach of Big-Box Retailers

          $82.00

        5. 5.3.5 New Product Introductions

          $82.00

        6. 5.3.6 Advertising & Product Placement on Television Shows & Other Media

          $82.00

      4. 5.4 Distribution Channels

        $459.00

        1. 5.4.1 Distribution Channels Overview

          $82.00

        2. 5.4.2 Kitchen & Bathroom Remodeling Specialists

          $97.00

        3. 5.4.3 Supply Houses

          $82.00

        4. 5.4.4 Independent Contractors

          $86.00

        5. 5.4.5 Big-Box Retailers

          $108.00

        6. 5.4.6 The Internet

          $82.00

      5. 5.5 The Role of DIY Consumers in Kitchen & Bathroom Remodeling

        $99.00

        1. Figure 5-1 | Share of Spending on Selected Kitchen & Bathroom Renovations Performed by DIY Homeowners, 2017

      6. 5.6 List of Industry Participants

        $1,555.00

    6. 6 APPENDIX

      $2,220.00

      1. 6.1 Scope

        $107.00

      2. 6.2 Methodology

        $82.00

      3. 6.3 Sources

        $228.00

        1. Table | Relevant Industry Codes

      4. 6.4 Related Freedonia Group Studies

        $82.00

      5. 6.5 Definitions

        $82.00

      6. 6.6 Abbreviations

        $82.00

        1. Table | Abbreviations Used in Study

      7. 6.7 Macroeconomic Assumptions

        $1,637.00

        1. 6.7.1 Economic Environment

          $187.00

          1. Table | Macroeconomic Indicators, 2007 – 2022

          2. Figure 6-1 | Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005 Average

        2. 6.7.2 Demographic Trends

          $201.00

          1. Table | Population & Households, 2007 – 2022

          2. Figure 6-2 | Annual Population Growth, 2002 – 2017

        3. 6.7.3 Consumer Spending

          $151.00

          1. Table | Personal Consumption Expenditures, 2007 – 2022

        4. 6.7.4 Consumer Financing

          $203.00

          1. Table | Consumer Financing Environment, 2007 – 2017

        5. 6.7.5 Building Construction

          $106.00

          1. Table | Building Construction Expenditures, 2007 – 2022

        6. 6.7.6 Residential Building Construction

          $118.00

          1. Table | Residential Building Construction Expenditures, 2007 – 2022

        7. 6.7.7 Housing Starts

          $180.00

          1. Table | New Housing Indicators, 2007 – 2022

          2. Figure 6-3 | New Housing Square Footage by Housing Type, 2002 – 2017

        8. 6.7.8 Housing Stock

          $128.00

          1. Table | Housing Stock by Type, 2007 – 2022

          2. Figure 6-4 | Housing Stock by Year of Construction, 2017

        9. 6.7.9 Residential Improvements & Repairs

          $352.00

          1. Table | Residential Improvement & Repair Expenditures, 2007 – 2022

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