Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Packaged Facts Better-for-You Snacks: Market Trends and Opportunities

Better-for-You Snacks: US Market Trends and Opportunities

Industry Reports, United States

Report Overview

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases and desires for health and wellness. Packaged Facts has found that 31% of consumers report increasing their snacking activity because of the coronavirus. Consumers are also eating more healthy foods in general during the pandemic. Survey results also reveal that those who are changing their behavior in relation to snacking are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

Table of Contents

    • $759.83

      • $310.50

      • $310.50

      • $310.50

      • $310.50

    • $2,012.03

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

        • $310.50

        • $310.50

        • $310.50

      • $580.16

        • $310.50

        • $310.50

        • $310.50

        • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

    • $3,170.81

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $576.02

        • $310.50

        • $310.50

        • $310.50

      • $310.50

      • $310.50

      • $310.50

        • $310.50

      • $689.78

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

      • $437.41

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

      • $376.06

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

    • $356.72

      • $310.50

      • $310.50

    • $2,302.25

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $341.40

        • $310.50

        • $310.50

      • $310.50

      • $310.50

      • $361.76

        • $310.50

        • $310.50

        • $310.50

      • $317.20

        • $310.50

        • $310.50

        • $310.50

    • $2,143.83

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

    • $1,122.10

      • $310.50

      • $310.50

      • $310.50

      • $651.51

        • $316.38

        • $310.50

        • $310.50

        • $310.50

        • $310.50

        • $310.50

    • $1,915.18

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $310.50

      • $507.93

        • $310.50

        • $310.50

        • $310.50

        • $310.50

      • $310.50

      • $310.50

What's in This Report?

With a focus on “what’s next” and current consumer trends, Better-for-You Snacks: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

 

Better-for-You Snacks: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and snacking, and how they feel about various diets and food lifestyles.

Scope

Better-for-You Snacks: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the better-for-you snack market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Better-for-you snacks feature good taste, indulgence, and convenience while being healthier than standard snacks by virtue of nutrition or portion sizes. This report covers the scope, size, and growth of the U.S. market for snacks with various better-for-you claims such as clean label, no sugar added, lower sugar, lower fat, low carb, high protein, plant-based, whole grain, natural, and heart healthy.

Historical and projected retail sales are provided for better-for-you snacks, segmented by product category (bakery snacks; candy, confections, and sweet frozen treats; nuts, nut butter, seeds, and fruit snacks; savory snacks; and other snacks). Additionally, Better-for-You Snacks: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Better-for-You Snacks: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they snack often.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Purchase Options

Access Options

Membership

Complementary Access to Report Including:

  • consultative access to our analyst
  • unlimited downloads to reports
  • global market research in 9 languages
  • customized PPT presentations
  • passwords for your teams available
  • and more...
Become a Member
Purchase This Report

Select your license:

  • $3,995.00
  • $5,995.00
  • $7,990.00
  • — —
    Section prices in Table of Contents

Free Sample Report

A free sample report is available.

Questions & Assistance

Email us

Share This Report

Copied to clipboard. Could not copy to clipboard.

Download a Free Sample Report Now

Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
By submitting this sample request you consent to receiving marketing communications from us. See our privacy policy to learn how to unsubscribe.

Use Licenses

The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased. 

The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.

The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

;

Related Reports and Studies

  • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition

    Industry Reports

    This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and inflation area and across the broader food and beverage market.

    October 2023 259 pages
    Free sample available
  • Children’s Food and Beverage Market: Trends and Opportunities, 3rd Edition

    Industry Reports

    When it comes to purchasing food, taste is the number one priority for most consumers. For parents, their children’s willingness to eat a given food is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, healthy fats, clean label, and non-GMO.

    December 2023 208 pages
    Free sample available
View More

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define a service offering to meet them.
Learn About Our Custom Research Services

Stay informed with Freedonia

Receive periodic updates about new market research in areas relevant to your business. Have the convenience of Freedonia research at your fingertips when you need it.
The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.