Table of Contents
EXECUTIVE SUMMARY
OVERVIEW
Key Findings
Historical Market Trends
Lawn & Garden Market Overview
End Users
DIY vs. DIFM Trends
Demand by End User
Consumer/DIY
Lawn Care & Landscaping Service Firms
Other Professional End Users
International Activity & Foreign Trade
Global Demand
Foreign Trade
Major Opportunities for Growth
FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND
Pricing Trends
Raw Materials
Consumer Trends
Regulatory Issues
Pesticides
Fertilizers & Other Lawn & Garden Consumables
Environmental Trends & Issues
Climate & Seasonality
Water Conservation
Native Plants & Organic Gardening
Wildlife Conservation & Pollinator-Friendly Gardens
Homeownership, Urbanization, & Outdoor Living
Demographic Trends
Urban Green Spaces & Park Investment
MARKETS
Key Findings
Lawn & Garden Consumable Demand by Market
Residential
Demand by Product
Consumer/DIY vs. Professional
Golf Courses
Government & Institutional
Commercial & Industrial
Other Markets
PRODUCTS
Key Findings
Lawn & Garden Consumable Demand by Product
Fertilizers
Demand by Application & Market
Demand by Media
Organic Fertilizers
Pesticides
Demand by Application
Demand by Type
Herbicides
Product Description
Demand by Market
Suppliers
Insecticides
Other Pesticides
Organic Pesticides
Growing Media
Demand by Market & Application
Demand by Type
Packaged Soil
Soil Amendments (Compost, Peat, Perlite, & Other)
Scope & Product Description
Demand by Type
Suppliers
Seeds
Demand by Market
Demand by Type (Grass, Turf, Ornamental, & Other Seeds)
Suppliers
Mulch & Other Ground Coverings
Product Description
Demand by Market
Demand by Type
Other Lawn & Garden Consumables
Scope & Product Description
Demand by Market
CONSUMER INSIGHTS & TRENDS
Key Findings
Homeownership Trends
Homeownership Trends: Ownership vs. Rentals
Homeownership Trends: Annual Household Income
Homeownership Trends: Age Brackets
Prevalence of Outdoor Spaces at Home
Size of Owned Land Around Home
Gardening Participation
Types & Locations of Plants Grown
Growing Plants by Age Bracket
Millennials & Generation Xers More Likely to Grow Vegetables, Herbs, & Fruit
Lawn & Garden Consumables Purchases
Purchases by Product
Preference for Organic Consumables by Age Bracket
Priorities When Purchasing Lawn & Garden Consumables
Sources of Information Used When Making Purchasing Decisions
Pesticide & Herbicide Preferences
Organic & Environmental Preferences
Lawn & Garden Maintenance
Consumer Attitudes About Lawn & Garden Care
RETAIL SALES & DISTRIBUTION CHANNELS
Key Findings
Retail vs. Professional Distribution
Retail Sales by Product
Retail Sales by End User
Retail Distribution
Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet
Home Centers
Mass Merchandisers
Garden Centers
Mail Order/Internet
Other Retail Distribution
Professional Market Distribution
Distribution by Market
Direct Sales
Professional Service Firms
Agricultural Chemical Distributors
Other Professional Market Distribution
INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Overall Market Share
Consumer Products
Professional Products
Industry Restructuring
Competitive Strategies
Consumer vs. Professional Markets
Brand Name Recognition
Brand Names & Private Label Names
Licensing Brand Names to Complementary Products
Packaging
Product Line Expansion
Product Focus
Cooperative Agreements
Marketing
Conventional Advertising
Strategic Media Partnerships
Internet
Other Marketing
List of Industry Participants
APPENDIX
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Consumer Spending
Housing Stock
Regional Population & Housing Starts
List of Tables
OVERVIEW
Table 2-1 | Lawn & Garden Consumable Market, 2008 - 2018
Table 2-2 | Lawn & Garden Product Demand by End User & Product, 2008 - 2023 (billion dollars)
Table 2-3 | Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)
Table 2-4 | Growth Opportunities in Lawn & Garden Consumables
FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND
Table 3-1 | Lawn & Garden Consumables Pricing Trends, 2008 - 2023 (dollars per pound)
Table 3-2 | Lawn & Garden Chemical Raw Materials Demand, 2008 - 2023 (million pounds)
Table 3-3 | Consumer Trends Affecting Lawn & Garden Consumables
Table 3-4 | State Lawn & Garden Fertilizer Regulations
MARKETS
Table 4-1 | Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)
Table 4-2 | Residential Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-3 | Residential Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)
Table 4-4 | Golf Course Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-5 | Government & Institutional Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-6 | Commercial & Industrial Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 4-7 | Demand for Lawn & Garden Consumables in Other Markets by Product, 2008 - 2023 (million dollars)
PRODUCTS
Table 5-1 | Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
Table 5-2 | Lawn & Garden Fertilizer Demand by Application & Market, 2008 - 2023 (million dollars)
Table 5-3 | Lawn & Garden Fertilizer Demand by Media, 2008 - 2023 (million dollars)
Table 5-4 | Organic Lawn & Garden Fertilizer Demand, 2008 - 2023 (million dollars)
Table 5-5 | Lawn & Garden Pesticide Demand by Application, 2008 - 2023 (million dollars)
Table 5-6 | Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)
Table 5-7 | Lawn & Garden Herbicide Demand by Market, 2008 - 2023 (million dollars)
Table 5-8 | Lawn & Garden Insecticide Demand by Market, 2008 - 2023 (million dollars)
Table 5-9 | Other Lawn & Garden Pesticide Demand by Market & Type, 2008 - 2023 (million dollars)
Table 5-10 | Organic Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)
Table 5-11 | Lawn & Garden Growing Media Demand by Application & Market, 2008 - 2023 (million dollars)
Table 5-12 | Lawn & Garden Growing Media Demand by Type, 2008 - 2023 (million dollars)
Table 5-13 | Lawn & Garden Packaged Soil Demand by Type, 2008 - 2023 (million dollars)
Table 5-14 | Lawn & Garden Soil Amendments Demand by Type, 2008 - 2023 (million dollars)
Table 5-15 | Lawn & Garden Seed Demand by Market, 2008 - 2023 (million dollars)
Table 5-16 | Lawn & Garden Seed Demand by Type, 2008 - 2023 (million dollars)
Table 5-17 | Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2008 - 2023 (million dollars)
Table 5-18 | Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2008 - 2023 (million dollars)
Table 5-19 | Other Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)
CONSUMER INSIGHTS & TRENDS
Table 6-1 | Home Ownership & Rentals in the US, 2008 - 2018 (percent)
Table 6-2 | Home Ownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)
Table 6-3 | Presence of a Lawn, Garden, or Outdoor Space at Home, 2019 (percent)
Table 6-4 | Share of Households That Own Land Around the Home by Size of Land, 2008 - 2018 (percent)
Table 6-5 | Lawn & Garden Consumables Purchases in the Last 12 Months by Consumers Who Grow Plants, 2019 (percent & responses)
Table 6-6 | Most Helpful Source of Information When Making Lawn & Garden Supplies Purchases, 2019 (response & percent)
Table 6-7 | Secondary Source of Information When Making Lawn & Garden Consumables Purchases, 2019 (response & percent)
Table 6-8 | Who Performs Lawn & Garden Maintenance at Your Home, 2019 (response & percent)
Table 6-9 | Who Performs Lawn & Garden Maintenance at Your Home by Area, 2019 (percent)
RETAIL SALES & DISTRIBUTION CHANNELS
Table 7-1 | Lawn & Garden Consumables Sales by Distribution Channel, 2008 - 2023 (million dollars)
Table 7-2 | Lawn & Garden Consumables Retail Sales by Product, 2008 - 2023 (million dollars)
Table 7-3 | Lawn & Garden Consumables Retail Sales by End User, 2008 - 2023 (million dollars)
Table 7-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)
Table 7-5 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)
INDUSTRY STRUCTURE
Table 8-1 | US Lawn & Garden Consumables Sales by Company, 2018 (million dollars)
Table 8-2 | Selected Mergers & Acquisitions
Table 8-3 | Lawn & Garden Consumables - Key Private Label Brands
Table 8-4 | Selected Cooperative Agreements
APPENDIX
Table 9-1 | Relevant Industry Codes
Table 9-2 | Relevant HS Codes
Table 9-3 | Abbreviations & Acronyms Used in Study
Table 9-4 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)
Table 9-5 | Population & Households, 2008 - 2023 (million persons)
Table 9-6 | Personal Consumption Expenditures, 2008 - 2023 (billion dollars)
Table 9-7 | Housing Stock by Type, 2008 - 2023 (million units)
Table 9-8 | Population by Region & Subregion, 2008 - 2023 (million people)
Table 9-9 | Single Family Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)
Table 9-10 | Multifamily Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)
List of Figures
EXECUTIVE SUMMARY
Figure 1-1 | US Lawn & Garden Consumables Market
OVERVIEW
Figure 2-1 | US Lawn & Garden Consumables Market Trends
FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND
Figure 3-1 | Urban Dwellers Percent of Total US Population, 2000 - 2023
MARKETS
Figure 4-1 | Key Trends in US Lawn & Garden Consumables Markets
Figure 4-2 | Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (billion dollars)
Figure 4-3 | Residential Market: Consumer/DIY vs. Professional Products
Figure 4-4 | Golf Course Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
Figure 4-5 | Government & Institutional Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
Figure 4-6 | Commercial & Industrial Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
Figure 4-7 | Other Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
PRODUCTS
Figure 5-1 | Key Trends in US Lawn & Garden Consumable Products
Figure 5-2 | Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (billion dollars)
Figure 5-3 | Lawn & Garden Fertilizer Demand Growth by Market, 2018 - 2023 (billion dollars)
Figure 5-4 | Fertilizers: Key Demand Drivers
Figure 5-5 | Lawn & Garden Pesticide Demand Growth by Application, 2018 - 2023 (billion dollars)
Figure 5-6 | Pesticides: Key Demand Drivers
Figure 5-7 | Growing Media: Key Demand Drivers
Figure 5-8 | Lawn & Garden Packaged Soil Demand Growth by Type, 2018 - 2023 (million dollars)
Figure 5-9 | Lawn & Garden Seed Demand Growth by Market, 2018 - 2023 (million dollars)
Figure 5-10 | Seeds: Key Demand Drivers
Figure 5-11 | Lawn & Garden Mulch & Other Ground Covering Demand Growth by Market, 2018 - 2023 (million dollars)
Figure 5-12 | Mulch & Other Ground Coverings: Key Demand Drivers
Figure 5-13 | Other Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (million dollars)
CONSUMER INSIGHTS & TRENDS
Figure 6-1 | Key Consumer Insights & Retail Trends in Lawn & Garden Consumables
Figure 6-2 | Home Ownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)
Figure 6-3 | Location of Plants Grown, 2019 (percent)
Figure 6-4 | Types of Plants Grown, 2019 (percent)
Figure 6-5 | Do You Grow Plants by Age Bracket, 2019 (percent)
Figure 6-6 | Types of Plants Grown by Age Bracket, 2019 (percent)
Figure 6-7 | Organic Consumables Purchases by Age Bracket, 2019 (percent)
Figure 6-8 | Consumer Priorities When Purchasing Lawn & Garden Consumables, 2019 (percent)
Figure 6-9 | Pesticide & Herbicide Preferences of Consumers Who Grow Plants, 2019 (percent)
Figure 6-10 | Organic Preferences of Consumers Who Grow Plants, 2019 (percent)
Figure 6-11 | Environmental Preferences of Consumers with a Lawn, Garden, or Outdoor Space, 2019 (percent)
Figure 6-12 | Consumer Attitudes About Lawn & Garden Care, 2019 (percent)
RETAIL SALES & DISTRIBUTION CHANNELS
Figure 7-1 | Key Trends in the Distribution of Lawn & Garden Consumables
Figure 7-2 | Total Retail Markup by Product, 2018 (billion dollars)
Figure 7-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)
Figure 7-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent)
Figure 7-5 | Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)
Figure 7-6 | Professional Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)
INDUSTRY STRUCTURE
Figure 8-1 | US Lawn & Garden Consumables Market Share, 2018 (billion dollars)
Figure 8-2 | US Consumer Lawn & Garden Consumables Market Share, 2018 (billion dollars)
Figure 8-3 | Consumer Lawn & Garden Consumables: Leading Supplier
Figure 8-4 | Consumer Lawn & Garden Consumables: Second Leading Supplier
Figure 8-5 | Consumer Lawn & Garden Consumables: Third Leading Supplier
Figure 8-6 | Consumer Lawn & Garden Consumables: Fourth Leading Supplier
Figure 8-7 | US Professional Lawn & Garden Consumables Market Share, 2018 (billion dollars)
Figure 8-8 | Professional Lawn & Garden Consumables: Leading Supplier
Figure 8-9 | Professional Lawn & Garden Consumables: Second Leading Supplier
Figure 8-10 | Professional Lawn & Garden Consumables: Third Leading Supplier
Figure 8-11 | Professional Lawn & Garden Consumables: Fourth Leading Supplier
Figure 8-12 | Examples of Products Licensed Under the Scotts & Miracle-Gro Brands
APPENDIX
Figure 9-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)
Figure 9-2 | Annual Population Growth, 2003 - 2018 (percent)
Figure 9-3 | Housing Stock by Year of Construction, 2018 (percent)
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