Outdoor Kitchens

The Outdoor Kitchen Equipment Market Presents New Opportunities for Suppliers of Grills & Related Items

Outdoor Kitchen Equipment

As a relatively undeveloped market, there is ample opportunity for gains as consumer interest in outdoor living encourages new installations of outdoor kitchens to facilitate outdoor cooking and entertaining. Both new installations and upgrades to existing outdoor kitchens will accelerate, with basic, mass-market products broadening the consumer base and high-end add-ons providing outdoor kitchen owners a way to impress their guests with high-quality upgrades.

Key Findings in the Outdoor Kitchen Study:

Outdoor Living Activities Drive Outdoor Kitchen Installations

The concept of outdoor living increasingly entails a lifestyle of regularly cooking and entertaining outdoors, along with the amenities to make it convenient. For many homeowners, the traditional backyard barbecue setup – a grill cart, portable coolers, and folding tables – will no longer suffice, while an outdoor kitchen can provide all of the functionality and style of an indoor kitchen.

Companies operating in related markets – such as the larger outdoor living market (e.g., grills, outdoor furniture, fire features) and indoor kitchen fixtures (e.g., cooking appliances, refrigeration and cooling, sinks and faucets) – can extend their capabilities and brand reputation to compete in the growing market for outdoor kitchen equipment.

Mass-Market Products Will Broaden the Consumer Base

Whereas the outdoor kitchen has traditionally been an upscale, niche amenity, suppliers increasingly offer more affordable versions of the equipment. Prefabricated islands and modular systems are simplifying the process of installing an outdoor kitchen, which makes it easier for consumers to buy in and reduces the costs involved in enlisting the help of professional designers and contractors. These mass-market alternatives to the traditionally high-end product offerings of the outdoor kitchen industry will significantly expand the consumer base and overall sales.

High-End Add-Ons and Upgrades Will Benefit from Outdoor Kitchens Designed to Impress

The high end of the outdoor kitchen market will remain lucrative, maintaining strong growth for add-ons and upgrades that signal quality or allow for a personal touch. With outdoor living’s growing emphasis on outdoor entertainment, homeowners will seek to distinguish their outdoor kitchens by going beyond the basics. Suppliers should therefore offer a wide variety of high-quality drop-in fixtures that can fit into most existing islands – such as high-end grills (e.g., specialty types like kamados), food-grade refrigerators, kegerators, ice machines, and cocktail and bar centers.

Study Coverage

This study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by product (cooking fixtures; islands, cabinets, and other storage; refrigeration and cooling; cocktail and bar centers; sinks and faucets) and distribution channel (BBQ and outdoor specialty stores, home centers, e-commerce, contractors). The study also evaluates company market share and provides analysis on industry competitors including Brown Jordan International, Bull Outdoor Products, CT Acquisitions, Fisher & Paykel Appliances, Gensun Casual Living, Lion Premium Grills, Meyer, Middleby, RH Peterson, Summerset Professional Grills, Superior Equipment Solutions, WC Bradley, and Weber-Stephen Products.

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