Condiments and Sauces: U.S. Retail Market Trends and Opportunities

 

 

Condiments and Sauces: U.S. Retail Market Trends and Opportunities

Packaged Facts projects retail sales for sauces and condiments to rise 1.5% annually through 2021. The condiment industry experienced moderate growth in recent years as consumers have sought novel flavor and ingredient combinations. However, the trend toward healthy eating has created challenges for marketers of sauces and condiments, as the perception that sauces and condiments are an unnecessary and unhealthy addition to many foods has made some consumers cut back on consumption. As a result, sauces and condiments are increasingly marketed as organic and healthy, with new options such as low-sodium or low-sugar varieties supporting restrictive diets. This new Packaged Facts report, Condiments & Sauces: U.S. Retail Market Trends & Opportunities, identifies these and other condiment and sauce industry trends, highlights key market opportunities, and reveals consumer attitudes that will help shape the market through 2021. Key players in the market – and the factors shaping their evolution – are also discussed.
 

Scope of this Report

This report looks at the current and forecasted U.S. retail market for sauces and condiments, including nut butters and spreads. The discussion includes key trends in the sauce and condiment industry, including demand for natural and organic products.
 

Methodology

Condiments and Sauces: U.S. Retail Market Trends and Opportunities encompasses sales of sauces and condiments in retail outlets such as convenience stores, supermarkets and other grocery stores, general merchandise stores (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included. Sources of market and consumer data consulted for this report include:

• IRI sales tracking through selected U.S. retail outlets
• government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
• sauce and condiment producers and representative trade associations
• a wide range of pertinent sauce and condiment industry sources, including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications

Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.

Another source of consumer data in this report is the Simmons National Consumer Study from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.