Study #: 3635 | Published: 06/2018 | Pages: 155 | Individual User License: US$ 4,900

Where are the best opportunities for outdoor kitchens?

New opportunities for growth will be available for suppliers of grills and related items since it is a relatively undeveloped market. Consumers will enjoy high-end add-ons and upgrades will benefit from outdoor kitchens aimed to impress. More impressive displays that allow for personal touch will be embraced by consumers. Specialty-type grills like kamados will also offer areas for growth.

What does the future of outdoor kitchens look like?

Mass-market products will broaden the consumer base over the next five years. Companies operating in related markets – such as the larger outdoor living market - – can extend their capabilities and brand reputation to compete in the growing market for outdoor kitchen equipment.

What are the key trends we will see in the outdoor kitchen equipment market?

The US market for outdoor kitchen equipment is forecast to expand per year through 2022 with opportunities coming from:

  • new installations inspired by the concept of outdoor living
  • broadening market access as suppliers introduce mass-market products to make installation of an outdoor kitchen more affordable
  • high-end add-ons and upgrades that allow homeowners to design impressive outdoor kitchens for entertaining guests

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Outdoor Kitchen Market Size & Ownership Trends

Outdoor Kitchen Definition & Characteristics

Outdoor Kitchen Definition & Characteristics: Overview

Outdoor Kitchen Definition & Characteristics: Weather Resistance

Outdoor Kitchen Definition & Characteristics: UL Approval for Outdoor Use

Single-Family Versus Multifamily Housing Installations

Basic Versus High-End Installations

Regional Variations in Usage & Format

Outdoor Kitchen Material Trends

Outdoor Kitchen Material Trends: Countertops

Outdoor Kitchen Material Trends: Hardscaping

Local Building Codes

Local Building Codes: Fire Hazards

Local Building Codes: Water Drainage

Local Building Codes: Electrical Safety

CONSUMER TRENDS

Key Findings

Key Demographics

Key Demographics: Overview

Key Demographics: Home Ownership Trends

Home Ownership Trends: Overview

Home Ownership Trends: Household Annual Income

Home Ownership Trends: Age Groups

Key Demographics: Household Income

Outdoor Living Trends

Outdoor Living Trends: Prevalence of Outdoor Spaces at Home

Outdoor Living Trends: Size of Owned Land Around Home

Outdoor Living Trends: Interest in Outdoor Cooking & Entertaining

Outdoor Living Trends: Outdoor Kitchens as Desirable & Impressive Features

Outdoor Living Trends: Cooking for Both Entertaining & Daily Meals

Outdoor Living Trends: Outdoor Kitchen Installation During Remodeling

PRODUCTS

Key Findings

Demand Forecast

Cooking Fixtures

Cooking Fixtures: Scope

Cooking Fixtures: Demand Forecast

Cooking Fixtures: Gas Grills

Gas Grills: Scope

Gas Grills: Demand Forecast

Gas Grills: Leading Manufacturers & Brands

Cooking Fixtures: Pizza Ovens, Smokers, & Specialty Grills

Pizza Ovens, Smokers, & Specialty Grills: Demand Forecast

Pizza Ovens, Smokers, & Specialty Grills: Leading Manufacturers & Brands

Cooking Fixtures: Side Burners & Other Secondary Cooking Fixtures

Side Burners & Other Secondary Cooking Fixtures: Demand Forecast

Side Burners & Other Secondary Cooking Fixtures: Leading Manufacturers & Brands

Islands, Cabinets, & Other Storage

Islands, Cabinets, & Other Storage: Demand Forecast

Islands, Cabinets, & Other Storage: Prefabricated Islands

Prefabricated Islands: Scope

Prefabricated Islands: Demand Forecast

Prefabricated Islands: Leading Manufacturers & Brands

Islands, Cabinets, & Other Storage: Cabinets, Drawers, & Access Doors

Cabinets, Drawers, & Access Doors: Scope

Cabinets, Drawers, & Access Doors: Demand Forecast

Cabinets, Drawers, & Access Doors: Leading Manufacturers & Brands

Refrigeration & Cooling Equipment

Refrigeration & Cooling Equipment: Scope

Refrigeration & Cooling Equipment: Demand Forecast

Refrigeration & Cooling Equipment: Outdoor Refrigerators

Refrigeration & Cooling Equipment: Integrated Coolers

Refrigeration & Cooling Equipment: Specialty Refrigeration & Cooling Equipment

Refrigeration & Cooling Equipment: Leading Manufacturers & Brands

Cocktail & Bar Centers

Cocktail & Bar Centers: Scope

Cocktail & Bar Centers: Demand Forecast

Cocktail & Bar Centers: Leading Manufacturers & Brands

Sinks & Faucets

Sinks & Faucets: Demand Forecast

Sinks & Faucets: Leading Manufacturers & Brands

DISTRIBUTION

Key Findings

Outdoor Kitchen Distribution Overview

Barbecue & Outdoor Specialty Stores

Home Centers

E-Commerce

Contractors

Mass Merchandisers & Wholesale Clubs

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Marketing

Marketing: Overview

Marketing: Modular Systems & Bundled Components

Marketing: Warranties

Marketing: Design Assistance & Education

Industry Restructuring

Cooperative Agreements

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Residential Building Construction

Residential Improvements & Repair

Housing Stock


List of Tables

OVERVIEW

Table 2-1 | Number of Households with an Outdoor Kitchen, 2007 - 2022 (million)

Table 2-2 | Selected Weather-Resistant Outdoor Kitchen Products by Material Type

Table 2-3 | Examples of Basic & High-End Outdoor Kitchen Installations

Table 2-4 | Advantages & Disadvantages of Selected Countertop Materials for Outdoor Kitchens

CONSUMER TRENDS

Table 3-1 | Total Home Ownership & Rental in the US, 2009 - 2017 (percent)

Table 3-2 | Home Ownership & Rental Trends in the US by Household Annual Income, 2009 - 2017 (percent)

Table 3-3 | Total Home Ownership & Rental in the US by Age Group, 2009 - 2017 (percent)

Table 3-4 | Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)

Table 3-5 | Percent of Households That Own Land by Size of Lot, 2007 - 2017 (percent)

Table 3-6 | Number of Grills Owned & Grill Type Primarily Used, 2017 (percent of grillers)

PRODUCTS

Table 4-1 | Outdoor Kitchen Equipment Demand by Product Type, 2007 - 2022 (million dollars)

Table 4-2 | Outdoor Kitchen Cooking Fixture Demand by Product, 2007 - 2022 (million dollars)

Table 4-3 | Selected Gas Grill Manufacturers & Brands

Table 4-4 | Selected Pizza Oven, Smoker, & Specialty Grill Manufacturers & Brands

Table 4-5 | Secondary Cooking Fixture Characteristics

Table 4-6 | Selected Secondary Cooking Fixture Manufacturers & Brands

Table 4-7 | Outdoor Kitchen Island, Cabinet, & Other Storage Demand by Product, 2007 - 2022 (million dollars)

Table 4-8 | Selected Prefabricated Island Manufacturers & Product Features

Table 4-9 | Cabinet, Drawer, & Access Door Characteristics

Table 4-10 | Selected Cabinet, Drawer, & Access Door Manufacturers & Brands

Table 4-11 | Outdoor Kitchen Refrigeration & Cooling Equipment Demand by Product, 2007 - 2022 (million dollars)

Table 4-12 | Outdoor Refrigerator Characteristics

Table 4-13 | Selected Refrigeration & Cooling Equipment Manufacturers & Brands

Table 4-14 | Outdoor Kitchen Cocktail & Bar Center Demand, 2007 - 2022 (million dollars)

Table 4-15 | Selected Cocktail & Bar Center Manufacturers & Brands

Table 4-16 | Outdoor Kitchen Sink & Faucet Demand, 2007 - 2022 (million dollars)

Table 4-17 | Selected Sink & Faucet Manufacturers & Brands

DISTRIBUTION

Table 5-1 | Outdoor Kitchen Equipment Demand by Distribution Channel, 2007 - 2022 (million dollars)

Table 5-2 | Selected Outdoor Kitchen Equipment Distributors by Channel

Table 5-3 | Issues with E-Commerce Distribution of Outdoor Kitchen Products & Examples of Solutions

Table 5-4 | Advantages of Indoor & Outdoor Contractors in Outdoor Kitchen Construction

INDUSTRY STRUCTURE

Table 6-1 | US Outdoor Kitchen Equipment Sales by Company, 2017 (million dollars)

Table 6-2 | Selected Acquisitions & Divestitures

Table 6-3 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Study Scope: Outdoor Kitchen Equipment

Table 7-2 | Relevant Industry Codes

Table 7-3 | Relevant Trade Codes

Table 7-4 | Abbreviations & Acronyms Used in Study

Table 7-5 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)

Table 7-6 | Population & Households, 2007 - 2022 (million persons)

Table 7-7 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)

Table 7-8 | Residential Building Construction Expenditures, 2007 - 2022 (billion dollars)

Table 7-9 | Residential Improvement & Repair Expenditures, 2007 - 2022 (billion dollars)

Table 7-10 | Housing Stock by Type, 2007 - 2022 (million units)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Outdoor Kitchen Equipment Market

OVERVIEW

Figure 2-1 | Key Outdoor Kitchen Statistics & Characteristics

Figure 2-2 | Annual Growth in Outdoor Kitchen Ownership & Equipment Sales, 2008 - 2017 (percent)

Figure 2-3 | Basic Versus High-End Outdoor Kitchens

CONSUMER TRENDS

Figure 3-1 | Key Consumer Trends in the Outdoor Kitchen Equipment Market

Figure 3-2 | Consumer Interest in Outdoor Cooking & Entertaining by Age Group, 2018 (percent)

Figure 3-3 | Consumer Attitudes Toward Outdoor Kitchens by Age Group, 2018 (percent)

PRODUCTS

Figure 4-1 | Key Trends in Outdoor Kitchen Products

Figure 4-2 | Outdoor Kitchen Equipment Demand Growth by Product Type, 2017 - 2022 (million dollars)

Figure 4-3 | Outdoor Kitchen Cooking Fixture Demand Growth by Product, 2017 - 2022 (million dollars)

Figure 4-4 | Built-In Versus Freestanding Gas Grills

Figure 4-5 | Examples of Pizza Ovens, Smokers, & Specialty Grills

Figure 4-6 | Examples of Side Burners & Other Secondary Cooking Fixtures

Figure 4-7 | Annual Value Growth in Outdoor Kitchen Island, Cabinet, & Other Storage Demand by Product, 2008 - 2017 (percent)

Figure 4-8 | Prefabricated Versus Site-Built Outdoor Kitchen Islands

Figure 4-9 | Modular Islands Versus Other Modular Fixtures

Figure 4-10 | Insert-Type Versus Built-In Cabinets, Drawers, & Access Doors

Figure 4-11 | Examples of Cabinets, Drawers, & Access Doors

Figure 4-12 | Examples of Refrigeration & Cooling Equipment

Figure 4-13 | Outdoor Kitchen Refrigeration & Cooling Equipment Demand Growth by Product, 2017 - 2022 (million dollars)

Figure 4-14 | Examples of Cocktail & Bar Centers

DISTRIBUTION

Figure 5-1 | Key Trends in Outdoor Kitchen Equipment Distribution

Figure 5-2 | Outdoor Kitchen Equipment Demand Growth by Distribution Channel, 2017 - 2022 (million dollars)

INDUSTRY STRUCTURE

Figure 6-1 | US Outdoor Kitchen Equipment Market Share, 2017 (million dollars)

Figure 6-2 | US Outdoor Kitchen Equipment Market: Leading Supplier, 2017

Figure 6-3 | US Outdoor Kitchen Equipment Market: Second Leading Supplier, 2017

Figure 6-4 | US Outdoor Kitchen Equipment Market: Third Leading Supplier, 2017

Figure 6-5 | US Outdoor Kitchen Equipment Market: Fourth Leading Supplier, 2017

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2002 - 2017 (percent)

Figure 7-3 | Housing Stock by Year of Construction, 2017 (percent)


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