Siding Distribution Market in the US by Channel, Market and Type

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Building Construction Activity and Rising Channel Share to Spur Distributors’ Sales

Siding with Lamp

A combination of rising new building construction activity and a shift toward increased use of distributors for siding sales will drive advances. In the residential market, siding sales via distributors will be boosted by rising housing completions, while in the nonresidential segment gains will arise from the increased construction of commercial structures.

Key Findings in the Siding Distribution Study

Siding Distributors to Account for a Growing Share of Total Siding Sales

Though distributors’ sales accounted for less than a third of end user sales of siding in 2016, they are expected to increase their share of the market going forward. The rising channel share will be supported by the construction industry’s increasing reliance on small- and medium-sized contractors -- which are more likely to purchase siding from distributors than directly from manufacturers -- to perform siding installation and repair jobs. Distributors’ efforts to improve their competitive market position by offering services such as jobsite delivery, technical advice, and credit assistance will also boost sales.

Residential Market to Offer Best Opportunities

Sales of siding by distributors to the residential market are expected outpace the commercial market through 2021. Sustained growth in housing completions will drive increases in demand, with distributors’ sales also being bolstered by the trend of homebuilders increasingly subcontracting out siding installation jobs to local contractors.

While commercial contractors will also increasingly turn to distributors for siding materials, in part because of the special services they offer, growth in distributors’ sales to the commercial market will be held back by modest growth in the US commercial construction stock and a contraction in new industrial building investment.

Siding Market to Remain Fragmented

The siding industry in the US is fragmented, as the six leading siding distributors -- ABC Supply, Alside, Beacon Roofing Supply, Builders FirstSource, Home Depot, and Lowe’s -- combined to account for less than one-third of overall distributors’ sales in 2016. Though consolidation among siding distributors is expected to be robust going forward, the siding distribution industry as a whole is expected to remain fragmented through the forecast period.

Study Coverage

This study presents historical sales and demand data (2006, 2011, and 2016) and a forecast (2021) by sales channel (direct sales, siding distributors), market (residential, commercial), and US subregion. The study also evaluates company market share and provides competitive analysis on industry participants.

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  1. Siding Distribution Market in the US by Channel, Market and Type

    $4,900.00

    1. 1 EXECUTIVE SUMMARY

      $136.00

      1. Figure 1-1 | Key Trends in the US for Siding Distributors' Market

    2. 2 OVERVIEW

      $771.00

      1. 2.1 Key Findings

        $82.00

        1. Figure 2-1 | Distributors' Siding Sales Overview, 2016

      2. 2.2 Siding Demand Trends by Market

        $153.00

        1. Table | Siding Demand Trends by Construction Segment, 2006 - 2021

        2. 2.2.1 Residential

          $82.00

        3. 2.2.2 Commercial

          $82.00

      3. 2.3 Siding Sales Outlook by Channel

        $95.00

        1. Table | Siding Demand Outlook by Sales Channel, 2006 - 2021

        2. Figure 2-2 | Share of Siding Sales Held by Distributors, 2006 - 2016

      4. 2.4 Distributors' Siding Sales by Material

        $117.00

        1. Table | Distributors' Siding Sales by Material, 2006 - 2021

      5. 2.5 Regional Outlook for Distributors' Siding Sales

        $129.00

        1. Table | US Distributors' Siding Sales by Subregion, 2006 - 2021

        2. Figure 2-3 | US Distributors' Siding Sales by Region, 2016

      6. 2.6 Key Distributor Trends

        $245.00

        1. 2.6.1 Shifting Manufacturers' Sales Practices

          $113.00

        2. 2.6.2 Diversification of Product Offerings

          $82.00

        3. 2.6.3 High Use of Subcontractors in Siding

          $82.00

    3. 3 NEW ENGLAND

      $1,203.00

      1. 3.1 Key Findings

        $82.00

        1. Figure 3-1 | New England: Distributors' Siding Overview, 2016

      2. 3.2 Characteristics of New England Siding Market

        $186.00

        1. 3.2.1 New England: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the New England Siding Market

        2. 3.2.2 New England: Siding Demand Outlook

          $82.00

          1. Figure 3-2 | New England: Siding Demand, 2001 - 2021

        3. 3.2.3 New England: Siding Sales Channels

          $95.00

          1. Table | New England: Siding Sales Outlook, 2006 - 2021

      3. 3.3 New England: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 3-3 | New England: Distributors' Siding Sales, 2006 - 2021

      4. 3.4 New England: Distributors' Siding Sales by Market

        $277.00

        1. Table | New England: Distributors' Siding Sales by Market, 2006 - 2021

        2. 3.4.1 New England: Residential Market

          $115.00

          1. Table | New England: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 3.4.2 New England: Commercial Market

          $110.00

          1. Table | New England: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 3.5 New England: State Siding Markets

        $382.00

        1. Figure 3-4 | New England: Distributors' Siding Sales by State, 2016

        2. 3.5.1 Massachusetts

          $116.00

        3. 3.5.2 Maine

          $82.00

        4. 3.5.3 Connecticut

          $82.00

        5. 3.5.4 New Hampshire, Rhode Island, &Vermont

          $88.00

      6. 3.6 Market Leaders

        $292.00

        1. Figure 3-5 | Leading New England Siding Distributors, 2016

    4. 4 MIDDLE ATLANTIC

      $1,239.00

      1. 4.1 Key Findings

        $82.00

        1. Figure 4-1 | Middle Atlantic: Distributors' Siding Overview, 2016

      2. 4.2 Characteristics of the Middle Atlantic Siding Market

        $179.00

        1. 4.2.1 Middle Atlantic: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the Middle Atlantic Siding Market

        2. 4.2.2 Middle Atlantic: Siding Demand Outlook

          $82.00

          1. Figure 4-2 | Middle Atlantic: Siding Demand, 2001 - 2021

        3. 4.2.3 Middle Atlantic: Siding Sales Channels

          $91.00

          1. Table | Middle Atlantic: Siding Outlook, 2006 - 2021

      3. 4.3 Middle Atlantic: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 4-3 | Middle Atlantic: Distributors' Siding Sales, 2006 - 2021

      4. 4.4 Middle Atlantic: Distributors' Siding Sales by Market

        $330.00

        1. Table | Middle Atlantic: Distributors' Siding Sales by Market, 2006 - 2021

        2. 4.4.1 Middle Atlantic: Residential Market

          $161.00

          1. Table | Middle Atlantic: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 4.4.2 Middle Atlantic: Commercial Market

          $111.00

          1. Table | Middle Atlantic: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 4.5 Middle Atlantic: State Siding Markets

        $347.00

        1. Figure 4-4 | Middle Atlantic: Distributors' Siding Sales by State, 2016

        2. 4.5.1 New York

          $90.00

        3. 4.5.2 Pennsylvania

          $118.00

        4. 4.5.3 New Jersey

          $104.00

      6. 4.6 Market Leaders

        $285.00

        1. Figure 4-5 | Leading Middle Atlantic Siding Distributors, 2016

    5. 5 EAST NORTH CENTRAL

      $1,199.00

      1. 5.1 Key Findings

        $82.00

        1. Figure 5-1 | East North Central: Distributors' Siding Overview, 2016

      2. 5.2 Characteristics of East North Central Siding Market

        $188.00

        1. 5.2.1 East North Central: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the East North Central Siding Market

        2. 5.2.2 East North Central: Siding Demand Outlook

          $82.00

          1. Figure 5-2 | East North Central: Siding Demand, 2001 - 2021

        3. 5.2.3 East North Central: Siding Sales Channels

          $91.00

          1. Table | East North Central: Siding Outlook, 2006 - 2021

      3. 5.3 East North Central: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 5-3 | East North Central: Distributors' Siding Sales, 2006 - 2021

      4. 5.4 East North Central: Distributors' Siding Sales by Market

        $263.00

        1. Table | East North Central: Distributors' Siding Sales by Market, 2006 - 2021

        2. 5.4.1 East North Central: Residential Market

          $107.00

          1. Table | East North Central: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 5.4.2 East North Central: Commercial Market

          $101.00

          1. Table | East North Central: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 5.5 East North Central: State Siding Markets

        $452.00

        1. Figure 5-4 | East North Central: Distributors' Siding Sales by State, 2016

        2. 5.5.1 Ohio

          $82.00

        3. 5.5.2 Illinois

          $82.00

        4. 5.5.3 Michigan

          $100.00

        5. 5.5.4 Indiana

          $82.00

        6. 5.5.5 Wisconsin

          $82.00

      6. 5.6 Market Leaders

        $199.00

        1. Figure 5-5 | Leading East North Central Siding Distributors, 2016

    6. 6 WEST NORTH CENTRAL

      $1,319.00

      1. 6.1 Key Findings

        $82.00

        1. Figure 6-1 | West North Central: Distributors' Siding Outlook, 2016

      2. 6.2 Characteristics of West North Central Siding Market

        $250.00

        1. 6.2.1 West North Central: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the West North Central Siding Market

        2. 6.2.2 West North Central: Siding Demand Outlook

          $82.00

          1. Figure 6-2 | West North Central: Siding Demand, 2001 - 2021

        3. 6.2.3 West North Central: Siding Sales Channels

          $95.00

          1. Table | West North Central: Siding Outlook, 2006 - 2021

      3. 6.3 West North Central: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 6-3 | West North Central: Distributors' Siding Sales, 2006 - 2021

      4. 6.4 West North Central: Distributors' Siding Sales by Market

        $301.00

        1. Table | West North Central: Distributors' Siding Sales by Market, 2006 - 2021

        2. 6.4.1 West North Central: Residential Market

          $126.00

          1. Table | West North Central: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 6.4.2 West North Central: Commercial Market

          $128.00

          1. Table | West North Central: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 6.5 West North Central: State Siding Markets

        $501.00

        1. Figure 6-4 | West North Central: Siding Distribution by State, 2016

        2. 6.5.1 Minnesota

          $82.00

        3. 6.5.2 Missouri

          $82.00

        4. 6.5.3 Kansas

          $82.00

        5. 6.5.4 Iowa

          $82.00

        6. 6.5.5 Nebraska

          $82.00

        7. 6.5.6 North & South Dakota

          $103.00

      6. 6.6 Market Leaders

        $204.00

        1. Figure 6-5 | Leading West North Central Siding Distributors, 2016

    7. 7 SOUTH ATLANTIC

      $1,448.00

      1. 7.1 Key Findings

        $82.00

        1. Figure 7-1 | South Atlantic: Distributors' Siding Overview, 2016

      2. 7.2 Characteristics of the South Atlantic Siding Market

        $221.00

        1. 7.2.1 South Atlantic: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the South Atlantic Siding Market

        2. 7.2.2 South Atlantic: Siding Demand Outlook

          $82.00

          1. Figure 7-2 | South Atlantic: Siding Demand, 2001 - 2021

        3. 7.2.3 South Atlantic: Siding Sales Channels

          $100.00

          1. Table | South Atlantic: Siding Outlook, 2006 - 2021

      3. 7.3 South Atlantic: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 7-3 | South Atlantic: Distributors' Siding Sales, 2006 - 2021

      4. 7.4 South Atlantic: Distributors' Siding Sales by Market

        $324.00

        1. Table | South Atlantic: Distributors' Siding Sales by Market, 2006 - 2021

        2. 7.4.1 South Atlantic: Residential Market

          $122.00

          1. Table | South Atlantic: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 7.4.2 South Atlantic: Commercial Market

          $156.00

          1. Table | South Atlantic: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 7.5 South Atlantic: State Siding Markets

        $482.00

        1. Figure 7-4 | South Atlantic: Siding Distribution by State, 2016

        2. 7.5.1 North Carolina

          $82.00

        3. 7.5.2 Florida

          $82.00

        4. 7.5.3 Virginia & West Virginia

          $82.00

        5. 7.5.4 South Carolina

          $82.00

        6. 7.5.5 Georgia

          $82.00

        7. 7.5.6 Delaware, Maryland, &the District of Columbia

          $85.00

      6. 7.6 Market Leaders

        $316.00

        1. Figure 7-5 | Leading South Atlantic Siding Distributors, 2016

    8. 8 EAST SOUTH CENTRAL

      $1,097.00

      1. 8.1 Key Findings

        $82.00

        1. Figure 8-1 | East South Central: Distributors' Siding Overview, 2016

      2. 8.2 Characteristics of East South Central Siding Market

        $199.00

        1. Table | Characteristics of the East South Central Siding Market

        2. 8.2.1 East South Central: Siding Demand Outlook

          $82.00

          1. Figure 8-2 | East South Central: Siding Demand, 2001 - 2021

        3. 8.2.2 East South Central: Siding Sales Channels

          $87.00

          1. Table | East South Central: Siding Sales Outlook, 2006 - 2021

      3. 8.3 East South Central: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 8-3 | East South Central: Distributors' Siding Sales, 2006 - 2021

      4. 8.4 East South Central: Distributors' Siding Sales by Market

        $297.00

        1. Table | East South Central: Distributors' Siding Sales by Market, 2006 - 2021

        2. 8.4.1 East South Central: Residential Siding

          $116.00

          1. Table | East South Central: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 8.4.2 East South Central: Commercial Siding

          $138.00

          1. Table | East South Central: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 8.5 East South Central: State Siding Markets

        $319.00

        1. Figure 8-4 | East North Central: Siding Distribution by State, 2016

        2. 8.5.1 Tennessee

          $82.00

        3. 8.5.2 Alabama

          $82.00

        4. 8.5.3 Kentucky

          $82.00

        5. 8.5.4 Mississippi

          $82.00

      6. 8.6 Market Leaders

        $209.00

        1. Figure 8-5 | Leading East South Central Siding Distributors, 2016

    9. 9 WEST SOUTH CENTRAL

      $1,071.00

      1. 9.1 Key Findings

        $82.00

        1. Figure 9-1 | West South Central: Distributors' Siding Overview, 2016

      2. 9.2 Characteristics of the West South Central Siding Market

        $196.00

        1. 9.2.1 West South Central: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the West South Central Siding Market

        2. 9.2.2 West South Central: Siding Demand Outlook

          $82.00

          1. Figure 9-2 | West South Central: Siding Demand, 2001 - 2021

        3. 9.2.3 West South Central: Siding Sales Channels

          $95.00

          1. Table | West South Central: Siding Outlook, 2006 - 2021

      3. 9.3 West South Central: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 9-3 | West South Central: Distributors' Siding Sales, 2006 - 2021

      4. 9.4 West South Central: Distributors' Siding Sales by Market

        $236.00

        1. Table | West South Central: Distributors' Siding Sales by Market, 2006 - 2021

        2. 9.4.1 West South Central: Residential Siding

          $97.00

          1. Table | West South Central: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 9.4.2 West South Central: Commercial Market

          $85.00

          1. Table | West South Central: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 9.5 West South Central: State Siding Markets

        $347.00

        1. Figure 9-4 | West South Central: Distributors' Siding Sales by State, 2016

        2. 9.5.1 Texas

          $82.00

        3. 9.5.2 Arkansas

          $82.00

        4. 9.5.3 Oklahoma

          $83.00

        5. 9.5.4 Louisiana

          $82.00

      6. 9.6 Market Leaders

        $173.00

        1. Figure 9-5 | Leading West South Central Siding Distributors, 2016

    10. 10 MOUNTAIN

      $1,063.00

      1. 10.1 Key Findings

        $82.00

        1. Figure 10-1 | Mountain: Distributors' Siding Overview, 2016

      2. 10.2 Characteristics of Mountain Siding Market

        $131.00

        1. 10.2.1 Mountain: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the Mountain Siding Market

        2. 10.2.2 Mountain: Siding Demand Outlook

          $82.00

          1. Figure 10-2 | Mountain: Siding Demand, 2001 - 2021

        3. 10.2.3 Mountain: Siding Sales Channels

          $82.00

          1. Table | Mountain: Siding Outlook by Sales Channel, 2006 - 2021

      3. 10.3 Mountain: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 10-3 | Mountain: Distributors' Siding Sales, 2006 - 2021

      4. 10.4 Mountain: Distributors' Siding Sales by Market

        $244.00

        1. Table | Mountain: Distributors' Siding Sales by Market, 2006 - 2021

        2. 10.4.1 Mountain: Residential Market

          $91.00

          1. Table | Mountain: Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 10.4.2 Mountain: Commercial Market

          $86.00

          1. Table | Mountain: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 10.5 Mountain: State Siding Markets

        $351.00

        1. Figure 10-4 | Mountain: Distributors' Siding Sales by State, 2016

        2. 10.5.1 Idaho, Montana, &Wyoming

          $82.00

        3. 10.5.2 Nevada & Utah

          $82.00

        4. 10.5.3 Colorado

          $82.00

        5. 10.5.4 Arizona & New Mexico

          $88.00

      6. 10.6 Market Leaders

        $245.00

        1. Figure 10-5 | Leading Mountain Siding Distributors, 2016

    11. 11 PACIFIC

      $972.00

      1. 11.1 Key Findings

        $82.00

        1. Figure 11-1 | Pacific Distributors' Siding Overview, 2016

      2. 11.2 Characteristics of the Pacific Siding Market

        $174.00

        1. 11.2.1 Pacific: Key Siding Market Trends

          $82.00

          1. Table | Characteristics of the Pacific Siding Market

        2. 11.2.2 Pacific: Siding Demand Outlook

          $82.00

          1. Figure 11-2 | Pacific: Siding Demand, 2001 - 2021

        3. 11.2.3 Pacific: Siding Sales Channels

          $94.00

          1. Table | Pacific: Siding Outlook by Sales Channel, 2006 - 2021

      3. 11.3 Pacific: Distributors' Siding Sales Forecast

        $82.00

        1. Figure 11-3 | Pacific: Distributors' Siding Sales, 2006 - 2021

      4. 11.4 Pacific: Distributors' Siding Sales by Market

        $226.00

        1. Table | Pacific: Distributors' Siding Sales by Market, 2006 - 2021

        2. 11.4.1 Pacific: Residential Market

          $98.00

          1. Table | Pacific Distributors' Residential Siding Sales by Material, 2006 - 2021

        3. 11.4.2 Pacific: Commercial Market

          $86.00

          1. Table | Pacific: Distributors' Commercial Siding Sales by Material, 2006 - 2021

      5. 11.5 Pacific: State Siding Markets

        $333.00

        1. Figure 11-4 | Pacific: Distributors' Siding Sales by State, 2016

        2. 11.5.1 California

          $82.00

        3. 11.5.2 Washington & Oregon

          $98.00

        4. 11.5.3 Alaska

          $82.00

        5. 11.5.4 Hawaii

          $82.00

      6. 11.6 Market Leaders

        $153.00

        1. Figure 11-5 | Leading Pacific Siding Distributors, 2016

    12. 12 MARKET SHARE

      $594.00

      1. 12.1 Key Findings

        $82.00

      2. 12.2 Leading Siding Distributors

        $467.00

        1. Figure 12-1 | US Siding Distribution Market Share, 2016

        2. Figure 12-2 | Siding Distribution: Market Leader

        3. Figure 12-3 | Siding Distribution: Second Market Leader

        4. Figure 12-4 | Siding Distribution: Third Market Leader

        5. Figure 12-5 | Siding Distribution: Fourth Market Leader

        6. Figure 12-6 | Siding Distribution: Fifth Market Leader

        7. Figure 12-7 | Siding Distribution: Sixth Market Leader

      3. 12.3 List of Industry Participants

        $98.00

    13. 13 APPENDIX

      $1,623.00

      1. 13.1 Scope

        $82.00

      2. 13.2 Methodology

        $82.00

      3. 13.3 Sources

        $82.00

      4. 13.4 Related Freedonia Group Studies

        $82.00

      5. 13.5 Definitions

        $168.00

      6. 13.6 Macroeconomic Assumptions

        $1,260.00

        1. 13.6.1 Economic Environment

          $135.00

          1. Table | Macroeconomic Indicators, 2006 - 2021

          2. Figure 13-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average

        2. 13.6.2 Demographic Trends

          $130.00

          1. Table | Population & Households, 2006 - 2021

          2. Figure 13-2 | Annual Population Growth, 2001 - 2016

        3. 13.6.3 Consumer Spending

          $104.00

          1. Table | Personal Consumption Expenditures, 2006 - 2021

        4. 13.6.4 Consumer Financing

          $160.00

          1. Table | Consumer Financing Environment, 2006 - 2016

        5. 13.6.5 Building Construction

          $667.00

          1. Table | Building Construction Expenditures, 2006 - 2021

          2. Table | Residential Construction Expenditures, 2006 - 2021

          3. Table | New Housing Indicators, 2006 - 2021

          4. Figure 13-3 | New Housing Square Footage by Housing Type, 2001 - 2016

          5. Table | Housing Stock by Type, 2006 - 2021

          6. Figure 13-4 | Housing Stock by Year of Construction, 2016

          7. Table | Residential Improvement & Repair Expenditures, 2006 - 2021

          8. Table | Nonresidential Building Construction Expenditures, 2006 - 2021

          9. Table | Nonresidential Building Stock by Type, 2006 - 2021

        6. 13.6.6 Nonresidential Building Improvement & Repair

          $82.00

          1. Table | Nonresidential Building Improvement & Repair Expenditures, 2006 - 2021

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