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Freedonia Market Research Packaged Facts The Importance of Market Research for Validation and Decision Making

The Importance of Market Research for Validation and Decision Making

Industry Reports, Global

Report Overview

In today’s rapidly shifting market landscape, the ability to make effective data driven
decisions is crucial for a variety of essential business operations across an
organization.

Consider the following scenarios:

• A CEO who is thinking about making a large acquisition to enter a new market
• A product developer working to stay ahead of shifting trends
• A management consultant advising a client on how to reboot their business
• A brand manager creating buyer personas to shape marketing efforts
• An entrepreneur building a pitch to secure funding from venture capitalists

Each of these individuals may have previous experiences and gut instincts that
inform their thinking and planning, but they must also incorporate high-quality data
and analysis into their decision-making process in order to understand the bigger
picture, persuade key stakeholders, and back up their conclusions.

Risk is inherent in each of these situations, and a fumble at the wrong moment
can lead to serious consequences for an individual’s career success and a
company’s longevity. When the competition is fierce and the margin of error is
thin, relying on faulty assumptions can be fatal.
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The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it. 

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