Consumer Insights on Food & Beverage Sweeteners

With more options available in grocery stores for our own use in home baking or cooking and more options in processed foods or bakery offerings at retail outlets, consumer have a lot to consider in sweetened foods.

Opportunities exist in sweeteners and products made with those sweeteners that are indulgent and taste good, but also incorporate a health halo. Attention to sweetener type and amount has risen along with rates of diabetes and obesity, along with interest in low-carb and clean label eating. More consumers are looking for clean label food and beverage products and unrefined sweeteners appeal to them as natural but also indulgent.
 

Awareness and perception of sweeteners is affected by longevity, amount of advertising, source of the sweetener, scientific studies, taste, and cost. The differences in sweetener preferences across demographic groups points to which consumers are open to new foods.

With a focus on “what’s next” and current consumer trends, Consumer Insights on Food & Beverage Sweeteners is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Consumer Insights on Food & Beverage Sweeteners provides actionable and data-driven insights about how American consumers are aware of and prefer various sweeteners. This report analyzes changes in the degree to which they know about, seek, or avoid sweeteners, as well as attitudes about these sweetener consumption.

Scope

Consumer Insights on Food & Beverage Sweeteners is the go-to source for a complete understanding of U.S. consumer trends in sweeteners. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions, along with consumer patterns during the pandemic and across the broader food and beverage market.

Consumer demographics, perceptions, motivations, and behavior pertaining to sweeteners are examined, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.

Consumer Insights on Food & Beverage Sweeteners has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, work-from-home status, and family status. This report also includes in-depth analysis of COVID-19 trends affecting eating habits.

Report Methodology

The information contained in Consumer Insights on Food & Beverage Sweeteners was developed from primary and secondary research sources. Primary research includes Packaged Facts’ exclusive national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis to analyze attitudes of consumers and their relevant food and beverage preferences.