Table of Contents
1. Executive Summary
2. Market Size & Consumer Trends
Market Size & Forecast
Growth Comparison by Product
Homeownership & Property Size Trends
Homeownership vs. Rental Rates: Historical Trends
Homeownership vs. Rental Rates: Age Groups
Homeownership vs. Rental Rates: Annual Household Incomes
Owned Land & Property Size
Outdoor Living Trends
Outdoor Living for Key Demographic Groups
Millennials
Baby Boomers
Urbanites
Organic Gardening
Community Gardens & Green Spaces
Instagram-Worthy Landscapes & Other Social Media Trends
Water Management
Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
Green (Vegetative) Roofing
Reduced Air & Noise Pollution
Major Factors Impacting Demand
Presence of Outdoor Space at Home
Participation in Outdoor Living Activities
Pool & Spa Ownership & Maintenance Trends
New Pool & Spa Sales
DIY vs. DIFM
Climate & Seasonality
Climate Change
Sustainability
Recycling & Recyclability
Easy-to-Use & Low-Maintenance Products
Easy-to-Install & Modular Products
Smart Technology
Legal & Regulatory Environment
Local Building Codes
Fire Hazards
Water Drainage
Electrical Safety
ANSI/OPEI Standard for Robotic, Battery-Powered, & Electric Lawn Mowers
Pool & Spa Regulations & Standards
Water Conservation Regulations
Laws Affecting the Manufacture of Hardscaping Products
3. Lawn & Yard Maintenance
Top Consumer Trends for 2020
Robotic & Smart Technologies
Improved Battery Life & Electric Equipment Performance
Low-Maintenance Lawns & Yards
DIFM Lawn Care Services
Sustainability
Sales Outlook for Major Products
Key Opportunities
Cordless Electric Equipment
Smart Irrigation System Controllers
Robotic Lawn Mowers
Synthetic Turf
4. Outdoor Cooking, Entertaining, & Recreation
Top Consumer Trends for 2020
Smart & Other Advanced Technologies
Luxury Design Elements
Alternative Uses for Sheds
Space for Outdoor Entertaining & Recreation
Sales Outlook for Major Products
Key Opportunities
Wooden Outdoor Storage Sheds
Patio Heating Products
Smokers, Pellet Grills, & Other Solid-Fuel Grills
5. Gardening
Top Consumer Trends for 2020
Low-Maintenance Gardening & Consumer Plant Preferences
Hobby Gardening
Adaptive Gardens
Reaching New DIY Gardeners
Sales Outlook for Major Products
Key Opportunities
Vegetable Bedding & Garden Plants
Organic Garden Consumables
Next-Generation Lightweight Hoses
6. Outdoor Design & Landscape Materials
Top Consumer Trends for 2020
Mixed Materials
Plush, Biodiverse Landscapes & Other Design Trends
Outdoor Structures That Create Indoor Feel
Xeriscapes & Other Low-Maintenance Landscaping
Sales Outlook for Major Products
Key Opportunities
Arches, Arbors, Trellises, & Pergolas
Cacti & Succulents
Clay Brick Hardscaping
7. Major Sales Channels
Key Distribution Outlets for Outdoor Living Products
Home Centers
E-Commerce
Hardware & Other Specialty Stores
Mass Merchandisers & Wholesale Clubs
Contractors
8. Appendix
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Residential Building Construction
Residential Improvements & Repairs
List of Tables
2. Market Size & Consumer Trends
Table 2-1 | Outdoor Living Product Demand by Application, 2019 - 2024 (million dollars)
Table 2-2 | Annual Value Demand Growth by Product Type, 2019 - 2020
Table 2-3 | US Homeownership & Rental Rates, 2011 - 2019 (percent)
Table 2-4 | US Homeownership & Rental Rates by Age, 2011 - 2019 (percent)
Table 2-5 | US Homeownership & Rental Trends by Annual Household Income, 2011 - 2019 (percent)
Table 2-6 | US Homeownership & Rental Rates, 2011 - 2019 (percent)
Table 2-7 | Selected Outdoor Living Activity Participation by Age Group, 2019 (percent)
Table 2-8 | Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019 (percent)
Table 2-9 | DIY vs. DIFM Lawn & Garden Care, 2019 (percent of consumers with a lawn, garden, or other outdoor space at home)
3. Lawn & Yard Maintenance
Table 3-1 | Lawn & Yard Maintenance Demand by Product, 2019 - 2024 (million dollars)
Table 3-2 | Robotic Lawn Mowers: Selected Product Introductions
4. Outdoor Cooking, Entertaining, & Recreation
Table 4-1 | Outdoor Cooking, Entertaining, & Recreation Demand by Product, 2019 - 2024 (million dollars)
5. Gardening
Table 5-1 | Types of Adaptive Gardening & Related Products
Table 5-2 | Gardening Product Demand by Type, 2019 - 2024 (million dollars)
Table 5-3 | Consumer Priorities in Purchasing Lawn & Garden Supplies, 2019 (percent)
6. Outdoor Design & Landscape Materials
Table 6-1 | Outdoor Design & Landscape Material Demand by Product, 2019 - 2024 (million dollars)
7. Major Sales Channels
Table 7-1 | Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction
8. Appendix
Table 8-1 | Study Scope: Lawn & Yard Maintenance Products
Table 8-2 | Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
Table 8-3 | Study Scope: Gardening Products
Table 8-4 | Study Scope: Outdoor Design & Landscape Materials
Table 8-5 | Relevant NAICS & SIC Codes
Table 8-6 | Relevant HS Codes
Table 8-7 | Abbreviations & Acronyms Used in Study
Table 8-8 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 8-9 | Population & Households, 2009 - 2024 (million persons)
Table 8-10 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 8-11 | Residential Building Construction Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
Table 8-12 | Residential Improvement & Repair Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)
List of Figures
1. Executive Summary
Figure 1-1 | US Outdoor Living Products Market: 2020 Outlook
2. Market Size & Consumer Trends
Figure 2-1 | Outdoor Living Product Expenditures Per Existing House, 2007 - 2024
Figure 2-2 | Urban Dwellers Percent of Total US Population, 2000 - 2023
Figure 2-3 | Agreement with the Statement, "I use organic gardening products whenever available" by Age Group, 2019 (percent)
Figure 2-4 | GrowNYC Community Garden in Brooklyn, NY
Figure 2-5 | Instagram: #outdoorliving
Figure 2-6 | Pinterest: Pollinator-Friendly Garden Board
Figure 2-7 | Presence of Lawn, Garden, or Other Outdoor Space at Home by Residence Type, 2019 (percent)
Figure 2-8 | Pool & Spa Access, 2019 (percent)
Figure 2-9 | Pool & Spa Ownership Trends, 2019 (percent)
Figure 2-10 | Pool & Spa Maintenance Trends, 2019 (percent)
Figure 2-11 | Consumer Attitudes About Environmental Responsibility, 2019 (percent)
Figure 2-12 | Consumer Attitudes About Recycling & Recyclability, 2019 (percent)
3. Lawn & Yard Maintenance
Figure 3-1 | Consumer Attitudes About Lawn & Yard Maintenance, 2019 (percent)
Figure 3-2 | Consumer Attitudes About DIY vs. DIFM Lawn & Yard Maintenance, 2019 (percent)
Figure 3-3 | Consumer Attitudes About Sustainable Lawn & Yard Maintenance, 2019 (percent)
Figure 3-4 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2024 (% CAGR)
Figure 3-5 | Cordless Electric Lawn & Yard Maintenance Equipment
Figure 3-6 | Smart DIY Irrigation System Controllers
Figure 3-7 | Robotic Lawn Mowers
Figure 3-8 | Synthetic Turf
4. Outdoor Cooking, Entertaining, & Recreation
Figure 4-1 | Promotion of She-Sheds
Figure 4-2 | Heartland Promotion of Pool Shed
Figure 4-3 | Leonard Buildings & Truck Accessories Bungalow Playhouse Shed
Figure 4-4 | Consumer Attitudes About Outdoor Entertaining & Recreation, 2019 (percent)
Figure 4-5 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2024 (% CAGR)
Figure 4-6 | Wooden Outdoor Storage Sheds
Figure 4-7 | Examples of Outdoor Heating Products
Figure 4-8 | Patio Heating Products
Figure 4-9 | Smokers, Pellet Grills, & Other Solid-Fuel Grills
5. Gardening
Figure 5-1 | Low-Maintenance Gardening Innovation: Tertill Weed Trimming Robot
Figure 5-2 | Live Goods Product Preferences, 2019
Figure 5-3 | Consumer Gardening Preferences, 2019
Figure 5-4 | Home Depot Garden Club Organic Gardening Banner Ad
Figure 5-5 | Gardening: Demand Forecast by Product, 2020 - 2024 (% CAGR)
Figure 5-6 | Vegetable Bedding & Garden Plants
Figure 5-7 | Consumer Attitudes About Organic Gardening & Fertilizer & Pesticide Use
Figure 5-8 | Organic Garden Consumables
Figure 5-9 | Marketing Example: Anguslvy Expandable Hose Improvements
Figure 5-10 | Product Example: Lightweight Compact Hoses
Figure 5-11 | Next-Generation Lightweight Hoses
6. Outdoor Design & Landscape Materials
Figure 6-1 | Landscaping Design Trend Example: Mixed Hardscaping Materials
Figure 6-2 | Consumer Landscaping Style & Design Preferences, 2019 (percent)
Figure 6-3 | Product Example: Innovative Pergolas with Value-Added Features
Figure 6-4 | Consumer Landscaping Maintenance & Water Usage Preferences, 2019 (percent)
Figure 6-5 | Outdoor Design & Landscape Materials: Growth Forecast by Product, 2020 - 2024 (% CAGR)
Figure 6-6 | Arches, Arbors, Trellises, & Pergolas
Figure 6-7 | Cacti & Succulents
Figure 6-8 | Clay Brick Hardscaping
7. Major Sales Channels
Figure 7-1 | Most Helpful Sources to Inform Consumer Lawn & Garden Purchases by Age Group (percent)
Figure 7-2 | Home Centers: Key Products & Sales Strategies for 2020
Figure 7-3 | E-Commerce: Key Products & Sales Strategies for 2020
Figure 7-4 | Hardware & Other Specialty Stores: Key Products & Sales Strategies for 2020
Figure 7-5 | Mass Merchandisers & Wholesale Clubs: Key Products & Sales Strategies for 2020
8. Appendix
Figure 8-1 | Annual Population Growth, 2004 - 2019 (percent)
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