Meal Kits: Trends and Opportunities in the U.S., 3rd Edition

Report Overview

Many meal kit companies have come and gone in an increasingly competitive market environment in the last few years as meal kit companies have struggled in two primary areas: attracting and retaining new customers and successfully delivering fresh ingredients while keeping prices low. With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – Meal Kits: Trends and Opportunities in the U.S., 3rd Edition is packed with quantitative and qualitative projections to help meal kit companies, food and beverage producers, retailers, packaging companies, investors, and service providers gauge consumer perspectives and opportunities for growth in a rapidly evolving and competitive market.

• After Amazon’s June 2017 acquisition of Whole Foods, the online food and beverage market has been changing rapidly as retailers have raced to compete with Amazon.
• Blue Apron’s highly anticipated IPO made it the first publicly traded meal kit company in the U.S., but the company has struggled to maintain customers and has lost its spot as market leader to HelloFresh due to declining revenues.
• Although subscription delivery services shaped the meal kit market, most of the major meal kit companies are offering their products through alternative venues to appeal to a wider audience.
• Mergers, acquisitions, and partnerships are becoming more commonplace as companies are increasingly competing with alternative products and services.
• Competitive meal options may offer greater advantages than meal kits, such as further convenience, increased shelf life, and lower price.

Meal Kits: Trend and Opportunities in the U.S., 3rd Edition delivers actionable predictions and recommendations designed to guide meal kit companies, retailers, service providers, food marketers, and investors in making business decisions by providing data and insights about the meal kit market.

Scope

Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys conducted in 2018, Meal Kits: Trend and Opportunities in the U.S., 3rd Edition is the go-to source for a complete understanding of the U.S. meal kit market. This report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the entire food and beverage market and broader online grocery shopping market.

Meal Kits: Trends and Opportunities in the U.S., 3rd Edition forecasts market size and growth (2017-2023); examines new product availability; surveys retail channel trends including cross-channel shopping vs. customer loyalty; and analyzes trends and shifts in the needs of today’s meal kit shoppers. This report also examines the competitive environment in which meal kits companies compete with other convenient food options such as premade meal delivery and grocery store-developed fresh meal kits. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous photographs of advertising, online interfaces, and other images across key channels.

Report Methodology

The information contained in Meal Kits: Trends and Opportunities in the U.S., 3rd Edition was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to meal kit delivery services and food and beverage preferences. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing. Our estimates of market size and company performance are based on reported revenues of meal kit companies, news reports, and more.