Outdoor Living Products 2020

This study now includes a COVID-19: Market Impact Analysis with an estimated market size for year 2020.

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This study covers the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use.

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Outdoor Living

Outdoor living products are segmented by the following applications (and major product groups):

  • lawn and yard maintenance (lawn mowers; lawn care consumables; DIY irrigation systems; sprinklers; trimmers & edgers; & other power equipment parts, & attachments)
  • outdoor cooking, entertaining, and recreation (furniture; grills & accessories; sheds & other outdoor storage products; outdoor kitchen equipment; & patio heating products)
  • gardening (bedding & garden plants; garden consumables; watering products; pots & planters; wheeled implements; bird & wildlife products; power gardening equipment; & hand tools)
  • outdoor design and landscape materials (hardscaping; trees & shrubbery; water features; outdoor structures; & outdoor lighting)

In addition, the study highlights top consumer trends and key opportunities stemming from the fast-growing product types for each application. It also provides consumer insights based on proprietary consumer survey data and custom cross-tabs of licensed data. Furthermore, this study features comprehensive analysis of key retail and marketing trends as well as innovative product introductions.

Historical data are provided for 2019 and forecasts for 2020 and 2024 for outdoor living products at the manufacturers’ level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.

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Purchase Outdoor Living Products 2020 by the Section

  1. Outdoor Living Products 2020

    $3,900.00

    1. 1 Executive Summary

      $156.00

      1. Figure 1-1 | US Outdoor Living Products Market: 2020 Outlook

    2. 2 Market Size & Consumer Trends

      $3,571.00

      1. 2.1 Market Size & Forecast

        $147.00

        1. Table | Outdoor Living Product Demand by Application, 2019 - 2024

        2. Figure 2-1 | Outdoor Living Product Expenditures Per Existing House, 2007 - 2024

      2. 2.2 Growth Comparison by Product

        $164.00

        1. Table | Annual Value Demand Growth by Product Type, 2019 - 2020

      3. 2.3 Homeownership & Property Size Trends

        $450.00

        1. 2.3.1 Homeownership vs. Rental Rates: Historical Trends

          $93.00

          1. Table | US Homeownership & Rental Rates, 2011 - 2019

        2. 2.3.2 Homeownership vs. Rental Rates: Age Groups

          $151.00

          1. Table | US Homeownership & Rental Rates by Age, 2011 - 2019

        3. 2.3.3 Homeownership vs. Rental Rates: Annual Household Incomes

          $142.00

          1. Table | US Homeownership & Rental Trends by Annual Household Income, 2011 - 2019

        4. 2.3.4 Owned Land & Property Size

          $82.00

          1. Table | US Homeownership & Rental Rates, 2011 - 2019

      4. 2.4 Outdoor Living Trends

        $1,000.00

        1. 2.4.1 Outdoor Living for Key Demographic Groups

          $255.00

          1. Figure 2-2 | Urban Dwellers Percent of Total US Population, 2000 - 2023

        2. 2.4.2 Organic Gardening

          $154.00

          1. Figure 2-3 | Agreement with the Statement, "I use organic gardening products whenever available" by Age Group, 2019

        3. 2.4.3 Community Gardens & Green Spaces

          $82.00

          1. Figure 2-4 | GrowNYC Community Garden in Brooklyn, NY

        4. 2.4.4 Instagram-Worthy Landscapes & Other Social Media Trends

          $156.00

          1. Figure 2-5 | Instagram: #outdoorliving

          2. Figure 2-6 | Pinterest: Pollinator-Friendly Garden Board

        5. 2.4.5 Water Management

          $126.00

        6. 2.4.6 Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping

          $83.00

        7. 2.4.7 Green (Vegetative) Roofing

          $82.00

        8. 2.4.8 Reduced Air & Noise Pollution

          $82.00

      5. 2.5 Major Factors Impacting Demand

        $1,238.00

        1. 2.5.1 Presence of Outdoor Space at Home

          $82.00

          1. Figure 2-7 | Presence of Lawn, Garden, or Other Outdoor Space at Home by Residence Type, 2019

        2. 2.5.2 Participation in Outdoor Living Activities

          $127.00

          1. Table | Selected Outdoor Living Activity Participation by Age Group, 2019

        3. 2.5.3 Pool & Spa Ownership & Maintenance Trends

          $129.00

          1. Figure 2-8 | Pool & Spa Access, 2019

          2. Figure 2-9 | Pool & Spa Ownership Trends, 2019

          3. Figure 2-10 | Pool & Spa Maintenance Trends, 2019

        4. 2.5.4 New Pool & Spa Sales

          $176.00

          1. Table | Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019

        5. 2.5.5 DIY vs. DIFM

          $188.00

          1. Table | DIY vs. DIFM Lawn & Garden Care, 2019

        6. 2.5.6 Climate & Seasonality

          $82.00

        7. 2.5.7 Climate Change

          $82.00

        8. 2.5.8 Sustainability

          $133.00

          1. Figure 2-11 | Consumer Attitudes About Environmental Responsibility, 2019

        9. 2.5.9 Recycling & Recyclability

          $107.00

          1. Figure 2-12 | Consumer Attitudes About Recycling & Recyclability, 2019

        10. 2.5.10 Easy-to-Use & Low-Maintenance Products

          $82.00

        11. 2.5.11 Easy-to-Install & Modular Products

          $82.00

        12. 2.5.12 Smart Technology

          $82.00

      6. 2.6 Legal & Regulatory Environment

        $571.00

        1. 2.6.1 Local Building Codes

          $149.00

        2. 2.6.2 ANSI/OPEI Standard for Robotic, Battery-Powered, & Electric Lawn Mowers

          $82.00

        3. 2.6.3 Pool & Spa Regulations & Standards

          $87.00

        4. 2.6.4 Water Conservation Regulations

          $85.00

        5. 2.6.5 Laws Affecting the Manufacture of Hardscaping Products

          $201.00

    3. 3 Lawn & Yard Maintenance

      $1,030.00

      1. 3.1 Top Consumer Trends for 2020

        $506.00

        1. 3.1.1 Robotic & Smart Technologies

          $111.00

        2. 3.1.2 Improved Battery Life & Electric Equipment Performance

          $86.00

        3. 3.1.3 Low-Maintenance Lawns & Yards

          $128.00

          1. Figure 3-1 | Consumer Attitudes About Lawn & Yard Maintenance, 2019

        4. 3.1.4 DIFM Lawn Care Services

          $85.00

          1. Figure 3-2 | Consumer Attitudes About DIY vs. DIFM Lawn & Yard Maintenance, 2019

        5. 3.1.5 Sustainability

          $94.00

          1. Figure 3-3 | Consumer Attitudes About Sustainable Lawn & Yard Maintenance, 2019

      2. 3.2 Sales Outlook for Major Products

        $108.00

        1. Table | Lawn & Yard Maintenance Demand by Product, 2019 - 2024

        2. Figure 3-4 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2024

      3. 3.3 Key Opportunities

        $416.00

        1. 3.3.1 Cordless Electric Equipment

          $98.00

          1. Figure 3-5 | Cordless Electric Lawn & Yard Maintenance Equipment

        2. 3.3.2 Smart Irrigation System Controllers

          $114.00

          1. Figure 3-6 | Smart DIY Irrigation System Controllers

        3. 3.3.3 Robotic Lawn Mowers

          $157.00

          1. Figure 3-7 | Robotic Lawn Mowers

          2. Table | Robotic Lawn Mowers: Selected Product Introductions

        4. 3.3.4 Synthetic Turf

          $82.00

          1. Figure 3-8 | Synthetic Turf

    4. 4 Outdoor Cooking, Entertaining, & Recreation

      $719.00

      1. 4.1 Top Consumer Trends for 2020

        $319.00

        1. 4.1.1 Smart & Other Advanced Technologies

          $82.00

        2. 4.1.2 Luxury Design Elements

          $87.00

        3. 4.1.3 Alternative Uses for Sheds

          $114.00

          1. Figure 4-1 | Promotion of She-Sheds

          2. Figure 4-2 | Heartland Promotion of Pool Shed

          3. Figure 4-3 | Leonard Buildings & Truck Accessories Bungalow Playhouse Shed

        4. 4.1.4 Space for Outdoor Entertaining & Recreation

          $82.00

          1. Figure 4-4 | Consumer Attitudes About Outdoor Entertaining & Recreation, 2019

      2. 4.2 Sales Outlook for Major Products

        $96.00

        1. Table | Outdoor Cooking, Entertaining, & Recreation Demand by Product, 2019 - 2024

        2. Figure 4-5 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2024

      3. 4.3 Key Opportunities

        $301.00

        1. 4.3.1 Wooden Outdoor Storage Sheds

          $104.00

          1. Figure 4-6 | Wooden Outdoor Storage Sheds

        2. 4.3.2 Patio Heating Products

          $111.00

          1. Figure 4-7 | Examples of Outdoor Heating Products

          2. Figure 4-8 | Patio Heating Products

        3. 4.3.3 Smokers, Pellet Grills, & Other Solid-Fuel Grills

          $85.00

          1. Figure 4-9 | Smokers, Pellet Grills, & Other Solid-Fuel Grills

    5. 5 Gardening

      $997.00

      1. 5.1 Top Consumer Trends for 2020

        $427.00

        1. 5.1.1 Low-Maintenance Gardening & Consumer Plant Preferences

          $114.00

          1. Figure 5-1 | Low-Maintenance Gardening Innovation: Tertill Weed Trimming Robot

          2. Figure 5-2 | Live Goods Product Preferences, 2019

        2. 5.1.2 Hobby Gardening

          $82.00

          1. Figure 5-3 | Consumer Gardening Preferences, 2019

        3. 5.1.3 Adaptive Gardens

          $190.00

          1. Table | Types of Adaptive Gardening & Related Products

        4. 5.1.4 Reaching New DIY Gardeners

          $82.00

          1. Figure 5-4 | Home Depot Garden Club Organic Gardening Banner Ad

      2. 5.2 Sales Outlook for Major Products

        $124.00

        1. Table | Gardening Product Demand by Type, 2019 - 2024

        2. Figure 5-5 | Gardening: Demand Forecast by Product, 2020 - 2024

      3. 5.3 Key Opportunities

        $445.00

        1. 5.3.1 Vegetable Bedding & Garden Plants

          $82.00

          1. Figure 5-6 | Vegetable Bedding & Garden Plants

        2. 5.3.2 Organic Garden Consumables

          $215.00

          1. Figure 5-7 | Consumer Attitudes About Organic Gardening & Fertilizer & Pesticide Use

          2. Figure 5-8 | Organic Garden Consumables

          3. Table | Consumer Priorities in Purchasing Lawn & Garden Supplies, 2019

        3. 5.3.3 Next-Generation Lightweight Hoses

          $159.00

          1. Figure 5-9 | Marketing Example: Anguslvy Expandable Hose Improvements

          2. Figure 5-10 | Product Example: Lightweight Compact Hoses

          3. Figure 5-11 | Next-Generation Lightweight Hoses

    6. 6 Outdoor Design & Landscape Materials

      $720.00

      1. 6.1 Top Consumer Trends for 2020

        $329.00

        1. 6.1.1 Mixed Materials

          $82.00

          1. Figure 6-1 | Landscaping Design Trend Example: Mixed Hardscaping Materials

        2. 6.1.2 Plush, Biodiverse Landscapes & Other Design Trends

          $82.00

          1. Figure 6-2 | Consumer Landscaping Style & Design Preferences, 2019

        3. 6.1.3 Outdoor Structures That Create Indoor Feel

          $103.00

          1. Figure 6-3 | Product Example: Innovative Pergolas with Value-Added Features

        4. 6.1.4 Xeriscapes & Other Low-Maintenance Landscaping

          $100.00

          1. Figure 6-4 | Consumer Landscaping Maintenance & Water Usage Preferences, 2019

      2. 6.2 Sales Outlook for Major Products

        $151.00

        1. Table | Outdoor Design & Landscape Material Demand by Product, 2019 - 2024

        2. Figure 6-5 | Outdoor Design & Landscape Materials: Growth Forecast by Product, 2020 - 2024

      3. 6.3 Key Opportunities

        $238.00

        1. 6.3.1 Arches, Arbors, Trellises, & Pergolas

          $101.00

          1. Figure 6-6 | Arches, Arbors, Trellises, & Pergolas

        2. 6.3.2 Cacti & Succulents

          $82.00

          1. Figure 6-7 | Cacti & Succulents

        3. 6.3.3 Clay Brick Hardscaping

          $93.00

          1. Figure 6-8 | Clay Brick Hardscaping

    7. 7 Major Sales Channels

      $732.00

      1. 7.1 Key Distribution Outlets for Outdoor Living Products

        $183.00

        1. Figure 7-1 | Most Helpful Sources to Inform Consumer Lawn & Garden Purchases by Age Group

      2. 7.2 Home Centers

        $86.00

        1. Figure 7-2 | Home Centers: Key Products & Sales Strategies for 2020

      3. 7.3 E-Commerce

        $110.00

        1. Figure 7-3 | E-Commerce: Key Products & Sales Strategies for 2020

      4. 7.4 Hardware & Other Specialty Stores

        $90.00

        1. Figure 7-4 | Hardware & Other Specialty Stores: Key Products & Sales Strategies for 2020

      5. 7.5 Mass Merchandisers & Wholesale Clubs

        $92.00

        1. Figure 7-5 | Mass Merchandisers & Wholesale Clubs: Key Products & Sales Strategies for 2020

      6. 7.6 Contractors

        $169.00

        1. Table | Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction

    8. 8 Appendix

      $3,008.00

      1. 8.1 Scope

        $429.00

        1. Table | Study Scope: Lawn & Yard Maintenance Products

        2. Table | Study Scope: Outdoor Cooking, Entertaining, & Recreation Products

        3. Table | Study Scope: Gardening Products

        4. Table | Study Scope: Outdoor Design & Landscape Materials

        5. Table | Relevant NAICS & SIC Codes

        6. Table | Relevant HS Codes

      2. 8.2 Definitions

        $541.00

      3. 8.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 8.4 Freedonia Methodology

        $1,011.00

      5. 8.5 Study-Specific Methodology

        $82.00

      6. 8.6 Sources

        $110.00

      7. 8.7 Associations & Agencies

        $93.00

      8. 8.8 Related Studies & Reports

        $88.00

      9. 8.9 Macroeconomic Assumptions

        $653.00

        1. 8.9.1 Economic Environment

          $124.00

          1. Table | Macroeconomic Indicators, 2009 – 2024

        2. 8.9.2 Demographic Trends

          $109.00

          1. Table | Population & Households, 2009 – 2024

          2. Figure 8-1 | Annual Population Growth, 2004 - 2019

        3. 8.9.3 Consumer Spending

          $101.00

          1. Table | Personal Consumption Expenditures, 2009 – 2024

        4. 8.9.4 Residential Building Construction

          $101.00

          1. Table | Residential Building Construction Expenditures, 2009 – 2024

        5. 8.9.5 Residential Improvements & Repairs

          $212.00

          1. Table | Residential Improvement & Repair Expenditures, 2009 – 2024

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