Report Overview
Garden and Grove: Culinary Trend Tracking Series
Freshness is officially at the forefront of food trends. More than non-GMO, more than local, organic, or natural, more even than low price, consumers value freshness in food—and nothing says freshness like garden-fresh vegetables or fruit. This fandom for freshness extends to Millennials, further securing the status of freshness at the center of culinary trends.
Garden and Grove:Culinary Trend Tracking Series profiles six "garden and grove"food trends that are driving innovation in restaurants and retail: celery and fennel;fresh mint; radishes;specialty salad greens; shishito, Peppadew, and ghost peppers as emerging hot peppers; and cocktail bar fruit.
Culinary Trend Tracking Series (CuTTS) is the essential source for tracking culinary trends and opportunities in the restaurant, foodservice, retail prepared foods,and packaged food and beverage sectors. This report series empowers the menu and food manufacturing innovation of executives, strategists, chefs, and food research professionals in R&D/product development, market and consumer insights, brand management, and trade and consumer marketing. CuTTs provides authoritative culinary trend and opportunity analysis within the framework of today’s key sales growth drivers:
- Flavor adventure
- Craft and artisanal quality
- Authenticity
- Customization
- Health and wellness
- Eco consciousness and sustainability
Each CuTTs report takes a sustained look at a key topic area such as meal-time or snacking trends, international cuisines, or Millennial eating, or at a broad menu and product category such as proteins, baked goods, condiments, or beverages. Ineach issue, Trend Summary and Trend Distribution and Opportunity tables encapsulate the most salient industry developments and summarize the discussion and analysis provided. Specifically, each issue of CuTTs leverages Packaged Facts’ expertise in these inter-related food industry areas:
Consumer Trends
- 10-year data trending based on large, random sample Simmons national consumer surveys
- Quarterly trend updates based on proprietary Packaged Facts online national surveys
- The new tech-savvy consumer and social media context
Menu Trends
- Historical menu trend data and recent new offerings, drawing on Datassential MenuTrends data
- Chef insights and trend interpretations; menu examples and illustrations
Retail Food Trends
- Mass-market and natural/specialty channel sales-tracking data
- Packaged product bestsellers and new product introductions
Culinary Trend Tracking Series provides the expert analysis our clients have come to rely on to make the right strategic decisions, at the right time. These reports continue our tradition of providing top-level studies that combine a unique set of raw data with an informed focus on market opportunities. CuTTS will be an essential resource for you in
- identifying future opportunities in menu offerings and packaged foods & beverages
- leveraging the long-term drivers that are truly propelling food industry trends
- tracking trends in fine dining restaurant, foodservice, retail prepared foods, and packaged foods
- matching emerging trends to your organization’s ongoing menu and product development