Non-Chocolate Candy: US Market Trends and Opportunities

Report Overview

Over the past decade, U.S. demand for non-chocolate confections rose annually, supported by a rising population, rising disposable income, and consumers’ love of snacking. The outlook for the market’s future is just as sweet. Candy marketers continue to develop fun and flavorful products, with an increased focus on novel product experiences in the non-chocolate side of the candy aisle. Meanwhile, e-commerce has created new avenues to the critical impulse buy component the candy market relies upon, especially as harried young adults and families with small children increasingly seek convenient online grocery shopping options.

What's in This Report?

This new report, Non-Chocolate Candy: U.S. Market Trends and Opportunities, is the companion to Packaged Facts’ October 2018 report Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition. The report analyzes the trends, challenges, opportunities, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The non-chocolate candy market is examined at both the manufacturer and retail level, including:

• historical trends, total demand, and total shipments for non-chocolate candy in relation to other key snack food markets
• historical data for and industry projections to 2023 for select market segments
• retail channel shares
• a breakout by brand and marketer of non-chocolate candy consumers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location
• detailed analysis of marketing and new product trends, including illustrations of recent product introductions

Scope & Methodology

The report’s market coverage was obtained from both primary and secondary research including:

• firms participating in the industry, and their suppliers and customers
• Simmons Market Research National Consumer Surveys for Spring 2008 through Spring 2018
• government/public agencies
• national, regional, and international non-governmental organizations
• trade associations and their publications
• the business and trade press

This report focuses on the market for non-chocolate candy sold to consumers in the United States through retail channels.

This analysis covers all retail channels of distribution that carry non-chocolate candy and includes supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, vending, direct-sales channels including catalogs and websites, specialty candy shops, and alternative channels such as department stores, kitchenware stores, and bookstores.