Ice Cream and Frozen Desserts in the U.S., 9th Edition

 

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Ice Cream and Frozen Desserts in the U.S., 9th Edition

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Ice cream and frozen novelties are among the top ten food categories in supermarkets. The shops that specialize in ice cream and frozen dairy products are a thriving part of the U.S. and global foodservice industry. Although growth is relatively slow for the very mature U.S. ice cream industry which has over an 85% household penetration, a lot is happening in terms of new product trends and corporate development. Packaged Facts' report, Ice Cream and Frozen Desserts in the U.S., 9th Edition explores the emerging ice cream industry trends that are freezing traditional conceptions of the U.S. market for ice cream and frozen desserts. 
 

The Ice Cream and Frozen Desserts Industry

The forces currently the U.S. ice cream market, for the most part, continue to be the same ones that will determine its direction through the next several years. These include the introduction of products that fit in with the trend to ‘free-from’ products in the food and beverage industry in general; increases in gelato, frozen custard, and superpremium ice cream introductions and sales; reduces sales of packaged frozen yogurts; and more variations on already popular flavors. In addition, the U.S. ice cream industry will continue to see new packaged ice cream and frozen dessert products emerging that feature successful local or regional foodservice brands.
 

Plant-Based Alternatives Innovating in Ice Cream and Frozen Desserts

While U.S. ice cream market trends have clearly demonstrated that ice cream and frozen desserts usage rates have seen some decline over the last several years in terms of the percentage of total households using them, one ice cream market segment showing a definitive increase has been that of non-dairy frozen desserts. These non-dairy frozen desserts include plant-based ice cream products that use milk from coconuts, almonds, cashews, bananas, avocados, etc., as alternatives to dairy milk. Of course, there have been soy and rice-based frozen desserts on the market for years. But just as in the fluid milk market, these have lost ground to the newer arrivals.

Packaged Facts’ new report Ice Cream and Frozen Desserts in the U.S., 9th Edition covers the efforts of marketers that range from global food giants like Unilever and Nestlé to the newest start-ups. The report projects that total sales of ice cream,, other frozen desserts, and frozen novelties, including both retail and foodservice, will increase from close to $28 billion in 2016 to over $29 billion in 2020, a compound annual growth rate (CAGR) of 1.3%.
 

Scope and Methodology

Ice Cream and Frozen Desserts in the U.S., 9th Edition covers such topics as how marketers are responding to evolving consumer likes and dislikes, health concerns, foodservice consumption patterns, marketing and promotional activities, and other areas relevant to this always popular food category.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:

• IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
• In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month, as well as earlier studies.
• Packaged Facts National Consumer Survey, conducted in November 2016 with a sample size of 2,000 U.S. adults age 18+, with comparisons to previous surveys.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.