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Industry Reports

US Grocery Market Focus: The Amazon Food Shopper, 2nd Edition

U.S. Grocery Market Focus: The Amazon Food Shopper, 2nd Edition focuses on online grocery purchasing trends over time to assess purchase channel (online and in-store) shifts and preferences according to major retailer and retailer channel, and it considers Amazon’s foray into the online grocery market.

US Grocery Market Focus: The Amazon Food Shopper, 2nd Edition cover

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Report Overview

U.S. Grocery Market Focus: The Amazon Food Shopper, 2nd Edition

U.S. Grocery Market Focus: The Amazon Food Shopper, 2nd Edition focuses on online grocery purchasing trends over time to assess purchase channel (online and in-store) shifts and preferences according to major retailer and retailer channel, and it considers Amazon’s foray into the online grocery market.

  • Executive Summary
    • Report Scope
    • Report Summary
      • The Amazon Landscape
      • Amazon: Food Products
  • The Amazon Landscape
    • Amazon Sales Trends
      • Past the $200 Billion Mark yet 20%+ Growth Continues
      • Sales: Much More Than Selling Products
        • Table | Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
        • Table | Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
      • U.S. Net Sales Trends
        • Table | Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
      • U.S. Gross Merchandise Sales Trends
        • Table | Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
      • Will Amazon Have the Most Sales in 2022
        • Table | Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
      • Amazon E-Commerce Sales Versus the Competition
        • Table | U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
    • Amazon Products and Services
      • Amazon Products and Services Use Footprint
      • Digital Media: Amazon vs. the World
        • Table | Media Use by Type, 2015-2019 (percent)
        • Table | Digital Music Service Used by Brand, 2015-2019 (percent)
        • Table | Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
        • Table | Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
    • Going Toe-to-Toe with Amazon
      • Factors Important to Shopping for Products Online
        • Table | Factors Important to Shopping for Products Online, Ranked by Importance, 2019
    • Walmart and Amazon
      • Walmart Flexes In-Store Muscle
        • Table | Walmart In-Store Services Used, 2018 (percent)
      • In-Store Services Use: Influence on Other Purchases
        • Table | Walmart In-Store Purchasers by Retail Category: All Adults vs. Walmart In-Store Services Users, 2018
      • Walmart Personal Shopper Service: Jetblack
    • Trends Shaping the Amazon Landscape
      • E-Commerce Continues to Grow Retail Sales Share
        • Table | Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (
      • Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth
        • Table | E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
        • Table | E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
      • Will Amazon Account for Half of E-Commerce Sales in 2022?
        • Table | U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
    • Delivery and Pick Up Trends
      • Home Delivery Still the General Rule
        • Table | Home Deliveries, 2018 vs. 2019 (percent)
      • Amazon's Bread and Butter
      • But Amazon Can't Deliver Everything
    • Click-and-Collect Enters the Mainstream
      • Table | Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
      • Leading Click-and-Collect Retailers
        • Table | Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
      • Click-and-Collect Incentivizes In-Store Purchasing
        • Table | Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
      • How to Incentivize Click-and-Collect?
    • Subscription Services
      • Table | Subscription Service Users, 2018 vs. 2019 (percent)
      • Amazon Way Out Front
        • Table | Subscription Service Retailer Used Most, 2019 (percent)
        • Table | Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
    • The App Experience
      • Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement
        • Table | Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
        • Table | Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
      • Retailer-Specific Mobile App Use Methods
        • Table | Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (perce
        • Table | Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
      • The Amazon App Experience
    • All Things Alexa
      • "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"?
      • Apple Left in the Dust?
        • Table | Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
      • Beyond the Speaker
      • Amazon Alexa Skills
        • Table | Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
      • Eye-Popping Opportunity
      • Why Not Use Alexa?
        • Table | Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
      • Alexa-Only Deals
    • The Amazon Prime User
      • Own Prime, Own the World?
      • Prime Benefits
        • Table | Timeline of Key Amazon U.S. Products and Services, 2005-2019
      • A Value Wallop
      • Surpassing 100 Million Members
      • The Power of Prime: Engagement
        • Table | Amazon Prime Services Used and Considered Most Important, 2019 (percent)
        • Table | Amazon Prime Members: Products Used, 2019 (percent)
        • Table | Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)
  • Food Products
    • E-Commerce Context
      • United States: Sales Trends & Forecast
    • Amazon Grocery
    • Whole Foods Market
      • Amazon and Whole Foods: An Ideal Omni-Channel Grocery Partnership
        • Table | Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Demographic, 2019
      • Pricing: A Thorny Issue
      • Omni-Channel Purchasing and Delivery: Primed for Prime Now
        • Table | Online Home Delivery, Online Grocery Delivery, and Online Purchasing: Whole Foods Users vs. All Adul
    • Amazon Go, Go, Go
    • Online Grocery Usage Trends
      • Online Food/Grocery Ordering Usage Trends
        • Table | Online Food/Grocery Ordering in Last 3 Months, 2014-2019
      • Online Grocery Delivery Usage Trends
        • Table | Online Grocery Delivery Service Usage, by Provider, 2017-2019
    • Click-and-Collect and the Amazon Grocery Shopper
      • Table | Click-and-Collectors, 2018 vs. 2019
      • Leading Click-and-Collect Retailers
        • Table | Click and Pick Up: Store Used for Last Pick Up, 2018 vs. 2019
      • Amazon Prime Now
        • Table | Amazon Prime Now: User Satisfaction Ranking, 2019
        • Table | Amazon Prime Now: Products Delivered and Delivered Most, by Product Category, 2019
      • The Amazon Prime Now App Experience
    • Subscribe & Save and the Amazon Grocery Shopper
      • Subscribe & Save usage penetration and assortment trends
        • Table | Amazon Subscribe & Save Usage, By Product Category, 2016-2017 vs. 2019
    • Prime Pantry and the Amazon Grocery Shopper
    • AmazonFresh and the Amazon Grocery Shopper
      • Diminished Focus
      • AmazonFresh Pickup still a pilot
    • Meal Kits and the Amazon Grocery Shopper
      • Why Meals Kits Make Sense for Amazon
        • Table | Online Food/Grocery Ordering and Online Meal Kit Delivery Service Usage: Amazon Users vs. Non-Amazon
        • Table | Online Food/Grocery Ordering and Online Meal Kit Delivery Service Usage: Cross-Usage, 2019
      • Product Assortment Trends
    • Key Competitors: Grocery Strategies
      • Well-Positioned
      • The Need to Grow SKUs
      • Shrinking the Superstore to Provide Convenience
      • The Last Mile: In-Home Delivery and Inventory Replenishment
    • In Detail: Kroger
      • Making Up Lost Ground
      • Anything, Anytime, Anywhere
      • Omni-Channel Traction
      • Righting the Ship
      • Expanding Food-Centric Offerings Through Partnerships and Acquisitions
    • Top Supermarket/Food Retail Chains: Usage Changes over Time
      • Table | Top 20 Supermarket/Food Retail Chains, by Usage Penetration, 2015-2019
    • Bricks-and-Mortar and Online Grocery Retailer Usage
      • Table | Groceries Purchased from in Last Three Months and Used Most, by Retailer, 2019
    • Supermarket/Food Retail Chains: Amazon Cross-Usage Trends
      • Table | Share of Supermarket/Food Store Users Who Order from Amazon, by Supermarket/Food Store, 2016 vs. 201
      • Table | Share of Amazon Users Who Shop at Supermarket/Food Stores, by Supermarket/Food Store, 2016 vs. 2019
      • Table | Share of Amazon Users Who Shop at Supermarket/Food Stores, by Supermarket/Food Store, 2016 vs. 2019
    • Supermarket/Food Retail Chains: Online Grocery Potential
      • Table | Top 20 Supermarket/Food Retail Chains: Usage and Online Grocery Usage, 2019

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