Industry Reports
Eating Trends: Restaurant Use
This Eating Trends report provides a topline data overview of continuity and changes in U.S. adult (age 18+) use of restaurants, with a focus on fast-food (limited-service) and full-service (sit-down table service) chain restaurants.
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Report Overview
Eating Trends: Restaurant Use
This Eating Trends report provides a topline data overview of continuity and changes in U.S. adult (age 18+) use of restaurants, with a focus on fast-food (limited-service) and full-service (sit-down table service) chain restaurants. The purchasing, demographic, and psychographic data presented draw on the MRI-Simmons national consumer survey series,primarily referencing the Spring 2019 survey release, but also providing historical perspective through selected data back through Spring 2009.
What's in This Report?
Covered in the report are the following topics:
- Data pertaining to select top 100+ fast-food and full-service restaurant chains, including Starbucks, McDonalds, Burger King, Taco Bell, Chick-Fil-A, Subway, Applebee’s, Pizza Hut, Olive Garden, IHOP, and Popeyes, among others
- Analysis of consumer use of fast-food and full-service restaurants
- Spending and expenditure by U.S. adults at restaurants
- Frequency eating food from restaurants
- Demographic analysis of consumers more likely than average to be patrons of specific restaurants and to purchase specific types of food
- Eating tendencies alone and with others
- Use of restaurant coupons
- Use of restaurant or coffeehouse gift cards
- Restaurant mealtime trends—breakfast, lunch, dinner, snacks
- Breakout of fast-food restaurants by type of food or beverage—beef, barbecue, burgers, chicken, coffee, Tex-Mex, pizza, pasta, subs, ice cream, frozen yogurt, smoothies, seafood, and more
- INTRODUCTION: SCOPE AND METHODOLOGY
- Overview
- RESTAURANT USAGE RATES
- Table | Percent of Adults Who Eat at Restaurants: Fast-Food vs. Full-Service, 2009-2019
- RESTAURANT SPENDING
- Table | Percent of Adults Using Restaurants in Last 30 Days, 2014-2019
- Table | Spending Levels at Fast-Food Restaurants in Last 30 Days, 2014-2019 (percent of adults)
- Table | Spending Levels at Full-Service Restaurants in Last 30 Days, 2014-2019 (percent of adults)
- RESTAURANT USE FOR BREAKFAST
- Table | Percent of Adults Who Use Restaurants for Breakfast: Fast-Food vs. Full-Service, 2009-2019
- RESTAURANT USE FOR LUNCH
- Table | Percent of Adults Using Restaurants for Lunch, 2009-2019
- RESTAURANT USE FOR DINNER
- Table | Percent of Adults Using Restaurants for Dinner, 2009-2019
- RESTAURANT USE FOR BETWEEN-MEAL SNACKS
- Table | Percent of Adults Using Restaurants for Snacks, 2009-2019
- RESTAURANT USE PATTERNS: FREQUENCY AND WITH WHOM
- Table | Number of Times Restaurants Used Per Month: Fast-Food vs. Full-Service, 2014-2019 (percent of adults
- Table | Using Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
- Table | Using Fast-Food Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
- Table | Using Full-Service Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
- USE OF RESTAURANT COUPONS
- Table | Household Use of Restaurant Coupons, 2009-2019 (percent)
- USE OF RESTAURANT GIFT CARDS
- Table | Use of Restaurant/Coffee Shop Gift Cards in Last 12 Months, 2011-2019
- USAGE TRENDS FOR LEADING RESTAURANT CHAINS
- Table | Top Fast-Food or Full-Service Chain Restaurants, 2019 (in thousands of adults)
- Table | Top Gainers in Consumer Base Among Fast-Food or Full-Service Chain Restaurants, 2009 vs. 2019 (in th
- RESTAURANT USAGE RATES
- Fast-Food Restaurants
- Fast Food Consumer Trends
- Table | Fast-Food Restaurant Customer Base: By Type of Food, 2019 (in thousands and percent of adults)
- Table | Customer Base for Leading Beef/Burger/BBQ Restaurant Chains, 2019 (in thousands and percent of adult
- Table | Customer Base for Leading Fast-Food Chicken Chain Restaurants, 2019 (in thousands and percent of adu
- Table | Customer Base for Leading Fast-Food Coffee/Bakery Restaurant Chains, 2019 (in thousands and percent
- Table | Customer Base for Leading International Fast-Food (Mexican, Tex-Mex, or Asian) Restaurant Chains, 20
- Table | Customer Base for Leading Fast-Food Pizza/Pasta Restaurant Chains, 2019 (in thousands and percent of
- Table | Customer Base for Leading Fast-Food Sub/Sandwich Restaurant Chains, 2019 (in thousands and percent o
- Table | Customer Basse for Leading Fast-Food Seafood Restaurant Chains, 2019 (in thousands and percent of ad
- Table | Customer Base for Leading Ice Cream, Frozen Yogurt, Smoothie, and Juice Restaurant Chains, 2019 (in
- Fast Food Consumer Trends
- Full-Service Restaurants
- Consumer Trends and Full-Service Restaurants
- Table | Customer Base for Leading Full-Service Restaurant Chains, 2019 (in thousands and percent of adults)
- Table | Top 10 Full-Service Restaurant Chains: Numbers of Visits in Last 30 Days, 2019 (percent of adults)
- Consumer Trends and Full-Service Restaurants
