Study #: 3821 | Published: 04/2020 | Pages: 161 | Individual User License: US$ 4,900

The pandemic is expected to not have a significant long-term impact on the outdoor kitchen market, which is projected to return to forecasted levels by 2024.

Key Findings in the Outdoor Kitchen Study:

Outdoor Kitchen Market to Continue Strong Growth Through 2024 as Increasing Affordability & Ease-of-DIY-Installing Expand Penetration

US demand for outdoor kitchen equipment is expected to rise 6.3% per year to $780 million in 2024. Sales will be driven by:

  • new installations stemming from strong consumer interest in outdoor living
  • introduction of mass-market products such as modular islands with built-in cooking fixtures broadening the consumer base for outdoor kitchens
  • add-on and upgrade purchases of outdoor kitchen equipment with value-added features (e.g., smart technology, multiple cooking capabilities)

Outdoor Cooking Trends Drive New Cooking Fixture Installations & Upgrades

The high cost and upscale nature of outdoor kitchens mean that those consumers who are most able to afford them are often willing to pay a premium for state of the art equipment that reflects the latest outdoor living trends. In addition, these consumers are generally able to replace or upgrade equipment more regularly due to their higher incomes.

New and upgrade cooking fixture sales – the largest outdoor kitchen category – are driven by interest in expanding the range of indoor cooking capabilities possible outdoors and innovation improving the convenience of the experience. This is giving rise to new outdoor cooking trends that are driving demand for value-added specialty fixtures, such as pellet and kamado grills, smokers, and pizza ovens. While gas grills are expected to remain the largest outdoor cooking fixture segment through 2024, these specialty products will grow at a faster rate. Meanwhile, add-on fixtures such as side burners and griddle plates are expected to see the fastest growth, albeit from a small base, as these products enhance the convenience of transferring indoor culinary trends outside.

Fastest Growth Expected for Refrigeration & Cooling Equipment Due to Low Installed Base

The first products consumers tend to install in an outdoor kitchen are an island with a built-in gas grill. Most basic outdoor kitchens entail few additional equipment purchases, particularly of refrigeration and plumbing equipment, due to the high cost of running electric and water lines, as well as the often high energy costs of maintaining them. The additional structural work required to run water lines or wire electrical outlets if they do not already exist can limit installation of refrigerators and sinks. This is generally less of a concern for complete outdoor kitchen installations or ones that involve full hardscape construction because it is easier to install these features at this point. However, there are ample opportunities for new installations (since penetration is low) and upgrade installations after homeowners are certain they use it enough to justify the investment.

Increasing Modularity & Customization Options to Expand Outdoor Kitchen Penetration

Penetration will be aided by the rising availability of modular outdoor kitchens that are less expensive than custom versions, and can be installed either as a DIY project or without the need for expensive specialists like masons. The best opportunities will be for products that:

  • allow custom configurations of islands to accommodate various spaces
  • include precut compartments that support cooking fixtures, appliances, and other drop-in features such as bar and cocktail areas from a range of brands
  • offer aesthetic customization, such as countertop material options ranging from basic (e.g., stainless steel) to high-value (e.g., porcelain, natural stone)

Study Coverage

This study analyzes US markets for outdoor kitchen equipment. Specific products covered include:

  • cooking fixtures (gas grills; pizza ovens, smokers, and specialty grills; and side burners and other secondary fixtures)
  • islands, cabinets, and other storage (prefabricated islands and insert-style cabinets, drawers, and access doors)
  • refrigeration and cooling equipment (outdoor refrigerators, integrated coolers, and specialty refrigeration and cooling)
  • cocktail and bar centers (both drop-in and freestanding)
  • sinks and faucets (except for those built into cocktail and bar centers)

Historical data for 2009, 2014, and 2019 and forecasts for 2024 are provided for outdoor kitchen equipment sales at the manufacturer’s level in current dollars (which are not adjusted to account for inflation). Sales are broken out by the above product types and by distribution channel (barbecue and outdoor specialty stores, home centers, e-commerce, contractors, and mass merchandisers and wholesale clubs). (E-commerce includes both sales by internet-only distributors and online sales made by brick-and-mortar establishments.)

The study also provides comprehensive corporate analysis including market share and competitive strategies. Additionally, it provides consumer insights based on proprietary consumer survey data and custom cross-tabs of licensed data, as well as analysis of key retail and marketing trends and innovative product introductions.


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Table of Contents

1. Executive Summary

2. Overview

Study Scope & Definitions

Outdoor Kitchen Market Size & Ownership Trends

Near-Term Impact of COVID-19

Retail Trends: Prefabricated Equipment & Total Project Costs

Sales by Product Category

Factors Impacting Sales

Weather Resistance & UL Approval for Outdoor Use

Single-Family vs. Multifamily Installations

Basic vs. High-End Installations

Material Preferences: Countertops

Material Preferences: Island Veneers (Faux Stone vs. Competitive Materials)

Material Preferences: Cabinets

Easy-to-Install & Modular Products

Smart Technology

Climate & Seasonality

Sustainability, Recyclability, & Recycling

Outdoor Kitchens as Social Media Trend & Status Aspiration

Local Building Codes (Fire, Water Drainage, & Electrical)

Tariffs

3. Consumer Trends

Homeownership & Rental Trends

Homeownership by Age Group

Homeownership by Household Annual Income

Pool & Spa Ownership & Sales Trends

Outdoor Living Trends

Prevalence of Outdoor Space at Home

Amount of Owned Land Around a Home

Interest in Outdoor Cooking & Entertaining

Consumer Attitudes Toward Outdoor Kitchens

Remodeling Drives Outdoor Kitchen Installations

4. Outdoor Cooking Fixtures

Scope & Definition

Cooking Fixture Sales by Product

Gas Grills

Scope & Description

Grill Ownership Trends

Sales Outlook

Leading Manufacturer & Brands

Pizza Ovens, Smokers, & Specialty Grills

Scope & Description

Sales Outlook & Manufacturers

Side Burners, Food Warmers, & Griddle Plates

Scope & Description

Sales Outlook & Manufacturers

5. Islands, Cabinets, & Storage

Scope & Definition

Sales by Product

Prefabricated Islands

Product Description

Sales Outlook

Leading Manufacturers & Brands

Cabinets, Drawers, & Access Doors

Product Description

Sales Outlook

Leading Manufacturers & Brands

6. Refrigeration & Plumbing Fixtures

Refrigeration & Cooling Equipment

Product Description

Sales by Product

Outdoor Refrigerators

Integrated Coolers

Specialty Refrigeration & Cooling Equipment

Leading Manufacturers & Brands

Cocktail & Bar Centers

Product Description

Sales Outlook

Leading Manufacturers & Brands

Sinks & Faucets

Product Description

Sales Outlook

Leading Manufacturers & Brands

7. Distribution Channels & Marketing

Distribution Channels

Sales by Distribution Channel

Barbecue & Outdoor Specialty Stores

Home Centers

Contractors

E-Commerce

Mass Merchandisers & Wholesale Clubs

Marketing Strategies

Modular Systems & Bundled Components

Warranties

Design Assistance & Education

3D & Augmented Reality

8. Competitor Analysis

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

List of Industry Participants

9. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Residential Building Construction

Residential Improvements & Repairs

Housing Stock


List of Tables

2. Overview

Table 2-1 | Number of Households with an Outdoor Kitchen, 2009 - 2024 (million)

Table 2-2 | Total Outdoor Kitchen Project Spending at Retail Level, 2009 - 2024 (million dollars)

Table 2-3 | Outdoor Kitchen Equipment Sales by Product Category, 2009 - 2024 (million dollars)

Table 2-4 | Examples of Basic & High End Outdoor Kitchen Installations

Table 2-5 | Advantages & Disadvantages of Selected Countertop Materials for Outdoor Kitchens

3. Consumer Trends

Table 3-1 | US Homeownership & Rental Rates, 2011 - 2019 (percent)

Table 3-2 | US Homeownership & Rental Rates by Age, 2011 - 2019 (percent)

Table 3-3 | US Homeownership & Rental Trends by Annual Household Income, 2011 - 2019 (percent)

Table 3-4 | Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019 (percent)

Table 3-5 | Presence of Lawn, Garden, or Outdoor Space at Home by Locale & Housing Type, 2019 (percent)

Table 3-6 | US Homeownership & Rental Rates, 2011 - 2019 (percent)

Table 3-7 | US Home Remodeling Trends by Age Group, 2019 (percent)

4. Outdoor Cooking Fixtures

Table 4-1 | Outdoor Kitchen Cooking Fixture Sales by Product, 2009 - 2024 (million dollars)

Table 4-2 | Selected Gas Grill Manufacturers & Brands

Table 4-3 | Selected Pizza Oven, Smoker, & Specialty Grill Manufacturers & Brands

Table 4-4 | Secondary Cooking Fixture Characteristics

Table 4-5 | Selected Secondary Cooking Fixture Manufacturers & Brands

5. Islands, Cabinets, & Storage

Table 5-1 | Outdoor Kitchen Island, Cabinet, & Other Storage Sales by Product, 2009 - 2024 (million dollars)

Table 5-2 | Selected Prefabricated Island Manufacturers & Product Features

Table 5-3 | Cabinet, Drawer, & Access Door Characteristics

Table 5-4 | Selected Cabinet, Drawer, & Access Door Manufacturers & Brands

6. Refrigeration & Plumbing Fixtures

Table 6-1 | Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2009 - 2024 (million dollars)

Table 6-2 | Outdoor Refrigerator Characteristics

Table 6-3 | Selected Refrigeration & Cooling Equipment Manufacturers & Brands

Table 6-4 | Outdoor Kitchen Cocktail & Bar Center Sales, 2009 - 2024 (million dollars)

Table 6-5 | Selected Cocktail & Bar Center Manufacturers & Brands

Table 6-6 | Outdoor Kitchen Sink & Faucet Sales, 2009 - 2024 (million dollars)

Table 6-7 | Selected Outdoor Sink & Faucet Manufacturers & Brands

7. Distribution Channels & Marketing

Table 7-1 | Outdoor Kitchen Equipment Sales by Distribution Channel, 2009 - 2024 (million dollars)

Table 7-2 | Selected Outdoor Kitchen Equipment Distributors by Channel

Table 7-3 | Advantages of Indoor & Outdoor Contractors in Outdoor Kitchen Construction

Table 7-4 | Issues with E-Commerce Distribution of Outdoor Kitchen Products & Examples of Solutions

8. Competitor Analysis

Table 8-1 | US Outdoor Kitchen Equipment Sales by Company, 2019 (million dollars)

Table 8-2 | Selected Mergers & Acquisitions

Table 8-3 | Selected Industry Participants

9. Appendix

Table 9-1 | Study Scope: Outdoor Kitchen Equipment

Table 9-2 | Relevant Industry Codes

Table 9-3 | Relevant Trade Codes

Table 9-4 | Abbreviations & Acronyms Used in Study

Table 9-5 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 9-6 | Population & Households, 2009 - 2024 (million persons)

Table 9-7 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)

Table 9-8 | Residential Building Construction Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)

Table 9-9 | Residential Improvement & Repair Expenditures, 2009 - 2024 (billion dollars & billion 2012 dollars)

Table 9-10 | Housing Stock by Type, 2009 - 2024 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | US Outdoor Kitchen Market

2. Overview

Figure 2-1 | Outdoor Kitchen Ownership & Equipment Sales, 2009 - 2019 (percent annual growth)

Figure 2-2 | Estimated Impact of COVID-19 on Outdoor Kitchen Sales, 2009 -¬ 2024 (million dollars)

Figure 2-3 | Outdoor Kitchen Equipment Sales by Product Category, 2019 - 2024 (million dollars)

Figure 2-4 | Basic vs. High-End Outdoor Kitchens

Figure 2-5 | Consumer Attitudes About Environmental Responsibility, 2019 (percent adults who agree)

Figure 2-6 | Consumer Attitudes About Recycling & Recyclability, 2019 (percent who agree)

Figure 2-7 | Instagram: #outdoorkitchen

Figure 2-8 | Pinterest: Outdoor Kitchen Ideas

3. Consumer Trends

Figure 3-1 | Pool & Spa Access, 2019 (percent)

Figure 3-2 | Pool & Spa Ownership Trends, 2019 (percent)

Figure 3-3 | Consumer Interest in Outdoor Entertaining by Age Group, 2019 (percent)

Figure 3-4 | Consumer Interest in Outdoor Kitchens by Age Group, 2019 (percent)

4. Outdoor Cooking Fixtures

Figure 4-1 | Outdoor Kitchen Cooking Fixture Sales Growth by Product, 2019 - 2024 (million dollars)

Figure 4-2 | Built-in vs. Freestanding Gas Grills

Figure 4-3 | Examples of Pizza Ovens, Smokers, & Specialty Grills

Figure 4-4 | Examples of Side Burners, Food Warmers, & Griddle Plates

5. Islands, Cabinets, & Storage

Figure 5-1 | Outdoor Kitchen Island, Cabinet, & Other Storage Sales by Product, 2009 - 2019 (percent annual growth)

Figure 5-2 | Prefabricated vs. Site-Built Outdoor Kitchen Islands

Figure 5-3 | Modular Islands vs. Other Modular Fixtures

Figure 5-4 | Insert-Type vs. Built-In Cabinets, Drawers, & Access Doors

Figure 5-5 | Examples of Cabinet, Drawer, & Access Doors

6. Refrigeration & Plumbing Fixtures

Figure 6-1 | Examples of Refrigeration & Cooling Equipment

Figure 6-2 | Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2019 - 2024 (million dollars)

Figure 6-3 | Examples of Cocktail & Bar Centers

Figure 6-4 | Examples of Outdoor Kitchen Sinks & Faucets

7. Distribution Channels & Marketing

Figure 7-1 | Outdoor Kitchen Equipment Sales Growth by Distribution Channel, 2019 - 2024 (million dollars)

8. Competitor Analysis

Figure 8-1 | US Outdoor Kitchen Equipment Market Share, 2019 (million dollars)

Figure 8-2 | US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019

Figure 8-3 | US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019

Figure 8-4 | US Outdoor Kitchen Equipment Market: Third Leading Supplier, 2019

Figure 8-5 | US Outdoor Kitchen Equipment Market: Fourth Leading Supplier, 2019

Figure 8-6 | US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019

Figure 8-7 | US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019

9. Appendix

Figure 9-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 9-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 9-3 | Housing Stock: Share by Year of Construction, 2019 (million units)


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