Eating Trends: Cooking & Food Shopping

Report Overview

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Eating Trends: Cooking & Food Shopping provides a compact overview of continuity and changes in U.S. adult cooking and food shopping patterns between either 2008 and 2018 or 2009 and 2019, with a focus on corresponding demographics. This data-heavy, topline report draws on behavioral and psychographic questions from the Simmons Market Research national consumer survey series, identifying as “prime” demographics those groups disproportionately likely to somewhat agree (“agree a little”) or strongly agree (“agree a lot”) with given statements about cooking-related and grocery shopping behaviors.

Trended data and current key demographics are provided for the following topics:

• Household Grocery Expenditures by Demographic (Age, Ethnicity, Household Income, and more)
• Use of Online Grocery Shopping (including use of Amazon Prime Pantry, AmazonFresh, Instacart, Peapod, Google Express, and meal kits)
• Attitudes and Behaviors Related to Cooking (importance of kitchen in home, willingness to try new recipes, and more)
• Attitudes and Behaviors Related to Eating (eating local foods, eating freshest ingredients, eating easy to prepare meals, eating fast food, sitting down to eat meals together, and more)
• Cooking-Based Hobbies and Entertainment Choices (barbecuing, cooking for fun, tailgating, searching for recipes on the internet, using tablet computer as a cookbook, and more)

Survey Data and Insightful Analysis

This report is an in-depth presentation of what has changed and stayed the same in adult cooking and food shopping patterns. Data is sourced and analyzed from Simmons Market Research national consumer surveys.

The report includes slides covering the below and more:

• Grocery spend by age group, ethnicity and income
• Online shopping with details regarding use of online entities and meal kit options
• Home cooking behavior, attitudes, entertainment preferences and hobbies