Table of Contents
1. Executive Summary
2. COVID-19 Pandemic
Overview
Impact on the Economy
Impact on the Outdoor Living Industry
Consumer Insights on Outdoor Living During COVID Pandemic
People Are Spending More Time on Home Projects & Gardening
Income Is a Factor Determining Participation in Outdoor Living Activities
3. Overview
Study Scope
Market Size & Forecast
Growth Comparison by Product
Outdoor Living Trends
Millennials & Outdoor Living
Baby Boomers & Outdoor Living
Urbanites & Outdoor Living
Gardening as a Hobby & Food Source
Organic Gardening
Community Gardens & Green Spaces
Instagram-Worthy Landscapes & Other Social Media Trends
Water Management
Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
Green (Vegetative) Roofing & Vertical Gardens
Reduced Air & Noise Pollution
4. Factors Impacting Outdoor Living Product Demand
Homeownership & Property Size Trends
Homeownership Trends: Ownership vs. Rentals
Average Lot Size & Outdoor Space Trends
Most US Consumers Have a Yard, Lawn, or Garden
Where Do People with These Outdoor Spaces Live?
COVID-19 Boosts Engagement in Gardening & Outdoor Projects
Remodeling Drives Outdoor Living Installations
Consumer Participation in Outdoor Living Activities
Pool & Spa Ownership & Maintenance Trends
DIY vs. DIFM
Lawn Maintenance & Gardening Insights
Who Performs Lawn & Garden Work at Home?
Landscaping Services Preferences
Climate & Seasonality
Climate Change
Sustainability
Recycling & Recyclability
Easy-to-Use & Low-Maintenance Products
Easy-to-Install & Modular Products
Smart Technology
5. Lawn & Yard Maintenance
Top Consumer Trends of 2021
Sustainability
Robotic & Smart Technologies
Improving Battery Technology
Convenience & Ease-of-Use
Consumer Insights
Ownership of Power Lawn & Garden Equipment
Power Lawn & Garden Equipment Purchase Patterns
Power Lawn & Garden Equipment Purchasing Occasions
Factors in Selecting Power Lawn & Garden Equipment
Retail Outlets for Power Lawn & Garden Equipment
Consumer Lawn Care Practices
Sales Outlook for Major Products
Key Opportunities
Battery-Powered Equipment
Robotic Lawn Mowers
Zero Turn Lawn Mowers
Self-Propelled Lawn Mowers
Lawn & Landscaping Services
6. Outdoor Cooking, Entertaining, & Recreation
Top Consumer Trends of 2021
Socially Distanced Entertaining
Staycations
Extending the Outdoor Recreation Season
Cooking More than Dinner Outdoors
Consumer Insights
Grill Ownership & Multiple Grills
Homeownership & Grill Type
Grill Type Preferences
Interest in Outdoor Cooking & Entertaining
Sales Outlook for Major Products
Key Opportunities
Patio Heating Products
Outdoor Refrigeration & Cooling Equipment
Outdoor Furniture
Outdoor Storage
7. Gardening
Top Consumer Trends of 2021
Food Gardening
Organic Gardening
Gardening with Children
More Time to Try New Things in the Garden
Container Gardening
Consumer Insights
Home Food Gardening by Method
Home & Garden Pesticide Feature Priorities
Why Consumers Do Not Use Home & Garden Pesticides
Sales Outlook for Major Products
Key Opportunities
Organic Garden Fertilizers & Pesticides
Pots & Planters
Next-Generation Lightweight Hoses
8. Outdoor Design & Landscape Materials
Top Consumer Trends of 2021
Multi-Use Outdoor Spaces
All-Weather Entertaining
Sales Outlook for Major Products
Key Opportunities
Concrete Pavers
Outdoor Lighting
9. Major Sales Channels
Key Distribution Outlets for Outdoor Living Products
Types of Sales Channels
Home Centers
E-Commerce
Hardware & Other Specialty Stores
Mass Merchandisers & Wholesale Clubs
Contractors
10. Appendix
Scope
Lawn & Yard Maintenance
Outdoor Cooking, Entertaining, & Recreation
Gardening
Outdoor Design & Landscaping Materials
Relevant Industry & Trade Codes
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Residential Improvements & Repairs
Consumer Spending
List of Tables
2. COVID-19 Pandemic
Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)
Table 2-2 | Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 (percent of consumers)
3. Overview
Table 3-1 | Outdoor Living Product Demand by Application, 2019 - 2021 (million dollars)
Table 3-2 | Annual Value Demand Growth by Product Type, 2020 - 2021 (% CAGR)
Table 3-3 | Reasons for Consumers or Their Household Maintaining a Food Garden, 2020 (percent of food gardeners)
Table 3-4 | Consumer Thoughts on Food Sustainability, Preservation, & Organic Produce, 2020 (percent of consumers)
4. Factors Impacting Outdoor Living Product Demand
Table 4-1 | Home Ownership & Rental of Residences in the US, 2010 - 2020 (percent of respondents)
Table 4-2 | Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)
Table 4-3 | "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)
Table 4-4 | Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)
Table 4-5 | Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 (percent respondents who agree among those who have a yard, lawn, or garden space at home)
5. Lawn & Yard Maintenance
Table 5-1 | "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of total consumers)
Table 5-2 | Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)
Table 5-3 | "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)
Table 5-4 | "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 (percent of those who bought power lawn & garden equipment in the last 12 months)
Table 5-5 | "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought power lawn & garden equipment in the past 12 months)
Table 5-6 | "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought in the last 12 months)
Table 5-7 | "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)
Table 5-8 | Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)
Table 5-9 | Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2021 (million dollars)
6. Outdoor Cooking, Entertaining, & Recreation
Table 6-1 | Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2019 - 2021 (million dollars)
7. Gardening
Table 7-1 | Pandemic Food Gardening by Urban vs. Rural Setting & US Region, 2021 (percent of respondents)
Table 7-2 | Maintaining a Food Garden: By Presence/Absence of Children in the Household & Relationship Status, 2020 (percent of consumers)
Table 7-3 | Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (percent of total)
Table 7-4 | "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (percent of total)
Table 7-5 | Gardening Demand by Product, 2019 - 2021 (million dollars)
8. Outdoor Design & Landscape Materials
Table 8-1 | Ways Yards, Gardens, or Outdoor Spaces Are Used by Urban vs. Rural Setting, 2021 (percent of respondents)
Table 8-2 | Ways Yards, Gardens, or Outdoor Spaces Are Used by US Region, 2021 (percent of respondents)
Table 8-3 | Outdoor Design & Landscape Materials Demand by Product, 2019 - 2021 (million dollars)
10. Appendix
Table 10-1 | Study Scope: Lawn & Yard Maintenance Products
Table 10-2 | Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
Table 10-3 | Study Scope: Gardening Products
Table 10-4 | Study Scope: Outdoor Design & Landscape Materials
Table 10-5 | Relevant NAICS & SIC Codes
Table 10-6 | Relevant HS Codes
Table 10-7 | Abbreviations & Acronyms Used in Study
Table 10-8 | Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)
Table 10-9 | Population & Households, 2010 - 2025 (million persons)
Table 10-10 | Residential Improvement & Repair Expenditures, 2010 - 2025 (billion dollars & billion 2012 dollars)
Table 10-11 | Personal Consumption Expenditures, 2010 - 2025 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 | US Outdoor Living Products Market 2021
2. COVID-19 Pandemic
Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)
Figure 2-2 | Outdoor Living Product Demand Growth, 2019 - 2021 (% annual change)
Figure 2-3 | Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus (percent of consumers)
Figure 2-4 | Consumer Agreement on Changing Gardening & Outdoor Improvement Projects Due to the Coronavirus (percent of consumers)
3. Overview
Figure 3-1 | Outdoor Living Product Expenditures Per Existing House, 2009 - 2025 (dollars per housing unit)
Figure 3-2 | Urban Dwellers Share of Total US Population, 2000 - 2025 (percent)
Figure 3-3 | Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens
Figure 3-4 | Instagram: #outdoorliving
Figure 3-5 | Home Featuring Vegetative Roof & Vertical Garden
4. Factors Impacting Outdoor Living Product Demand
Figure 4-1 | Does Your Home Have a Yard, Lawn, or Garden Space? (percent of consumers)
Figure 4-2 | Consumers with a Yard, Lawn, or Garden Space by Region, Urban vs. Suburban vs. Rural, Owning vs. Renting a Home, and Type of Home (percent of consumers)
Figure 4-3 | Overlap with Consumers with a Yard, Lawn, or Garden Space & Changes in Gardening and Outdoor Projects (percent of consumers)
Figure 4-4 | Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)
5. Lawn & Yard Maintenance
Figure 5-1 | "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 (percent of those who bought power lawn & garden in the past year)
Figure 5-2 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2021 (% CAGR)
Figure 5-3 | Battery-Powered Equipment
Figure 5-4 | Robotic Lawn Mowers
Figure 5-5 | Zero Turn Lawn Mowers
Figure 5-6 | Self-Propelled Lawn Mowers
Figure 5-7 | Lawn & Landscaping Services
6. Outdoor Cooking, Entertaining, & Recreation
Figure 6-1 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2021 (% CAGR)
Figure 6-2 | Patio Heating Products
Figure 6-3 | Outdoor Refrigeration & Cooling Equipment
Figure 6-4 | Outdoor Furniture
Figure 6-5 | Outdoor Storage
7. Gardening
Figure 7-1 | Food Gardening Activity by Method, 2020 (percent of consumers)
Figure 7-2 | Gardening: Demand Forecast by Product, 2020 - 2021 (% CAGR)
Figure 7-3 | Organic Garden Consumables
Figure 7-4 | Pots & Planters
Figure 7-5 | Next-Generation Lightweight Hoses
8. Outdoor Design & Landscape Materials
Figure 8-1 | Outdoor Design & Landscape Materials: Demand Forecast by Product, 2020 - 2021 (% CAGR)
Figure 8-2 | Concrete Pavers
Figure 8-3 | Outdoor Lighting
10. Appendix
© by The Freedonia Group, a division of MarketResearch.com