Lawn & Garden Consumables

10th Edition

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This report covers the US market for lawn and garden consumables, which include packaged consumable products used in the maintenance of turf, gardens, borders, and other outside areas. Service revenues, bulk items, agricultural products, household insecticides, equipment, live goods such as saplings, seedlings and mature plants, and manufactured hard goods such as bricks and pavers are excluded from the scope of this study.

Products

Lawn and garden consumable products covered in the scope of this study include:

fertilizers: solid (dry), including granules, powders, spikes; liquids
pesticides: herbicides (selective or nonselective; pre-emergent or post-emergent), insecticides, fungicides, rodenticides, animal repellents
growing media: packaged soil (potting soil, garden soil, top soil, planting mix, soilless potting mixes), and soil amendments (bark, charcoal, compost, humus, limestone, manure, peat, perlite, sand, sphagnum peat moss, and vermiculite)
seeds: grass and turf, ornamentals, other seeds
mulch and other ground covers: wood mulch and chips (conventional and colored), rubber mulch, other mulch and ground coverings
other lawn and garden consumables: growth regulators, pH controls, stump removers, and biostimulants

Markets

Demand for lawn and garden consumables is also broken out by market, including:

residential
golf courses
government and institutional
commercial and industrial
commercial nurseries and garden centers, and other markets such as sod farms, cemeteries, and turf areas in privately owned sports venues

Distribution Channels

The report presents retail-level sales, broken out by the following distribution channels:

home centers
mass merchandisers
garden centers
mail order/internet
hardware and feed stores

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Historical Market Trends

Lawn & Garden Market Overview

End Users

DIY vs. DIFM Trends

Demand by End User

Consumer/DIY

Lawn Care & Landscaping Service Firms

Other Professional End Users

International Activity & Foreign Trade

Global Demand

Foreign Trade

Major Opportunities for Growth

FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

Pricing Trends

Raw Materials

Consumer Trends

Regulatory Issues

Pesticides

Fertilizers & Other Lawn & Garden Consumables

Environmental Trends & Issues

Climate & Seasonality

Water Conservation

Native Plants & Organic Gardening

Wildlife Conservation & Pollinator-Friendly Gardens

Homeownership, Urbanization, & Outdoor Living

Demographic Trends

Urban Green Spaces & Park Investment

MARKETS

Key Findings

Lawn & Garden Consumable Demand by Market

Residential

Demand by Product

Consumer/DIY vs. Professional

Golf Courses

Government & Institutional

Commercial & Industrial

Other Markets

PRODUCTS

Key Findings

Lawn & Garden Consumable Demand by Product

Fertilizers

Demand by Application & Market

Demand by Media

Organic Fertilizers

Pesticides

Demand by Application

Demand by Type

Herbicides

Product Description

Demand by Market

Suppliers

Insecticides

Other Pesticides

Organic Pesticides

Growing Media

Demand by Market & Application

Demand by Type

Packaged Soil

Soil Amendments (Compost, Peat, Perlite, & Other)

Scope & Product Description

Demand by Type

Suppliers

Seeds

Demand by Market

Demand by Type (Grass, Turf, Ornamental, & Other Seeds)

Suppliers

Mulch & Other Ground Coverings

Product Description

Demand by Market

Demand by Type

Other Lawn & Garden Consumables

Scope & Product Description

Demand by Market

CONSUMER INSIGHTS & TRENDS

Key Findings

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Homeownership Trends: Annual Household Income

Homeownership Trends: Age Brackets

Prevalence of Outdoor Spaces at Home

Size of Owned Land Around Home

Gardening Participation

Types & Locations of Plants Grown

Growing Plants by Age Bracket

Millennials & Generation Xers More Likely to Grow Vegetables, Herbs, & Fruit

Lawn & Garden Consumables Purchases

Purchases by Product

Preference for Organic Consumables by Age Bracket

Priorities When Purchasing Lawn & Garden Consumables

Sources of Information Used When Making Purchasing Decisions

Pesticide & Herbicide Preferences

Organic & Environmental Preferences

Lawn & Garden Maintenance

Consumer Attitudes About Lawn & Garden Care

RETAIL SALES & DISTRIBUTION CHANNELS

Key Findings

Retail vs. Professional Distribution

Retail Sales by Product

Retail Sales by End User

Retail Distribution

Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet

Home Centers

Mass Merchandisers

Garden Centers

Mail Order/Internet

Other Retail Distribution

Professional Market Distribution

Distribution by Market

Direct Sales

Professional Service Firms

Agricultural Chemical Distributors

Other Professional Market Distribution

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Overall Market Share

Consumer Products

Professional Products

Industry Restructuring

Competitive Strategies

Consumer vs. Professional Markets

Brand Name Recognition

Brand Names & Private Label Names

Licensing Brand Names to Complementary Products

Packaging

Product Line Expansion

Product Focus

Cooperative Agreements

Marketing

Conventional Advertising

Strategic Media Partnerships

Internet

Other Marketing

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Housing Stock

Regional Population & Housing Starts

List of Tables

OVERVIEW

Table 2-1 | Lawn & Garden Consumable Market, 2008 - 2018

Table 2-2 | Lawn & Garden Product Demand by End User & Product, 2008 - 2023 (billion dollars)

Table 2-3 | Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)

Table 2-4 | Growth Opportunities in Lawn & Garden Consumables

FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

Table 3-1 | Lawn & Garden Consumables Pricing Trends, 2008 - 2023 (dollars per pound)

Table 3-2 | Lawn & Garden Chemical Raw Materials Demand, 2008 - 2023 (million pounds)

Table 3-3 | Consumer Trends Affecting Lawn & Garden Consumables

Table 3-4 | State Lawn & Garden Fertilizer Regulations

MARKETS

Table 4-1 | Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)

Table 4-2 | Residential Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-3 | Residential Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)

Table 4-4 | Golf Course Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-5 | Government & Institutional Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-6 | Commercial & Industrial Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 4-7 | Demand for Lawn & Garden Consumables in Other Markets by Product, 2008 - 2023 (million dollars)

PRODUCTS

Table 5-1 | Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)

Table 5-2 | Lawn & Garden Fertilizer Demand by Application & Market, 2008 - 2023 (million dollars)

Table 5-3 | Lawn & Garden Fertilizer Demand by Media, 2008 - 2023 (million dollars)

Table 5-4 | Organic Lawn & Garden Fertilizer Demand, 2008 - 2023 (million dollars)

Table 5-5 | Lawn & Garden Pesticide Demand by Application, 2008 - 2023 (million dollars)

Table 5-6 | Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)

Table 5-7 | Lawn & Garden Herbicide Demand by Market, 2008 - 2023 (million dollars)

Table 5-8 | Lawn & Garden Insecticide Demand by Market, 2008 - 2023 (million dollars)

Table 5-9 | Other Lawn & Garden Pesticide Demand by Market & Type, 2008 - 2023 (million dollars)

Table 5-10 | Organic Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)

Table 5-11 | Lawn & Garden Growing Media Demand by Application & Market, 2008 - 2023 (million dollars)

Table 5-12 | Lawn & Garden Growing Media Demand by Type, 2008 - 2023 (million dollars)

Table 5-13 | Lawn & Garden Packaged Soil Demand by Type, 2008 - 2023 (million dollars)

Table 5-14 | Lawn & Garden Soil Amendments Demand by Type, 2008 - 2023 (million dollars)

Table 5-15 | Lawn & Garden Seed Demand by Market, 2008 - 2023 (million dollars)

Table 5-16 | Lawn & Garden Seed Demand by Type, 2008 - 2023 (million dollars)

Table 5-17 | Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2008 - 2023 (million dollars)

Table 5-18 | Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2008 - 2023 (million dollars)

Table 5-19 | Other Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)

CONSUMER INSIGHTS & TRENDS

Table 6-1 | Home Ownership & Rentals in the US, 2008 - 2018 (percent)

Table 6-2 | Home Ownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)

Table 6-3 | Presence of a Lawn, Garden, or Outdoor Space at Home, 2019 (percent)

Table 6-4 | Share of Households That Own Land Around the Home by Size of Land, 2008 - 2018 (percent)

Table 6-5 | Lawn & Garden Consumables Purchases in the Last 12 Months by Consumers Who Grow Plants, 2019 (percent & responses)

Table 6-6 | Most Helpful Source of Information When Making Lawn & Garden Supplies Purchases, 2019 (response & percent)

Table 6-7 | Secondary Source of Information When Making Lawn & Garden Consumables Purchases, 2019 (response & percent)

Table 6-8 | Who Performs Lawn & Garden Maintenance at Your Home, 2019 (response & percent)

Table 6-9 | Who Performs Lawn & Garden Maintenance at Your Home by Area, 2019 (percent)

RETAIL SALES & DISTRIBUTION CHANNELS

Table 7-1 | Lawn & Garden Consumables Sales by Distribution Channel, 2008 - 2023 (million dollars)

Table 7-2 | Lawn & Garden Consumables Retail Sales by Product, 2008 - 2023 (million dollars)

Table 7-3 | Lawn & Garden Consumables Retail Sales by End User, 2008 - 2023 (million dollars)

Table 7-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)

Table 7-5 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)

INDUSTRY STRUCTURE

Table 8-1 | US Lawn & Garden Consumables Sales by Company, 2018 (million dollars)

Table 8-2 | Selected Mergers & Acquisitions

Table 8-3 | Lawn & Garden Consumables - Key Private Label Brands

Table 8-4 | Selected Cooperative Agreements

APPENDIX

Table 9-1 | Relevant Industry Codes

Table 9-2 | Relevant HS Codes

Table 9-3 | Abbreviations & Acronyms Used in Study

Table 9-4 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)

Table 9-5 | Population & Households, 2008 - 2023 (million persons)

Table 9-6 | Personal Consumption Expenditures, 2008 - 2023 (billion dollars)

Table 9-7 | Housing Stock by Type, 2008 - 2023 (million units)

Table 9-8 | Population by Region & Subregion, 2008 - 2023 (million people)

Table 9-9 | Single Family Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)

Table 9-10 | Multifamily Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)

List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | US Lawn & Garden Consumables Market

OVERVIEW

Figure 2-1 | US Lawn & Garden Consumables Market Trends

FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

Figure 3-1 | Urban Dwellers Percent of Total US Population, 2000 - 2023

MARKETS

Figure 4-1 | Key Trends in US Lawn & Garden Consumables Markets

Figure 4-2 | Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (billion dollars)

Figure 4-3 | Residential Market: Consumer/DIY vs. Professional Products

Figure 4-4 | Golf Course Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

Figure 4-5 | Government & Institutional Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

Figure 4-6 | Commercial & Industrial Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

Figure 4-7 | Other Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

PRODUCTS

Figure 5-1 | Key Trends in US Lawn & Garden Consumable Products

Figure 5-2 | Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (billion dollars)

Figure 5-3 | Lawn & Garden Fertilizer Demand Growth by Market, 2018 - 2023 (billion dollars)

Figure 5-4 | Fertilizers: Key Demand Drivers

Figure 5-5 | Lawn & Garden Pesticide Demand Growth by Application, 2018 - 2023 (billion dollars)

Figure 5-6 | Pesticides: Key Demand Drivers

Figure 5-7 | Growing Media: Key Demand Drivers

Figure 5-8 | Lawn & Garden Packaged Soil Demand Growth by Type, 2018 - 2023 (million dollars)

Figure 5-9 | Lawn & Garden Seed Demand Growth by Market, 2018 - 2023 (million dollars)

Figure 5-10 | Seeds: Key Demand Drivers

Figure 5-11 | Lawn & Garden Mulch & Other Ground Covering Demand Growth by Market, 2018 - 2023 (million dollars)

Figure 5-12 | Mulch & Other Ground Coverings: Key Demand Drivers

Figure 5-13 | Other Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (million dollars)

CONSUMER INSIGHTS & TRENDS

Figure 6-1 | Key Consumer Insights & Retail Trends in Lawn & Garden Consumables

Figure 6-2 | Home Ownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)

Figure 6-3 | Location of Plants Grown, 2019 (percent)

Figure 6-4 | Types of Plants Grown, 2019 (percent)

Figure 6-5 | Do You Grow Plants by Age Bracket, 2019 (percent)

Figure 6-6 | Types of Plants Grown by Age Bracket, 2019 (percent)

Figure 6-7 | Organic Consumables Purchases by Age Bracket, 2019 (percent)

Figure 6-8 | Consumer Priorities When Purchasing Lawn & Garden Consumables, 2019 (percent)

Figure 6-9 | Pesticide & Herbicide Preferences of Consumers Who Grow Plants, 2019 (percent)

Figure 6-10 | Organic Preferences of Consumers Who Grow Plants, 2019 (percent)

Figure 6-11 | Environmental Preferences of Consumers with a Lawn, Garden, or Outdoor Space, 2019 (percent)

Figure 6-12 | Consumer Attitudes About Lawn & Garden Care, 2019 (percent)

RETAIL SALES & DISTRIBUTION CHANNELS

Figure 7-1 | Key Trends in the Distribution of Lawn & Garden Consumables

Figure 7-2 | Total Retail Markup by Product, 2018 (billion dollars)

Figure 7-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)

Figure 7-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent)

Figure 7-5 | Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)

Figure 7-6 | Professional Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)

INDUSTRY STRUCTURE

Figure 8-1 | US Lawn & Garden Consumables Market Share, 2018 (billion dollars)

Figure 8-2 | US Consumer Lawn & Garden Consumables Market Share, 2018 (billion dollars)

Figure 8-3 | Consumer Lawn & Garden Consumables: Leading Supplier

Figure 8-4 | Consumer Lawn & Garden Consumables: Second Leading Supplier

Figure 8-5 | Consumer Lawn & Garden Consumables: Third Leading Supplier

Figure 8-6 | Consumer Lawn & Garden Consumables: Fourth Leading Supplier

Figure 8-7 | US Professional Lawn & Garden Consumables Market Share, 2018 (billion dollars)

Figure 8-8 | Professional Lawn & Garden Consumables: Leading Supplier

Figure 8-9 | Professional Lawn & Garden Consumables: Second Leading Supplier

Figure 8-10 | Professional Lawn & Garden Consumables: Third Leading Supplier

Figure 8-11 | Professional Lawn & Garden Consumables: Fourth Leading Supplier

Figure 8-12 | Examples of Products Licensed Under the Scotts & Miracle-Gro Brands

APPENDIX

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2003 - 2018 (percent)

Figure 9-3 | Housing Stock by Year of Construction, 2018 (percent)